SEO Copywriting: Making Your Copy Pop

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When we make content for our websites, we usually do it for one major purpose: to attract traffic from Google. But although many of us share this common goal, only some succeed at actually achieving it.

Wondering what separates the successes from the failures? Usually, the difference between those who get traffic and those who don’t boils down to one particular aspect: SEO copywriting.

Below, we’ll dive into what you should know about SEO copywriting and how to implement it well on your own website.

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4 Reasons Why Copywriting is Important for Businesses

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You think you have an amazing website, but don’t know why more people aren’t purchasing from you.

What if we told you – without even knowing you – that we likely know the reason why?

More often than not, business owners forget about the power of copywriting. After all, they’re just words on a page, right?


These powerful words can drive action from your target audience – the people you want to sell something to – and increase your business’s revenue. They can help build an email newsletter or blog subscriber list, grow a social media platform’s audience, or bring more traffic to a website.

But they can do even more than that, too. Below, we’ve summarized four of the biggest reasons why copywriting is important for your business.

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8 Amazing (and Free!) Copywriter Tools You Need for Writing Stellar Content

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When you spend the amount of time you do writing content for your business, you want to make it as impressive as possible.

Thankfully, many copywriter tools are available to help you do just that. Depending on what you need, they can help inspire the direction of your writing or polish it off before publishing. Even better? The majority of these tools are readily available and FREE!

Below, we’ve compiled a list of the top eight tools we use almost daily at Sarah McKenzie Copywriting and Web Design. They help us write our best content and can help you do the same!

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How to Learn Copywriting Skills – Fast!

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When you own a business, you’re constantly moving from one task to another. One minute you may be doing payroll, and the next, you may be calling a supplier about a delayed shipment. Between all of that, your marketing remains top of mind: Have you posted to social media lately? When’s the last time you sent out an email marketing campaign? And your blog – oh geez, that’s due for a fresh article!

With only so many hours in a day, you need to learn how to work as efficiently as possible. And that applies to your business’s copywriting, too! If you see the value of copywriting – but don’t yet have the budget to hire us as your Toronto copywriter, this article’s for you. Here are four tips on how to learn copywriting skills as quickly as possible.

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Which Copywriting Skills Should I Improve In 2023?

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Knowing how to up your marketing game in 2023 relies on staying abreast of the latest tactics. But who has time to do that?!

Even though it may seem like we’re adding one more task to your to-do list, it’s important. Without high-quality content, social media and PPC marketing campaigns become difficult, your site won’t rank well on Google, and you’ll quickly fall behind your competitors. So if you want to lead the curve rather than stay behind it, you’ll need to upgrade your content marketing strategy.

But no sweat, we’ve done the hard work for you! In this month’s blog article, we unravel eight top content marketing trends to include in your 2023 strategy.

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New Year, New Start: How to Complete Copywriting in 2023


Especially after the last couple of years we’ve had, is there anything more exciting than busting out a new calendar? With a new year comes a fresh opportunity to take your business to new heights!

Some business owners may make 2023 the year to prioritize marketing for their websites. And what better time than now to brush up on your copywriting knowledge? If that sounds like you, you may be wondering:

  • How to complete copywriting for your business
  • How to complete copywriting for your website
  • How to outsource copywriting service

If this was one of your new year’s resolutions, we’ve got some great tips! Read on to learn more about the most important copywriting information you’ll need in the coming year.


The Top Stand-Out Copywriting Examples

No matter how strong of a writer you are, you’ll have good and bad days when writing copy for your business.

On the good days, your fingers will fly over your keyboard. You have so much to say about your brand that you can’t wait to hit that publish button and let the world know!

But on the bad days, those same fingers will grind to a slow halt. Instead, they end up twiddling your hair or holding your mug of coffee a lot more than usual.

You’ll start looking for any excuse to leave your computer – and wait patiently for those creative juices to start flowing once more.

And if they still don’t, you’ll start trying to convince yourself that this new piece of website content isn’t really that important.

But deep down, you know that every single piece of website content you create is crucial. It’s what’s convincing your target market that they should – no, they need to – purchase your product or service.

So just because you’ve hit writer’s block, you can’t give up on creating the content you need.

Instead, now’s the time to get some inspiration. And what better way to get the momentum going once more than looking at some amazing examples of copywriting? Below, we’ve outlined some of the best high-quality copywriting examples of all time – plus some favourite ones that yours truly has come up with. Let’s dive in!

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5 Website Copywriting Errors to Avoid

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Having great website copy does more than you can imagine for your business. It helps you rank higher on Google search results pages, attract more traffic, create a stronger brand image, and stand out from your competitors.

Although we’ve spent plenty of time discussing how to write effective copy – including writing website copywriting that converts – it’s also important to know what to avoid writing. Below, we’ve outlined five crucial errors you should keep in mind when completing website copywriting.

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4 Copywriter Tools That Can Make Your Copy Better

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If you’ve been struggling with writing copy for quite some time, what if we told you there was an easier way? And that – even better, it didn’t involve any extra expense?

Sure, the most sure-fire way to get great copy is to hire a professional copywriter. But for business owners just starting out, doing so is often out of financial reach.

If you’re looking for a way to make copywriting a less dreaded task, then we’ve got you covered! Below, we’ve outlined the four most helpful copywriter tools to help you write better copy – starting today.

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The Top 4 Copywriting Tips to Increase Conversions

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When done well, copywriting can bring a load of benefits to your business. It can help you attract and retain a loyal customer following, build your brand image, and earn a reputation as the go-to source for your product or service. But most important of all? Copywriting can persuade readers to take action, which increases the profitability of your business.

To get the maximum ROI for your copywriting investment, you need copy that converts. The following four copywriting tips outline how to make that happen.

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