How to Write A Great Call to Action in a Blog

use a call to action to generate more business
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So after sitting down to finally write a blog post for your website, you’ve got it completed…or so you think. Before you hit that publish button, are you confident that your article includes everything that it should? A Call to Action, otherwise known as a CTA, is one of the most important aspects to include in your blog writing. If you’re wondering what that is and how to write an effective one, this article has got you covered!

The Reasons Behind Writing a Blog

Before we delve into what a CTA actually is, spend some time considering why you’re writing a blog in the first place.

Maybe you’re just being a good student and following the advice of a Toronto copywriting expert like us. Or maybe, it’s because you recognize for yourself the importance of publishing regular, interesting content to your website. You know that it helps build authority in your industry, encourages repeat visitors to your website and improves your website’s SEO, which leads to better rankings on search results pages. It’s a way to keep visitors informed about your product and service offerings and encourage them to reach out to you for more information.  

If you think we’ve forgotten one of the biggest overall reasons for staying active on your blog, don’t worry – we haven’t. (We just wanted to see if you were still paying attention!)

Overall, you’re hoping that staying active on your blog will produce more sales for you.

If it’s done right, there’s no doubt you will see results. A CTA plays a huge part in making that happen!

What is a CTA?

A CTA is used to accomplish a certain goal in advertising and promotion. Maybe you want more email subscribers, blog followers or (the grandest prize of all), website conversions. Without the proper CTA, none of these things can be accomplished.

CTAs in the Wild

If you’ve been reading our blog for a while, you may have already started noticing that our blog articles end in a similar manner.

For example, check out this snippet from our recent blog article:

Or what about this one:

No matter what blog post you read that we’ve published, you’ll realize that we always include a reason to get in touch with us. We show you what our services can do for your small business and provide an easy way to reach out to us for more information. Sometimes, we even include incentives that are time-sensitive, like a discount code or limited free consultation bookings (as viewed in the first example).

We use verbiage that makes our CTAs seem like they are the only logical thing to do. We take into consideration that you’ve spent the time reading until the end of our article – so you must have a slight interest in what we offer. We try to tap into that further by including messaging that encourages you to contact us.

How to Write a Great CTA

CTAs may seem easy to create – but trust us, they aren’t!

Using only a few words, you need to make your CTA compelling enough to click. Include a command verb at the start of the sentence or phrase to invoke the desired action. If you’re an e-commerce business, start your CTA with “buy,” “shop” or “purchase.” Trying to drive engagement on an e-book or white paper? Use “download” or “subscribe” as your action-invoking words. Looking for more people to contact you about your services? Use words like “find out” or “learn more.”

You want readers to take action now, so make your offer seem like it won’t last long.

Most important of all? Make it as clear and engaging as possible – you don’t want there to be any confusion from the reader about what you want them to do next.

a call to action is Useful in More Than Just Blogs

A CTA should be included in more than just your blog articles. Use them cleverly in social media posts, advertisements, e-newsletters and website pages to help close a deal.

If you’re starting to sweat about how to write great CTAs, relax and let us write them for you! For a limited time, we’re offering 50% off of some of our most popular blog packages using BLOG50. Contact us today to learn more!

4 Tips to Follow After Hiring a Freelance Copywriter

Hiring a freelance copywriter
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Are you inexperienced at knowing the best way to get your message across to your audience? Do you simply lack the time to write your business’s content well? Are you unsure of where to start when it comes to hiring a freelance copywriter?

Making the choice to work with an experienced copywriter can provide you with huge benefits – as long as a great working relationship is established from the beginning. Here’s what to keep in mind after hiring a freelance copywriter. 

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Why Should I Hire a Copywriter?

It’s on advertisements, websites, emails and posters.

It’s on the backs of products, on take-out containers and in magazines.

In short – it’s around you everywhere.

Copywriting, that is.

The act of copywriting, or writing words to inspire an audience to take a certain action, is anything but easy. Being a great copywriter requires a special skill set, years of experience and a commitment to remain up-to-date on the latest copywriting techniques.

Need more reasons why you should hire a copywriter? Ask yourself the following three questions.

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Where Should I Focus My Marketing Strategy?

your marketing strategy needs to be strategic
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After hearing what I do, it’s only a matter of time before a certain question gets asked by a small business owner.

“What should I be focusing on the most when it comes to my marketing?”

As much as I want to keep things simple, there really is no right answer to that question. A great marketing strategy entails many different elements, with the major ones being social media, SEO and websites. Advertising, a PR strategy and blogging are also crucial.

Like me, you probably have a limited budget to spend on marketing your business. As a result, you’re pressured to make decisions about where your money will be best spent.

Although each business is unique, there are more effective ways to spend your marketing budget than others. Here’s where I think you should focus your marketing strategy – and more importantly, why.

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Freelancer vs. Employee: Which is Better for My Business?

employee vs. freelancer
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You can’t delay it any longer – your business needs some extra support.

The decision to hire someone is only your first step. You now need to decide what’s best for your business – hiring a freelancer or an employee. In this article, I’ve outlined the main differences between the two to help you make the best decision for your small business.

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4 Red Flags to Look for When Hiring a Copywriter

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Maybe it was because it was causing you unnecessary frustration, worry and stress.

Maybe it was because you found you didn’t have enough time to do it properly.

Or maybe it was because you weren’t getting the results you deserved.

In the end, it doesn’t really matter what propelled you to hire a copywriter. What is important is that you spend some time researching potential copywriters before you make a decision on who to hire.

Here are four red flags to look for when choosing a copywriter to work with.

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Copywriter vs. Copyright: What’s the Difference?

copywriter vs copyright

The call started out innocently enough: “Are you Sarah McKenzie, the copywriter?”

“Yes, how can I help you?” I responded.

“I own a dance studio and have questions about using copyrighted music in my classes. Do you know the legalities surrounding that?”

Seeing as this wasn’t the first time that my copywriting services have been confused with copyright services, I decided it was time to write a blog on the topic.

Although they’re both pronounced the same way, the meaning of each word is completely different. Here’s the main difference between copywriting and copyright – and how to know when to use each term correctly.

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4 Productivity Tips for Entrepreneurs During Difficult Times

entrepreneur tips
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As entrepreneurs, the COVID-19 pandemic presents even more for us to worry about: What will this mean for our business’s financial future? How are we going to sustain ourselves during this crisis? Will we even have a business when this is all over?

Here are four tips to follow to make the most out of the unusual situation we currently find ourselves in.

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4 Tips to Follow When Working with Freelancers

working with freelancers

Maybe you have an upcoming project that requires a specific skillset that your staff lacks.

Maybe you need to expand your staff but can’t afford another permanent employee.

Or maybe you simply want to see for yourself what all the buzz is about.

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