After a while, coming up with fresh, new topics for your
company’s blog can start to seem impossible.
You may start finding it difficult to generate content that
will keep your reader engaged or begin to question what the purpose of blogging
is. Maybe your blog posts start to get sporadic, too. Hey, blogging once in a
while rather than on a regular basis is fine, right?
In short, no, it’s not. Here’s why high-quality, regular blog writing is important for your small business.
Are you inexperienced at knowing the best way to get your message across to your audience? Do you simply lack the time to write your business’s content well? Are you unsure of where to start when it comes to hiring a freelance copywriter?
choice to work with an experienced copywriter can provide you with huge
benefits – as long as a great working relationship is established from the
beginning. Here’s what to keep in mind after hiring a freelance
It’s on advertisements, websites, emails and posters.
It’s on the
backs of products, on take-out containers and in magazines.
In short – it’s around you everywhere.
The act of copywriting, or writing words to inspire an audience to take a certain action, is anything but easy. Being a great copywriter requires a special skill set, years of experience and a commitment to remain up-to-date on the latest copywriting techniques.
Need more reasons why you should hire a copywriter? Ask yourself the following three questions.
hearing what I do, it’s only a
matter of time before a certain question gets asked by a small business owner.
should I be focusing on the most when it comes to my marketing?”
As much as
I want to keep things simple, there really is no right answer to that question.
A great marketing strategy entails many different elements, with the major ones
being social media, SEO and websites.
Advertising, a PR strategy and blogging are also
Like me, you probably have a limited budget to spend on marketing your business. As a result, you’re pressured to make decisions about where your money will be best spent.
Although each business is unique, there are more effective ways to spend your marketing budget than others. Here’s where I think you should focus your marketing strategy – and more importantly, why.
When you’re a small business owner, burnout is something that you hope you never have to deal with. It’s a word that evokes fear since it implies you can no longer handle your business operations. That’s why it’s necessary that you take the proper steps on how to avoid burnout in the first place. Here’s how!
delay it any longer – your business needs some extra support.
decision to hire someone is only your first step. You now need to decide what’s
best for your business – hiring a freelancer or an employee. In this article,
I’ve outlined the main differences between the two to help you make the best
decision for your small business.
Summertime is known for relaxing, taking vacations and spending
quality time with family and friends. But as a business owner, it can be hard
to take a break from your day-to-day operations to truly enjoy the season.
For me, seeking flexibility in my work schedule was a reason I left the traditional world of 9-5 careers. I wanted to be able to take a Friday afternoon off in the summer if I so desired – without having to get approval from a boss. Even so, the only way I can truly enjoy time off during the summer guilt-free is knowing that I’m up to date on my business tasks.
Curious how to improve business efficiency so that you can better enjoy the summer? Check out the following four tips I’m using in my business.
The call started out innocently enough: “Are you Sarah McKenzie, the copywriter?”
“Yes, how can I help you?” I responded.
“I own a dance studio and have questions about using copyrighted music in my classes. Do you know the legalities surrounding that?”
this wasn’t the first time that my copywriting
services have been confused with copyright
services, I decided it was
time to write a blog on the topic.
they’re both pronounced the same way, the meaning of each word is completely
different. Here’s the main difference between copywriting and copyright – and
how to know when to use each term correctly.
Working from home presents a ton of benefits including a short commute, comfortable work attire and lack of office distractions. But like most other things in life, with the good comes the bad – unless you know how to avoid them! Here are four of the biggest mistakes you can make when working remotely, like many of us are now doing during the COVID-19 pandemic.