8 Amazing (and Free!) Copywriter Tools You Need for Writing Stellar Content

image of laptop, camera, mouse, headphones, coffee and other objects on a desk

When you spend the amount of time you do writing content for your business, you want to make it as impressive as possible.

Thankfully, many copywriter tools are available to help you do just that. Depending on what you need, they can help inspire the direction of your writing or polish it off before publishing. Even better? The majority of these tools are readily available and FREE!

Below, we’ve compiled a list of the top eight tools we use almost daily at Sarah McKenzie Copywriting and Web Design. They help us write our best content and can help you do the same!

Continue reading “8 Amazing (and Free!) Copywriter Tools You Need for Writing Stellar Content”

How to Learn Copywriting Skills – Fast!

blurred motion of illuminated railroad station in city
Photo by JÉSHOOTS on Pexels.com

When you own a business, you’re constantly moving from one task to another. One minute you may be doing payroll, and the next, you may be calling a supplier about a delayed shipment. Between all of that, your marketing remains top of mind: Have you posted to social media lately? When’s the last time you sent out an email marketing campaign? And your blog – oh geez, that’s due for a fresh article!

With only so many hours in a day, you need to learn how to work as efficiently as possible. And that applies to your business’s copywriting, too! If you see the value of copywriting – but don’t yet have the budget to hire us as your Toronto copywriter, this article’s for you. Here are four tips on how to learn copywriting skills as quickly as possible.

Continue reading “How to Learn Copywriting Skills – Fast!”

Which Copywriting Skills Should I Improve In 2023?

man in beige blazer holding tablet computer
Photo by fauxels on Pexels.com

Knowing how to up your marketing game in 2023 relies on staying abreast of the latest tactics. But who has time to do that?!

Even though it may seem like we’re adding one more task to your to-do list, it’s important. Without high-quality content, social media and PPC marketing campaigns become difficult, your site won’t rank well on Google, and you’ll quickly fall behind your competitors. So if you want to lead the curve rather than stay behind it, you’ll need to upgrade your content marketing strategy.

But no sweat, we’ve done the hard work for you! In this month’s blog article, we unravel eight top content marketing trends to include in your 2023 strategy.

Continue reading “Which Copywriting Skills Should I Improve In 2023?”

New Year, New Start: How to Complete Copywriting in 2023


Especially after the last couple of years we’ve had, is there anything more exciting than busting out a new calendar? With a new year comes a fresh opportunity to take your business to new heights!

Some business owners may make 2023 the year to prioritize marketing for their websites. And what better time than now to brush up on your copywriting knowledge? If that sounds like you, you may be wondering:

  • How to complete copywriting for your business
  • How to complete copywriting for your website
  • How to outsource copywriting service

If this was one of your new year’s resolutions, we’ve got some great tips! Read on to learn more about the most important copywriting information you’ll need in the coming year.


The Top Stand-Out Copywriting Examples

No matter how strong of a writer you are, you’ll have good and bad days when writing copy for your business.

On the good days, your fingers will fly over your keyboard. You have so much to say about your brand that you can’t wait to hit that publish button and let the world know!

But on the bad days, those same fingers will grind to a slow halt. Instead, they end up twiddling your hair or holding your mug of coffee a lot more than usual.

You’ll start looking for any excuse to leave your computer – and wait patiently for those creative juices to start flowing once more.

And if they still don’t, you’ll start trying to convince yourself that this new piece of website content isn’t really that important.

But deep down, you know that every single piece of website content you create is crucial. It’s what’s convincing your target market that they should – no, they need to – purchase your product or service.

So just because you’ve hit writer’s block, you can’t give up on creating the content you need.

Instead, now’s the time to get some inspiration. And what better way to get the momentum going once more than looking at some amazing examples of copywriting? Below, we’ve outlined some of the best high-quality copywriting examples of all time – plus some favourite ones that yours truly has come up with. Let’s dive in!

Continue reading “The Top Stand-Out Copywriting Examples”

5 Website Copywriting Errors to Avoid

Photo by George Becker on Pexels.com

Having great website copy does more than you can imagine for your business. It helps you rank higher on Google search results pages, attract more traffic, create a stronger brand image, and stand out from your competitors.

Although we’ve spent plenty of time discussing how to write effective copy – including writing website copywriting that converts – it’s also important to know what to avoid writing. Below, we’ve outlined five crucial errors you should keep in mind when completing website copywriting.

Continue reading “5 Website Copywriting Errors to Avoid”

Quick-Fire Tips for Ensuring Your Brand Gets The Name It Deserves

photo of men doing fist bump
Photo by fauxels on Pexels.com

Although we often discuss the value of great website copywriting, we know that it’s impossible to do without effective branding.

And that starts with choosing a great brand name.

How you name your brand can make or break your business in many ways. Whatever you decide to name your brand, you must note that it’ll affect how much sales and profits you generate, how much buzz your brand creates, and the level of success you attain.

In addition, what makes a business grow is the association between your company name, its vision, objectives, and, finally, its tone. If you want to make all these features attractive to your target audience, you should put diligent efforts into developing a brand name.

Read on as we dive deeper into what it takes to create the perfect brand name and all you need to know before searching for the right brand names for sale.

How To Make Sure Your Brand Name Is the Right One

This brings us to one core aspect of brand naming – validation. So, what is validation, and why should it never be skipped in the brand naming process?

When we say validation, we refer to the proofreading section of your brand naming process. When you source brand names for sale, you don’t just send them out to the world and hope for an instant hit; that’s like sending out an essay project after creating the first draft. The process is incomplete without validation.

Take, for instance, Problogger; a brand that offers blogging trends and advice. Do you think this was created in one try? Of course not; the name had to go through a series of trials before it was declared the one.

There’s also Design Sponge, an entrepreneur-based website that still managed to make its name catchy and fun yet perfectly depict the brand.

There are also a few validation processes your potential brand name should undergo before the crowd can recognize it. Let’s have a look, shall we?

Audience Reviews

An important test your brand name must ace. Remember that your brand naming process is centred around its impact on your target audience. In essence, your target customers must become fans of your brand name before it’s made permanent.

So how do you achieve this? Try out your brand name on close friends and family members who aren’t part of your team. Hand out flyers to unsuspecting individuals in places like restaurants, arcades, and parks. Make it look like a survey exercise where a response from the audience is necessary.

For excellent results, ensure your brand name is unambiguous and void of negative connotations in other languages.

Domain Compatibility

After evaluating the results of the audience feedback, you should move on to check what available domains fit your chosen brand name. This can be tricky to an extent because you have to play around a bit by mixing up different spellings, syllables, vowels, word combos, etc., before figuring out the domain name that’s a perfect fit.

After this, you move on to add a URL suffix such as ‘.biz’ or ‘.co.’


This is the last box you need to check during the brand naming test list. Here, you diligently search for what names have been trademarked to avoid any legal setbacks.


What happens when you create a unique business idea and employ the best methods of operation, but your brand name lacks the edge it needs? It’s all downhill from there on various platforms, including social media, and in your copywriting.

That’s why proper care should be put into naming your brand. With the above criteria in place, you can be sure of building the foundation of a successful business.

4 Copywriter Tools That Can Make Your Copy Better

container with office tools in it beside keyboard

If you’ve been struggling with writing copy for quite some time, what if we told you there was an easier way? And that – even better, it didn’t involve any extra expense?

Sure, the most sure-fire way to get great copy is to hire a professional copywriter. But for business owners just starting out, doing so is often out of financial reach.

If you’re looking for a way to make copywriting a less dreaded task, then we’ve got you covered! Below, we’ve outlined the four most helpful copywriter tools to help you write better copy – starting today.

Continue reading “4 Copywriter Tools That Can Make Your Copy Better”

The Top 4 Copywriting Tips to Increase Conversions

hand holding phone while making online purchases

When done well, copywriting can bring a load of benefits to your business. It can help you attract and retain a loyal customer following, build your brand image, and earn a reputation as the go-to source for your product or service. But most important of all? Copywriting can persuade readers to take action, which increases the profitability of your business.

To get the maximum ROI for your copywriting investment, you need copy that converts. The following four copywriting tips outline how to make that happen.

Continue reading “The Top 4 Copywriting Tips to Increase Conversions”

6 Tips for Working with a Freelance Copywriter

photo of person using laptop for graphic designs
Photo by Anthony Shkraba on Pexels.com

Your website designer has put together a beautiful template for you but needs the content – or copy – to finish it up.

Not a big deal, right?

Until you realize the importance of your website content.

Sure, design is important – and you need one that incorporates a great user experience (UX). But the words on your website pages themselves? They’re what actually influence website traffic to convert into a sale.

Unless you’re an expert on search engine optimization (SEO), are a strong writer, and have extra time available, it will be worth your while to hire a freelance copywriter for the task.

And once you find someone you’re interested in working with, you’ll need to lay the groundwork for success. Here are six tips to keep in mind when working with a freelance copywriter.

Continue reading “6 Tips for Working with a Freelance Copywriter”