It may be over two decades since Bill Gates coined the term “content is king,” but his predictions still ring true.
In his 1996 essay, Gates predicted that the content found on the internet is where the majority of the money will be made.
Fast forward to our present world filled with social networks, blog posts, and websites, and it’s easy to see how 27 million pieces of content can be shared every day.
Today, content marketing is more important than ever before. Below are five of the top reasons why.
#1) It Costs Less Than Traditional Marketing Methods
You might be surprised to learn that content marketing is not expensive! Besides creating three times more leads, it’s 62% cheaper than outbound marketing.
Content marketing doesn’t need to be complicated, either. Simply starting a blog on your website – or hiring a freelancer to do it for you – can quickly boost your search results rankings and help generate more sales.
#2) It Increases Web Traffic
If you want more traffic on your website and eventually, more business profits, you need quality, original, relevant content on your site.
Effective blog writing is now one of the best ways to increase website traffic. One of the leading blogging platforms, WordPress, generates 70 million new posts and 77 million new comments each month!
As well as encouraging engagement from users, great content improves your search engine optimization (SEO).
#3) It CREATES A COMPETITIVE ADVANTAGE
Almost every digital experience currently out there involves sharing content. Think of all the websites, social media platforms, and blogs that you visit. Notice the engagement that this content receives from its target audience – and all for free!
Don’t you want to capitalize on that for your own business?
#4) It Doesn’t Get Ad-Blocked
Content writing provides the solution for getting around ad-blocking software that over 200 million people have installed worldwide.
Not only is well-written content resistant to ad-blocking software, but it’s something that consumers actually want to read and engage with. Great content writing helps build a strong connection between a brand and its customer base.
#5) It Creates Higher Conversion Rates
Companies that place a priority on content writing receive a customer conversion rate that’s almost six times higher than those that use traditional marketing. More web traffic is convinced to become a lead and those leads turn into more customers.
Think about it this way: When it comes to needing a particular product or service, are you going to remember the website that you regularly visit for its interesting blog content or one that simply features a homepage and its services?
How to Implement Effective Copywriting
It can be difficult to know how to write the best blog or web copy for your business. But that’s why there are experts available to help you!
Sarah McKenzie Copywriting and Web Design has over ten years of experience crafting original, search engine optimized copy that appeals to your audience base.
Contact our Toronto copywriters today!