How to Learn Copywriting Skills – Fast!

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When you own a business, you’re constantly moving from one task to another. One minute you may be doing payroll, and the next, you may be calling a supplier about a delayed shipment. Between all of that, your marketing remains top of mind: Have you posted to social media lately? When’s the last time you sent out an email marketing campaign? And your blog – oh geez, that’s due for a fresh article!

With only so many hours in a day, you need to learn how to work as efficiently as possible. And that applies to your business’s copywriting, too! If you see the value of copywriting – but don’t yet have the budget to hire us as your Toronto copywriter, this article’s for you. Here are four tips on how to learn copywriting skills as quickly as possible.

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4 Copywriter Tools That Can Make Your Copy Better

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If you’ve been struggling with writing copy for quite some time, what if we told you there was an easier way? And that – even better, it didn’t involve any extra expense?

Sure, the most sure-fire way to get great copy is to hire a professional copywriter. But for business owners just starting out, doing so is often out of financial reach.

If you’re looking for a way to make copywriting a less dreaded task, then we’ve got you covered! Below, we’ve outlined the four most helpful copywriter tools to help you write better copy – starting today.

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Copywriting 101: Everything You Should Know About Writing Your Best Copy

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When done right, copywriting has the potential to take your business to a whole new level. Stellar copy helps you build your brand image and differentiate yourself from your competitors. Search engine optimization (SEO) rankings can improve, leading to more clicks on Google. You can also use it to create customer loyalty and a reputation as an industry expert.

And for those business owners wondering how copywriting can affect their bottom lines? The results can be monumental! Great copy can persuade readers to take action, generate more leads, and increase sales.

To achieve any of these outcomes, you first need to have a solid understanding of what copywriting’s all about. In this guide, we’ll start with reviewing the basics – a copywriting definition, copywriting job description, and copywriting skills, before delving into what copywriting in marketing can do for your business. Let’s get started!

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Why Content Marketing Is Important for Your Business

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How often do you post to social media? Write new blog articles? Create fresh content for your email distribution list?

If you’re like many other small business owners, content marketing is something that’s squeezed into your day – often at the last minute (or sometimes not at all). And it’s no surprise why. Continuously coming up with suitable content to publish and distribute takes time and energy, neither in abundance as a small business owner.

But what if there was a way to write, design, and make great content for your target audience that will generate results – and is doable, no matter how busy you are?

Enter: a content marketing strategy.

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4 SEO Tips for Writing a Great Blog Post

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When you hear the words keyword research, backlinking opportunities, meta descriptions and URL structures, do they sound like a foreign language?

As complicated as it may seem, search engine optimization (SEO) is what helps your blog receive the web traffic it deserves. Use our following SEO tips for writing a great blog post!

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The Top 5 SEO Mistakes You Need to Avoid Doing

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Sure, it’s important to know what you should be focussing on in your SEO strategy, but what’s equally (or possibly even more) important is knowing what you should be avoiding. The world of SEO is tricky – even for us professionals. If you do something that makes Google unhappy, it can be really hard to prove your website worthy of importance again. The best way to stop that from happening in the first place? Avoid the following five SEO mistakes.

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3 of the Biggest Myths About Copywriting

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Being a freelance copywriter for over ten years, I’ve heard a lot about my trade.

Thankfully, the majority of people I encounter understand that like many other careers, copywriting requires a certain type of discipline, attention to detail and skill set unlike any other.

In this article, I’ll debunk three of the biggest myths about copywriting that are currently floating around.

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4 Easy-to-follow Proofreading Tips

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Whether you’re writing a social media post, Google ad, e-newsletter, blog post or website content, you better make sure that it is error-free. If not, you risk being seen as a business that is unprofessional, sloppy or illegitimate. Your own products or service offerings may be questioned, with readers wondering if they may be of similar quality as your content.

But no need to worry! Publishing content void of grammar, punctuation and spelling errors is possible with the following SEO proofreading tips.

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How to Write A Great Call to Action in a Blog

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So after sitting down to finally write a blog post for your website, you’ve got it completed…or so you think. Before you hit that publish button, are you confident that your article includes everything that it should? A Call to Action, otherwise known as a CTA, is one of the most important aspects to include in your blog writing. If you’re wondering what that is and how to write an effective one, this article has got you covered!

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Why Should I Hire a Copywriter?

It’s on advertisements, websites, emails and posters.

It’s on the backs of products, on take-out containers and in magazines.

In short – it’s around you everywhere.

Copywriting, that is.

The act of copywriting, or writing words to inspire an audience to take a certain action, is anything but easy. Being a great copywriter requires a special skill set, years of experience and a commitment to remain up-to-date on the latest copywriting techniques.

Need more reasons why you should hire a copywriter? Ask yourself the following three questions.

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