When you hear the words keyword research, backlinking opportunities, meta descriptions and URL structures, do they sound like a foreign language?
As complicated as it may seem, search engine optimization (SEO) is what helps your blog receive the web traffic it deserves. Use our following SEO tips for writing a great blog post!
Sure, it’s important to know what you should be focussing on in your SEO strategy, but what’s equally (or possibly even more) important is knowing what you should be avoiding. The world of SEO is tricky – even for us professionals. If you do something that makes Google unhappy, it can be really hard to prove your website worthy of importance again. The best way to stop that from happening in the first place? Avoid the following five SEO mistakes.
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Being a freelance copywriter for over ten years, I’ve heard a lot about my trade.
Thankfully, the majority of people I encounter understand that like many other careers, copywriting requires a certain type of discipline, attention to detail and skill set unlike any other.
In this article, I’ll debunk three of the biggest myths about copywriting that are currently floating around.
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Whether you’re writing a social media post, Google ad, e-newsletter, blog post or website content, you better make sure that it is error-free. If not, you risk being seen as a business that is unprofessional, sloppy or illegitimate. Your own products or service offerings may be questioned, with readers wondering if they may be of similar quality as your content.
But no need to worry! Publishing content void of grammar, punctuation and spelling errors is possible with the following SEO proofreading tips.
Continue reading “4 Easy-to-follow Proofreading Tips”
So after sitting down to finally write a blog post for your website, you’ve got it completed…or so you think. Before you hit that publish button, are you confident that your article includes everything that it should? A Call to Action, otherwise known as a CTA, is one of the most important aspects to include in your blog writing. If you’re wondering what that is and how to write an effective one, this article has got you covered!
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It’s on advertisements, websites, emails and posters.
It’s on the backs of products, on take-out containers and in magazines.
In short – it’s around you everywhere.
Copywriting, that is.
The act of copywriting, or writing words to inspire an audience to take a certain action, is anything but easy. Being a great copywriter requires a special skill set, years of experience and a commitment to remain up-to-date on the latest copywriting techniques.
Need more reasons why you should hire a copywriter? Ask yourself the following three questions.
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After hearing what I do, it’s only a matter of time before a certain question gets asked by a small business owner.
“What should I be focusing on the most when it comes to my marketing?”
As much as I want to keep things simple, there really is no right answer to that question. A great marketing strategy entails many different elements, with the major ones being social media, SEO and websites. Advertising, a PR strategy and blogging are also crucial.
Like me, you probably have a limited budget to spend on marketing your business. As a result, you’re pressured to make decisions about where your money will be best spent.
Although each business is unique, there are more effective ways to spend your marketing budget than others. Here’s where I think you should focus your marketing strategy – and more importantly, why.
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You can’t delay it any longer – your business needs some extra support.
The decision to hire someone is only your first step. You now need to decide what’s best for your business – hiring a freelancer or an employee. In this article, I’ve outlined the main differences between the two to help you make the best decision for your small business.
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If you’re going to spend hours writing web content, blog content and social media copy, you need to make it worth your while.
Use my following four tips for creating effective copy or content writing for your business.
Continue reading “Need Tips on Copywriting? Here Are My Top 4”
Maybe it was because it was causing you unnecessary frustration, worry and stress.
Maybe it was because you found you didn’t have enough time to do it properly.
Or maybe it was because you weren’t getting the results you deserved.
In the end, it doesn’t really matter what propelled you to hire a copywriter. What is important is that you spend some time researching potential copywriters before you make a decision on who to hire.
Here are four red flags to look for when choosing a copywriter to work with.
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