As entrepreneurs, the COVID-19 pandemic presents even more for us to worry about: What will this mean for our business’s financial future? How are we going to sustain ourselves during this crisis? Will we even have a business when this is all over?
Here are four tips to follow to make the most out of the unusual situation we currently find ourselves in.
It’s normally only a matter of time after meeting someone new that I get asked to explain my career. I never take offence to the question; in fact, I inwardly applaud the speaker for asking something many others probably wonder but never ask aloud.
Here’s the scoop on what a copywriter does and why you should hire one for your small business.
Maybe you’re new to the world of marketing…or maybe it’s something that you have never entirely understood.
Whatever may be the reason, copywriting is a topic that confuses many small business owners. In a recent podcast, we were asked to explain what copywriting actually is – and why it’s crucial to a small business’ success.
Ready to learn for yourself why copywriting matters? Go pour yourself a coffee and click the button below to find out!
Trying to figure out how and what to post on social media
can be both time consuming and daunting – especially when platforms and
algorithms keep changing. But if you want to remain competitive, social media
needs to be an integral part of your marketing strategy.
We love all things social
and want to see local businesses succeed. Follow these five tips to level up
your social media game!
But what I do love is something
that many others despise: writing.
Luckily for me, this has enabled me
to turn my passion and skillset into a career I enjoy.
At Sarah McKenzie Copywriting Services, we know that writing does not come naturally to all small business owners, yet many do not have the budget (yet) to outsource their writing. That’s why we’ve put together a list of our favourite copywriting tips. Soon enough, copywriting for your small business will become a little bit easier to do – even if you hate writing.
As the saying goes, “You shouldn’t judge a book by its cover.”
Even so, many people do. A book’s cover is what attracts
potential readers and convinces them to learn more about its contents. In the
end, it plays a huge role in whether a book sale is actually made or not.
Just like the cover design is crucial to a book, a headline
is crucial to web copywriting. No matter what you write, your headline or title
is what attracts the reader initially to your content and convinces him/her to
Wondering how to better your chances of prospective
customers reading your web copy? Here are four rules of thumb to keep in mind
when writing great headlines that convert.
Social media is
another great opportunity to build your brand and grow your audience. But
determining how to write copy that will create a solid following can be a
challenge! Here are three highly effective methods that work best when
completing social media copywriting.
#1) Realize that Each Social Media Channel is
To save time, it can
be tempting to post the same copywriting to multiple social media platforms. And
although it’s possible, it’s not really effective. Facebook, Twitter, Instagram
and LinkedIn each have their own audience, peak time, style of writing and
character limit. In order to get optimal results from your social media
marketing, your copywriting needs to consider all of these factors.
When you use the same
copy for more than one platform, it can produce incorrect formatting. For
example, the number of characters allowed on Instagram is much less than the
number allowed on Facebook. You can see how this can quickly lead to problems
when the same copy’s used on both platforms!
#2) Build Your Brand Image
Consistency is key
when it comes to building a recognizable brand. The voice that you use on your
website’s copy should be extended on to your social media platforms, too.
Are you a trendy, fun
company? Then use copy that’s light, engaging and interesting.
More of a B2B? Write
copy that conveys a professional, business-like image.
Your business will
have its own unique voice that resonates well with your target audience. Use
copywriting that reflects this on social media as well.
#3) Be Attention-Grabbing
Think about when you
scroll through your social media pages: Is it before bed? In a waiting room? While
at your son’s soccer game?
Most social media
users are scrolling at moments when they’re bored and are trying to fill time.
Keep that in mind
when creating your social media posts. Create copy that’s going to grab the
attention of social media users enough that they stop scrolling.
Then, think about
what type of response you want to create from a social media post. Do you want
to focus on increasing brand awareness? Funnel followers to purchase a product
or to use one of your services? Attract new followers interested in your
Your social media
copywriting should have a goal in mind, while at the same time be interesting
enough to pause and read.
The Bottom Line
From your small business’s website to your social media channels, the copywriting you use throughout your marketing matters.