As the saying goes, “You shouldn’t judge a book by its cover.”
Even so, many people do. A book’s cover is what attracts
potential readers and convinces them to learn more about its contents. In the
end, it plays a huge role in whether a book sale is actually made or not.
Just like the cover design is crucial to a book, a headline
is crucial to web copywriting. No matter what you write, your headline or title
is what attracts the reader initially to your content and convinces him/her to
Wondering how to better your chances of prospective
customers reading your web copy? Here are four rules of thumb to keep in mind
when writing great headlines that convert.
Social media is
another great opportunity to build your brand and grow your audience. But
determining how to write copy that will create a solid following can be a
challenge! Here are three highly effective methods that work best when
completing social media copywriting.
#1) Realize that Each Social Media Channel is
To save time, it can
be tempting to post the same copywriting to multiple social media platforms. And
although it’s possible, it’s not really effective. Facebook, Twitter, Instagram
and LinkedIn each have their own audience, peak time, style of writing and
character limit. In order to get optimal results from your social media
marketing, your copywriting needs to consider all of these factors.
When you use the same
copy for more than one platform, it can produce incorrect formatting. For
example, the number of characters allowed on Instagram is much less than the
number allowed on Facebook. You can see how this can quickly lead to problems
when the same copy’s used on both platforms!
#2) Build Your Brand Image
Consistency is key
when it comes to building a recognizable brand. The voice that you use on your
website’s copy should be extended on to your social media platforms, too.
Are you a trendy, fun
company? Then use copy that’s light, engaging and interesting.
More of a B2B? Write
copy that conveys a professional, business-like image.
Your business will
have its own unique voice that resonates well with your target audience. Use
copywriting that reflects this on social media as well.
#3) Be Attention-Grabbing
Think about when you
scroll through your social media pages: Is it before bed? In a waiting room? While
at your son’s soccer game?
Most social media
users are scrolling at moments when they’re bored and are trying to fill time.
Keep that in mind
when creating your social media posts. Create copy that’s going to grab the
attention of social media users enough that they stop scrolling.
Then, think about
what type of response you want to create from a social media post. Do you want
to focus on increasing brand awareness? Funnel followers to purchase a product
or to use one of your services? Attract new followers interested in your
Your social media
copywriting should have a goal in mind, while at the same time be interesting
enough to pause and read.