Copywriter vs. Copyright: What’s the Difference?

copywriter vs copyright

The call started out innocently enough: “Are you Sarah McKenzie, the copywriter?”

“Yes, how can I help you?” I responded.

“I own a dance studio and have questions about using copyrighted music in my classes. Do you know the legalities surrounding that?”

Seeing as this wasn’t the first time that my copywriting services have been confused with copyright services, I decided it was time to write a blog on the topic.

Although they’re both pronounced the same way, the meaning of each word is completely different. Here’s the main difference between copywriting and copyright – and how to know when to use each term correctly.

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4 Productivity Tips for Entrepreneurs During Difficult Times

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As entrepreneurs, the COVID-19 pandemic presents even more for us to worry about: What will this mean for our business’s financial future? How are we going to sustain ourselves during this crisis? Will we even have a business when this is all over?

Here are four tips to follow to make the most out of the unusual situation we currently find ourselves in.

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What Does a Copywriter Do?

what does a copywriter do

“So, what exactly does a copywriter do?”

It’s normally only a matter of time after meeting someone new that I get asked to explain my career. I never take offence to the question; in fact, I inwardly applaud the speaker for asking something many others probably wonder but never ask aloud.

Here’s the scoop on what a copywriter does and why you should hire one for your small business.

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We Were On a Podcast!

Maybe you’re new to the world of marketing…or maybe it’s something that you have never entirely understood.

Whatever may be the reason, copywriting is a topic that confuses many small business owners. In a recent podcast, we were asked to explain what copywriting actually is – and why it’s crucial to a small business’ success.

Ready to learn for yourself why copywriting matters? Go pour yourself a coffee and click the button below to find out!

5 Quick Tips to Level Up Your Social Media

social media tips

Trying to figure out how and what to post on social media can be both time consuming and daunting – especially when platforms and algorithms keep changing. But if you want to remain competitive, social media needs to be an integral part of your marketing strategy.

We love all things social and want to see local businesses succeed. Follow these five tips to level up your social media game!

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5 Copywriting Tips for Small Business Owners Who Hate Writing

copywriting tips to help with frustration

I don’t like accounting – or math in general.

But what I do love is something that many others despise: writing.

Luckily for me, this has enabled me to turn my passion and skillset into a career I enjoy.

At Sarah McKenzie Copywriting Services, we know that writing does not come naturally to all small business owners, yet many do not have the budget (yet) to outsource their writing. That’s why we’ve put together a list of our favourite copywriting tips. Soon enough, copywriting for your small business will become a little bit easier to do – even if you hate writing.

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5 Ways to Get the Most Out of Your Content

content marketing strategy

From Tweets and Facebook notifications to emails, texts and more, our brains are constantly being bombarded by stimuli.

In fact, we’re constantly processing so much information that we have earned ourselves shorter attention spans than goldfish.

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4 Ways to Start Writing Great Headlines that Convert

how to write great headlines
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As the saying goes, “You shouldn’t judge a book by its cover.”

Even so, many people do. A book’s cover is what attracts potential readers and convinces them to learn more about its contents. In the end, it plays a huge role in whether a book sale is actually made or not.

Just like the cover design is crucial to a book, a headline is crucial to web copywriting. No matter what you write, your headline or title is what attracts the reader initially to your content and convinces him/her to keep reading.

Wondering how to better your chances of prospective customers reading your web copy? Here are four rules of thumb to keep in mind when writing great headlines that convert.

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The 3 Best Tips for Social Media Copywriting

social media icons

Your small business’s website copy is important – crucial even. It’s how your audience learns about your brand, products and services and it’s one of your best opportunities to convert customers.

Although website copywriting is arguably one of the most important types of copywriting, other types of copywriting shouldn’t be ignored! Press releases, media kits, product descriptions, and more will all benefit from having effectively written copy, too.

Social media is another great opportunity to build your brand and grow your audience. But determining how to write copy that will create a solid following can be a challenge! Here are three highly effective methods that work best when completing social media copywriting.

#1) Realize that Each Social Media Channel is Different

To save time, it can be tempting to post the same copywriting to multiple social media platforms. And although it’s possible, it’s not really effective. Facebook, Twitter, Instagram and LinkedIn each have their own audience, peak time, style of writing and character limit. In order to get optimal results from your social media marketing, your copywriting needs to consider all of these factors.

When you use the same copy for more than one platform, it can produce incorrect formatting. For example, the number of characters allowed on Instagram is much less than the number allowed on Facebook. You can see how this can quickly lead to problems when the same copy’s used on both platforms!

#2) Build Your Brand Image

Consistency is key when it comes to building a recognizable brand. The voice that you use on your website’s copy should be extended on to your social media platforms, too.

Are you a trendy, fun company? Then use copy that’s light, engaging and interesting.

More of a B2B? Write copy that conveys a professional, business-like image.

Your business will have its own unique voice that resonates well with your target audience. Use copywriting that reflects this on social media as well.

#3) Be Attention-Grabbing

Think about when you scroll through your social media pages: Is it before bed? In a waiting room? While at your son’s soccer game?

Most social media users are scrolling at moments when they’re bored and are trying to fill time.

Keep that in mind when creating your social media posts. Create copy that’s going to grab the attention of social media users enough that they stop scrolling.

Then, think about what type of response you want to create from a social media post. Do you want to focus on increasing brand awareness? Funnel followers to purchase a product or to use one of your services? Attract new followers interested in your industry?

Your social media copywriting should have a goal in mind, while at the same time be interesting enough to pause and read.

The Bottom Line

From your small business’s website to your social media channels, the copywriting you use throughout your marketing matters.

It doesn’t have to be a challenge! As copywriters servicing Toronto, Hamilton, Burlington and the surrounding areas, we make it look easy. Contact us today to learn more about outsourcing your website, blog and other copywriting needs to us!

The Secrets Behind SEO Copywriting

Value of Copywriting

Although many of our clients have heard of the term “SEO copywriting”, most are still confused by the concept. Questions that we often get from small business owners include: what exactly does SEO mean? why should I pay attention to it? and how can it be incorporated into my company’s copywriting?

We always tell clients that if you want to get found on Google, you need to pay attention to your website’s SEO. Here’s how to incorporate it into your copywriting – and what will happen if you don’t.

What is SEO?

With over 1.8 billion websites on the Internet, small businesses need to do anything they can to stand out from their competition. That’s where search engine optimization (SEO) comes into play.

SEO is a method used to enhance your website’s content so that people can easily find your site using search engines.

When used effectively, SEO can help your website rank higher than other sites that target the same search terms.

How Do I Complete SEO Copywriting?   

When integrating SEO techniques into your copywriting, useful, engaging and valuable content is produced that targets a certain type of customer. The more people that read and share your content on social media platforms and their own blogs, the better your Google ranking will become.

The art of SEO constantly evolves since Google’s ranking algorithms frequently get updated. Besides having a fast download speed, there are six elements that are necessary for effective SEO copywriting:

#1) Captivating Headlines

In only a matter of seconds, your website’s visitors will decide to continue reading past your article’s headline or not. Make sure they do by coming up with an eye-catching, compelling headline that intrigues them to keep reading.

To further increase your website’s click-through rate, keep your headline to under 72 characters. This ensures the entire title will be visible in search engine results.

#2) A Purpose

At one point, crafting effective SEO copy was all about keyword placement. Although keywords can still play an important role in a website’s ranking, it’s more important to create copy that fulfills your audience’s needs.

People use search engines to find answers to their questions or problems. That’s why it’s important to take the time to research and write about topics that your audience wants to know.

Doing so will help search engines produce your website as the answer.

#3) Effective Keyword Research

Complete some keyword research to see what terms your audience is searching in search engines. Including these terms throughout your copywriting can help your SEO results – but do so carefully.

Going overboard and stuffing your copywriting with keywords can actually negatively impact your search result rankings.

#4) An Effective Meta Description

Google produces a list of websites with a short snippet that best matches a reader’s search results. These snippets, referred to as meta descriptions, compel a user to click through to your site or not.

A meta description is comprised of 150-160 characters including spaces or 113 for mobile. It includes a short description of what the page is about and a call to action so that readers are encouraged to visit.

Similar to title tags, if the meta description includes target keywords, they will be bolded in a user’s search query.

Although you may be tempted to duplicate meta descriptions to save time, avoid the temptation. Google will flag these and may use them to negatively impact your search rankings.

#5) Page Links

Google loves when a website includes page links to other information either on your own website or from another website. This shows that your content is valuable!

Try to include page links on your site that flow naturally within the content. If using an outside link, choose to have that website open up in a new window. That way, you don’t drive traffic away from your own website!

Attracting search engine traffic is something that can take a great deal of time and energy. With Google constantly changing the rules for how to effectively integrate SEO into your site, it’s sometimes easier to outsource this task to a professional.

As experts providing copywriting services in Toronto, we know how to write the best SEO copy. Let us do the same for your business!