Realizing your website needs a revamp is just the first step.
Whether updating an existing site or starting from scratch, one of the biggest decisions you’ll face is choosing the best website builder. The platform you select will shape not just how your site looks and functions today but also how well it can adapt to your future growth.
As a copywriter and marketer, I collaborate with my website design partner to help businesses of all sizes navigate this process. Some clients come to me with a preferred platform in mind, but most seek guidance in making the best choice. Time and time again, regardless of industry, business size, or long-term goals, my recommendation remains the same: WordPress.
Of course, plenty of other website builders are available—Wix, Squarespace, and GoDaddy, to name a few. While these platforms can be fantastic for beginners and small-scale projects, they often have limitations that become apparent as your business expands. Eventually, many website owners will need more flexibility, better customization, or advanced functionality—things WordPress offers from the start.
So why build on a platform you might outgrow when you can start with one designed to scale with you? Below, I’ll dive into the top four reasons WordPress is the best long-term choice for your website.
Read more: 4 Amazing Benefits of Using WordPress for Your WebsiteWhat Website Builder Is the Best?
WordPress’s popularity as the leading Content Management System (CMS) is backed by solid numbers—because, as we all know, the stats don’t lie.
- Almost 44 percent of all websites use WordPress, which amounts to 506.39 million sites globally.
- Users can access almost 13,000 free themes within WordPress, plus thousands of additional paid options.
- The WordPress Plugin Directory contains 59,000 free and paid plugins, allowing endless customization.
The Revolving Growth of WordPress
Initially favoured by bloggers, WordPress has become a go-to platform for businesses of all sizes and industries seeking a reliable and flexible website solution. Its widespread adoption is no coincidence—WordPress seamlessly powers everything from small business websites to large-scale, enterprise-level platforms with complex functionalities.
One of WordPress’s greatest strengths is its versatility. The tool provides the features and scalability to meet diverse website needs, whether you need a professional portfolio, a feature-rich e-commerce store, or a content-driven blog. Its extensive library of themes, plugins, and customization options empowers users to create unique, high-performing websites tailored to their goals.
WordPress.com vs WordPress.org
When discussing WordPress, it’s important to realize there are two options: WordPress.com and WordPress.org.
WordPress.org is free and offers external hosting, yet its offerings are minimal. You’re restricted from using a custom domain (URL), have limited disk space, and cannot install specific plugins. Additionally, a paid upgrade is necessary to remove WordPress branding. While this setup isn’t ideal for business owners, it can be suitable for a personal blog.
WordPress.com’s paid plan is the website platform I suggest for businesses of all sizes. Although this option comes with a monthly (or yearly) cost, it offers full theme support, strong SEO, powerful analytics, and branding freedom.
What Can WordPress Do? Its Most Popular Benefits
Either I could continue to tell you to choose WordPress for your new site or show you why it’s the best choice. The following section outlines some of the most popular reasons I recommend it to all my clients.
WordPress Is User-Friendly
There’s a common misconception about WordPress—that it’s too difficult to manage long-term. This can be a major concern for clients who don’t want to invest in a monthly maintenance package. After all, what’s the point of having a great new site if you’re too afraid to update it?
If you’re wondering, “Will I be able to manage WordPress on my own?” The answer is yes—and I have proof to back it up!
I know from experience that even someone with little to no website design background can use WordPress. Years ago, that was me when I built my very first site using the platform. At the time, I knew nothing about website design and development. Even so, I was able to create a WordPress site that started landing me clients, and I could manage it on an ongoing basis.
I share this to show you that managing your WordPress site after I’ve designed it for you is definitely doable—even if you have minimal experience with website management. I also offer a one-on-one tutorial where we can review (step-by-step) how to make the changes you’ll want to make. Clients use this opportunity to discover how to update content, add new blog posts, or change their portfolio page.
Honestly, even though I did it myself, I wouldn’t recommend someone with limited tech knowledge to design a WordPress site from scratch. But when a WordPress site is designed for you, and all you need to do is manage it moving forward? It’s something almost anyone can handle.
That’s because WordPress understands that not every business owner has a coding background. A built-in customizer lets you add widgets and easily add content and functionality.
The website process becomes even more straightforward with the built-in customizer or a plugin like Elementor. You can easily add content blocks, imagery, call to action buttons, and more to your site.
For more complicated tasks—like adding a new page, changing a theme, or importing a new font—I’m always available to help.
WordPress is also really well-known for its large community of users and developers. Through this community, you can discover the solution for an experience you’re dealing with.
Plenty of content and videos also outline how to manage various WordPress issues and utilize the platform to its maximum potential.
WordPress Has the Most Powerful Features
I mentioned earlier that many clients seek my services after realizing their current website platform cannot accommodate their business’s needs. And that’s a hard realization—especially if you recently invested all that time and money into building a site that no longer serves you.
With WordPress, limitations are never a worry. As your site traffic goes, WordPress can capably handle many visitors simultaneously.
And with WordPress’s intuitive dashboard, you can customize your backend view to highlight the most important details upon signing in. Whether you want to track daily site statistics, monitor new posts, review recent comments, or access other key insights, the dashboard allows you to tailor your experience for maximum efficiency.
Endless design options and flexible functionality deliver highly customizable sites, allowing you to adapt quickly to business changes and growth. Integrate a ready-made theme, then freely modify it—including branding colours, layouts, and pages—to make it uniquely yours.
If your site needs the ability to sell products or services and accept payments, its integration with WooCommerce, the most trusted e-commerce platform, is hard to beat. Since the core WooCommerce plugin is free, you can get started without extra charges.
WordPress also integrates flawlessly with Google Analytics (GA4), which provides insights into your site’s performance. Although there’s more than one way to get Google Analytics working on your site, one of the easiest methods is to use the MonsterInsights plugin. When you do, you can view GA4 reports directly in your site dashboard—saving you from logging into Google Analytics separately!
WordPress Offers Great SEO
Excellent search engine optimization (SEO) isn’t something you can achieve overnight—it’s a long-term commitment. But when you choose to work with WordPress, you’re already a step ahead.
WordPress has built-in essential SEO tools and completes regular updates for SEO improvements. In addition, WordPress simplifies traditional SEO practices by seamlessly integrating powerful SEO plugins, making optimizing your site for search engines easy. While writing fresh content, you can quickly improve on-page optimization efforts, like readability and keyword usage.
WordPress plugins, in addition to external plugins, help with SEO efforts. These plugins follow best coding practices, ensuring they’re optimized for performance and have minimal impact on site speed.
Mobile responsiveness—a key SEO factor—isn’t a concern with WordPress sites. With responsive theme designs and plugin availability, websites quickly load on any device.
WordPress Is Highly Secure and Stable
When selecting a website platform, security and stability are obvious worries. You need a web development tool open to constant improvement and dedicated to stability and dependable performance.
Since its debut in 2003, WordPress has regularly released new versions that promise to be better than the last. Three to four updates are released each year, highlighting the company’s dedication to progress.
WordPress is equally committed to security. The CMS continually strengthens its core platform to address vulnerabilities outlined in the Open Web Application Security Project (OWASP) ‘Top 10.’ The company’s dedicated security team continuously mitigates security risks and has a procedure for reporting any discovered vulnerabilities.
WordPress allows you to enhance your site’s security by installing dedicated security plugins. These plugins provide an extra defence against spam, malware, brute-force attacks, and other potential threats.
Overall, WordPress is a secure platform designed to keep your website and its users safe while browsing. By staying updated with the latest security patches, following best security practices, and utilizing the right tools, you can ensure visitors’ secure and reliable experience.
The Bottom Line: Choosing WordPress for Your New Website
Regarding website platforms, the options are vast, ranging from simple website builders to complex custom-coded solutions.
However, if you’re looking for a flexible and user-friendly platform that can scale alongside your business and adapt to your evolving needs, I recommend only one tool: WordPress.
WordPress is a top choice for businesses, bloggers, and e-commerce stores because of its ease of use, extensive customization options, and robust functionality. It provides the necessary tools and scalability to create and manage a high-performing site that perfectly aligns with your brand and objectives.
But if you’re still unsure whether WordPress is the right choice, consider this: More than 41 percent of all websites on the internet use WordPress. In other words, nearly half of the web—businesses, media outlets, Fortune 500 companies, and personal blogs—are leveraging this versatile platform’s power.
With a proven track record and a vast community of developers and users, WordPress remains the gold standard for website creation. For more information about designing an amazing website for your business, contact me today for a free consultation.