Blog

How to Start a Blog for Your Business

how to start a blog
Photo by Canva Studio on Pexels.com

Housework, exercise and meal prep: For many people, starting is often the most challenging part. Once the procrastination is over, the task typically becomes easier to accomplish.

The same goes for blog writing for your business. In the beginning, it may seem like a daunting mission. But once you make the effort to begin, blog writing isn’t all that bad.

Wondering how to start a blog for your business in the first place? The tips below can help!

Continue reading “How to Start a Blog for Your Business”

The Top 5 SEO Mistakes You Need to Avoid Doing

top SEO mistakes to avoid

Sure, it’s important to know what you should be focussing on in your SEO strategy, but what’s equally (or possibly even more) important is knowing what you should be avoiding. The world of SEO is tricky – even for us professionals. If you do something that makes Google unhappy, it can be really hard to prove your website worthy of importance again. The best way to stop that from happening in the first place? Avoid the following five SEO mistakes.

Continue reading “The Top 5 SEO Mistakes You Need to Avoid Doing”

What Is SEO and How Can It Help My Business?

what is SEO
Photo by Pixabay on Pexels.com

It can be hard enough keeping up with customer inquiries, payroll and tax filing – but knowing what to do when it comes to SEO? That’s a whole other challenge.

Search engine optimization – more commonly known as SEO – can be a confusing, frustrating and difficult marketing technique for many small business owners to master. And it’s no surprise why. Each year, Google is reported to change its search algorithm approximately 500-600 times, with some of them being major updates that affect SEO methods.

Unless you live, work and breathe SEO, it’s impossible to keep up with the SEO community. But what’s not impossible is having a solid understanding of its foundation. This post should help!

Continue reading “What Is SEO and How Can It Help My Business?”

3 of the Biggest Myths About Copywriting

copywriting myths

Being a freelance copywriter for over ten years, I’ve heard a lot about my trade.

Thankfully, the majority of people I encounter understand that like many other careers, copywriting requires a certain type of discipline, attention to detail and skill set unlike any other.

In this article, I’ll debunk three of the biggest myths about copywriting that are currently floating around.

Continue reading “3 of the Biggest Myths About Copywriting”

4 Easy-to-follow Proofreading Tips

SEO proofreading tips
Photo by bongkarn thanyakij on Pexels.com

Whether you’re writing a social media post, Google ad, e-newsletter, blog post or website content, you better make sure that it is error-free. If not, you risk being seen as a business that is unprofessional, sloppy or illegitimate. Your own products or service offerings may be questioned, with readers wondering if they may be of similar quality as your content.

But no need to worry! Publishing content void of grammar, punctuation and spelling errors is possible with the following SEO proofreading tips.

Continue reading “4 Easy-to-follow Proofreading Tips”

Why Blog Writing Is Important

blog writing can generate income for your business

After a while, coming up with fresh, new topics for your company’s blog can start to seem impossible.

You may start finding it difficult to generate content that will keep your reader engaged or begin to question what the purpose of blogging is. Maybe your blog posts start to get sporadic, too. Hey, blogging once in a while rather than on a regular basis is fine, right?

In short, no, it’s not. Here’s why high-quality, regular blog writing is important for your small business.

Continue reading “Why Blog Writing Is Important”

How to Write A Great Call to Action in a Blog

use a call to action to generate more business
Photo by Negative Space on Pexels.com

So after sitting down to finally write a blog post for your website, you’ve got it completed…or so you think. Before you hit that publish button, are you confident that your article includes everything that it should? A Call to Action, otherwise known as a CTA, is one of the most important aspects to include in your blog writing. If you’re wondering what that is and how to write an effective one, this article has got you covered!

Continue reading “How to Write A Great Call to Action in a Blog”

4 Tips to Follow After Hiring a Freelance Copywriter

Hiring a freelance copywriter
Photo by rawpixel.com on Pexels.com

Are you inexperienced at knowing the best way to get your message across to your audience? Do you simply lack the time to write your business’s content well? Are you unsure of where to start when it comes to hiring a freelance copywriter?

Making the choice to work with an experienced copywriter can provide you with huge benefits – as long as a great working relationship is established from the beginning. Here’s what to keep in mind after hiring a freelance copywriter. 

Continue reading “4 Tips to Follow After Hiring a Freelance Copywriter”

Why Should I Hire a Copywriter?

It’s on advertisements, websites, emails and posters.

It’s on the backs of products, on take-out containers and in magazines.

In short – it’s around you everywhere.

Copywriting, that is.

The act of copywriting, or writing words to inspire an audience to take a certain action, is anything but easy. Being a great copywriter requires a special skill set, years of experience and a commitment to remain up-to-date on the latest copywriting techniques.

Need more reasons why you should hire a copywriter? Ask yourself the following three questions.

Continue reading “Why Should I Hire a Copywriter?”

Where Should I Focus My Marketing Strategy?

your marketing strategy needs to be strategic
Photo by Pixabay on Pexels.com

After hearing what I do, it’s only a matter of time before a certain question gets asked by a small business owner.

“What should I be focusing on the most when it comes to my marketing?”

As much as I want to keep things simple, there really is no right answer to that question. A great marketing strategy entails many different elements, with the major ones being social media, SEO and websites. Advertising, a PR strategy and blogging are also crucial.

Like me, you probably have a limited budget to spend on marketing your business. As a result, you’re pressured to make decisions about where your money will be best spent.

Although each business is unique, there are more effective ways to spend your marketing budget than others. Here’s where I think you should focus your marketing strategy – and more importantly, why.

Continue reading “Where Should I Focus My Marketing Strategy?”