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Why Blog Writing Is Important

blog writing can generate income for your business

After a while, coming up with fresh, new topics for your company’s blog can start to seem impossible.

You may start finding it difficult to generate content that will keep your reader engaged or begin to question what the purpose of blogging is. Maybe your blog posts start to get sporadic, too. Hey, blogging once in a while rather than on a regular basis is fine, right?

In short, no, it’s not. Here’s why high-quality, regular blog writing is important for your small business.

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How to Write A Great Call to Action in a Blog

use a call to action to generate more business
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So after sitting down to finally write a blog post for your website, you’ve got it completed…or so you think. Before you hit that publish button, are you confident that your article includes everything that it should? A Call to Action, otherwise known as a CTA, is one of the most important aspects to include in your blog writing. If you’re wondering what that is and how to write an effective one, this article has got you covered!

The Reasons Behind Writing a Blog

Before we delve into what a CTA actually is, spend some time considering why you’re writing a blog in the first place.

Maybe you’re just being a good student and following the advice of a Toronto copywriting expert like us. Or maybe, it’s because you recognize for yourself the importance of publishing regular, interesting content to your website. You know that it helps build authority in your industry, encourages repeat visitors to your website and improves your website’s SEO, which leads to better rankings on search results pages. It’s a way to keep visitors informed about your product and service offerings and encourage them to reach out to you for more information.  

If you think we’ve forgotten one of the biggest overall reasons for staying active on your blog, don’t worry – we haven’t. (We just wanted to see if you were still paying attention!)

Overall, you’re hoping that staying active on your blog will produce more sales for you.

If it’s done right, there’s no doubt you will see results. A CTA plays a huge part in making that happen!

What is a CTA?

A CTA is used to accomplish a certain goal in advertising and promotion. Maybe you want more email subscribers, blog followers or (the grandest prize of all), website conversions. Without the proper CTA, none of these things can be accomplished.

CTAs in the Wild

If you’ve been reading our blog for a while, you may have already started noticing that our blog articles end in a similar manner.

For example, check out this snippet from our recent blog article:

Or what about this one:

No matter what blog post you read that we’ve published, you’ll realize that we always include a reason to get in touch with us. We show you what our services can do for your small business and provide an easy way to reach out to us for more information. Sometimes, we even include incentives that are time-sensitive, like a discount code or limited free consultation bookings (as viewed in the first example).

We use verbiage that makes our CTAs seem like they are the only logical thing to do. We take into consideration that you’ve spent the time reading until the end of our article – so you must have a slight interest in what we offer. We try to tap into that further by including messaging that encourages you to contact us.

How to Write a Great CTA

CTAs may seem easy to create – but trust us, they aren’t!

Using only a few words, you need to make your CTA compelling enough to click. Include a command verb at the start of the sentence or phrase to invoke the desired action. If you’re an e-commerce business, start your CTA with “buy,” “shop” or “purchase.” Trying to drive engagement on an e-book or white paper? Use “download” or “subscribe” as your action-invoking words. Looking for more people to contact you about your services? Use words like “find out” or “learn more.”

You want readers to take action now, so make your offer seem like it won’t last long.

Most important of all? Make it as clear and engaging as possible – you don’t want there to be any confusion from the reader about what you want them to do next.

a call to action is Useful in More Than Just Blogs

A CTA should be included in more than just your blog articles. Use them cleverly in social media posts, advertisements, e-newsletters and website pages to help close a deal.

If you’re starting to sweat about how to write great CTAs, relax and let us write them for you! For a limited time, we’re offering 50% off of some of our most popular blog packages using BLOG50. Contact us today to learn more!

4 Tips to Follow After Hiring a Freelance Copywriter

Hiring a freelance copywriter
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Are you inexperienced at knowing the best way to get your message across to your audience? Do you simply lack the time to write your business’s content well? Are you unsure of where to start when it comes to hiring a freelance copywriter?

Making the choice to work with an experienced copywriter can provide you with huge benefits – as long as a great working relationship is established from the beginning. Here’s what to keep in mind after hiring a freelance copywriter. 

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Why Should I Hire a Copywriter?

It’s on advertisements, websites, emails and posters.

It’s on the backs of products, on take-out containers and in magazines.

In short – it’s around you everywhere.

Copywriting, that is.

The act of copywriting, or writing words to inspire an audience to take a certain action, is anything but easy. Being a great copywriter requires a special skill set, years of experience and a commitment to remain up-to-date on the latest copywriting techniques.

Need more reasons why you should hire a copywriter? Ask yourself the following three questions.

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Where Should I Focus My Marketing Strategy?

your marketing strategy needs to be strategic
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After hearing what I do, it’s only a matter of time before a certain question gets asked by a small business owner.

“What should I be focusing on the most when it comes to my marketing?”

As much as I want to keep things simple, there really is no right answer to that question. A great marketing strategy entails many different elements, with the major ones being social media, SEO and websites. Advertising, a PR strategy and blogging are also crucial.

Like me, you probably have a limited budget to spend on marketing your business. As a result, you’re pressured to make decisions about where your money will be best spent.

Although each business is unique, there are more effective ways to spend your marketing budget than others. Here’s where I think you should focus your marketing strategy – and more importantly, why.

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How to Generate Blog Topic Ideas that are Amazing

how to generate blog topic ideas
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In the beginning, writing a blog seems like a great idea. You have so many topics you want to write about that your keyboard can hardly keep up!

But eventually, new topic ideas stop flowing in.

At that point, blog writing can quickly become time-consuming and difficult. Hours are being spent in front of a keyboard but hardly any work is being completed.

Eventually, you become frustrated and stop writing blog articles altogether (horrified gasp!).

Wondering why it became impossible to come up with new topics?

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The Best Tips on How to Avoid Burnout

how to avoid burnout
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When you’re a small business owner, burnout is something that you hope you never have to deal with. It’s a word that evokes fear since it implies you can no longer handle your business operations. That’s why it’s necessary that you take the proper steps on how to avoid burnout in the first place. Here’s how!

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Freelancer vs. Employee: Which is Better for My Business?

employee vs. freelancer
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You can’t delay it any longer – your business needs some extra support.

The decision to hire someone is only your first step. You now need to decide what’s best for your business – hiring a freelancer or an employee. In this article, I’ve outlined the main differences between the two to help you make the best decision for your small business.

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How to Improve Business Efficiency This Summer

how to improve business efficiency this summer
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Summertime is known for relaxing, taking vacations and spending quality time with family and friends. But as a business owner, it can be hard to take a break from your day-to-day operations to truly enjoy the season.

For me, seeking flexibility in my work schedule was a reason I left the traditional world of 9-5 careers. I wanted to be able to take a Friday afternoon off in the summer if I so desired – without having to get approval from a boss. Even so, the only way I can truly enjoy time off during the summer guilt-free is knowing that I’m up to date on my business tasks.

Curious how to improve business efficiency so that you can better enjoy the summer? Check out the following four tips I’m using in my business.

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