If you’ve been struggling with writing copy for quite some time, what if we told you there was an easier way? And that – even better, it didn’t involve any extra expense?
Sure, the most sure-fire way to get great copy is to hire a professional copywriter. But for business owners just starting out, doing so is often out of financial reach.
If you’re looking for a way to make copywriting a less dreaded task, then we’ve got you covered! Below, we’ve outlined the four most helpful copywriter tools to help you write better copy – starting today.
When done well, copywriting can bring a load of benefits to your business. It can help you attract and retain a loyal customer following, build your brand image, and earn a reputation as the go-to source for your product or service. But most important of all? Copywriting can persuade readers to take action, which increases the profitability of your business.
To get the maximum ROI for your copywriting investment, you need copy that converts. The following four copywriting tips outline how to make that happen.
So you’ve finally decided to hire a freelance SEO copywriter? Congratulations! You’re now on your way to improving your Google rankings, attracting more traffic to your website, increasing your sales – and so much more.
Maybe you hired your copywriter after hearing a fellow business owner rave about theirs, or perhaps you got fed up trying to create the copy for your business. Whatever’s your reason, know that hiring a copywriter can play a big part in the success of your business.
Together, let’s unravel what exactly a copywriter does and then discuss which tasks you should outsource to them right away.
Your website designer has put together a beautiful template for you but needs the content – or copy – to finish it up.
Not a big deal, right?
Until you realize the importance of your website content.
Sure, design is important – and you need one that incorporates a great user experience (UX). But the words on your website pages themselves? They’re what actually influence website traffic to convert into a sale.
After putting it off for some time – or forever! – you’ve finally started making search engine optimized (SEO) copywriting for your business a priority. That in itself is worth celebrating – but celebrating is the last thing you feel like doing. That’s because no matter what you do, you’re not getting the results you’d hoped for.
Maybe you were hoping for more subscribers to your blog subscription, or additional inquiries about your business, or an increase in website orders. But you’re not seeing any of these outcomes, and you’re starting to get discouraged.
Before you throw the towel in on SEO copywriting, let’s figure out what may be the reason for it – together. Below, we’ve tried to make copywriting as simple as possible by outlining the top three problems many business owners face, plus how to fix them easily.
But writing copy that has a chance at showing up on Google, engaging with a target audience, and converting into sales?
That kind of copy takes time. It takes practise. And it takes experience.
One or more of those three reasons is why many of our clients seek out our services. But as small business owners ourselves, we understand that not all businesses have the budget for copywriting – especially when they’re just starting out.
If you, too, are attempting to complete copywriting for your business, some tried and true methods can help you along the way. Below, we discuss four of our top tips for producing your best copywriting on your own.
Simply having a website is no longer an option for you to remain competitive – your website needs to stand out. But with the variety of website builders, templates, and features available, it can be challenging to know what will work best. Here are five easy-to-follow steps when designing a website for your small business that will create winning results.
Step #1: Choose the Right Website Building Platform
WordPress, Wix, Shopify, Squarespace, Weebly, and GoDaddy. When it comes to building a website, one of the first decisions you’ll have to make is choosing a website builder. And there are plenty of options out there – all with their own pros and cons.
Selecting the right website builder for your business comes down to evaluating your website goals. Are you looking for a quick, simple-to-use platform and don’t plan on growing your business? The drag and drop user interfaces on Squarespace or GoDaddy may be great options for you – but offer limited features.
Want something that offers extensive designs and customizations but requires a little more of a learning curve? WordPress (what we most often use – and for good reason) is your best bet.
Step #2: Invest in Great Copy
Sure, your website needs to be user-friendly and eye-catching, but what’s even more important?
The words found on the pages.
Having strong search engine optimized content helps your website rank on search engines and drives organic traffic to your site. Your content is what informs readers of your business’s offerings and helps convince them to contact you for more information, become a loyal brand follower, or – even better – purchase your product or service.
Poor copywriting does the opposite. It can quickly drive traffic away from your site (and to your competitors), lower your SEO rankings, and hurt your brand image.
When working with small business owners on limited budgets, we always suggest, at the minimum, investing in copywriting. The website design is easier to DIY than the content, which typically creates the conversion.
Step #3: Make It Stand Out
Your website needs to be aesthetically appealing, but also user-friendly. So when it comes to creating an eye-catching design, put yourself in the shoes of your customer.
With your traffic spending only 50 milliseconds to form a first impression of your business, no detail is too small to overlook. Does your website load correctly on mobile devices? Research shows that as of 2017, mobile has taken the lead as the global source of traffic. What about your layout – is it easy to navigate? Users want to find the information they need on your site quickly; otherwise, they may move on to your competitor’s website instead.
Security also needs to be paramount – and is especially important for businesses that are accepting payments online. Ensure your site has the Hypertext Transfer Protocol Secure (HTTPS) protocol. If it doesn’t, website traffic will receive a “Not Secure” warning and be given the option to proceed to your site. Most of the time, they won’t want to take that risk.
Other tips for creating an amazing website design include integrating a modern look, matching your branding to your site, and using professional photography rather than stock images.
Step #4: Integrate SEO Strategies
Whether you’re working on your website design or copy, search engine optimization (SEO) needs to be a priority. This is typically where things start to get more confusing.
SEO is what helps your website rank on Google and other search engines. Regularly, Google changes its search algorithm – or the process used for ranking websites. This means that completing SEO is never done; it requires constant work to have your website rank and continue to rank.
Both your website’s design and content play key roles in creating a solid SEO foundation. On-page SEO factors include title tags, headings, URL structure, page load speed, and internal linking. The copy on your site should integrate keywords that your target audience is searching on Google and include helpful, relevant, and valuable information.
To help improve your rankings, you should make changes or updates to your site’s design and content regularly. Doing so flags Google to come back to your site and re-evaluate your site’s position on Search Engine Results Pages (SERPs).
Step #5: Trust the Professionals
As a small business owner, you’re well known for your versatility – and it’s no surprise why. Daily, you constantly face new challenges such as managing a product shipment delay, proactively handling a customer service complaint, or dealing with a bylaw issue. For many of your challenges, you must figure out solutions on your own. But that’s not true when it comes to building your website.
If you find it difficult to create your own small business’s website, you can always hire an expert. Sometimes, the time to learn a new skill – especially one as extensive as website design and copywriting – is not available to you as an already busy business owner. And even if you do manage to find the time, the result will likely not be as effective when compared to a professional creating it for you. So why not save yourself time, stress, and disappointment by hiring a website expert from the start?
At Sarah McKenzie Copywriting and Web Design, we act as your one-stop-shop when designing a website for your small business. From completing the design or copywriting to launching an entirely new website, we’ve got your website needs covered.
Schedule a free consultation with us today to learn more about our services as Toronto copywriters and website designers.
Freelance copywriting: all business owners can benefit from using it, but many don’t even know it’s an option.
Known as the process of writing words that attract, engage, and convince a target audience to take action – professional copywriting is beneficial for all sizes and types of businesses. You can find copy almost everywhere: from social media posts to email marketing campaigns to websites. When done well, it can help you build brand recognition, grow social media followers and blog subscribers, and most importantly, increase sales.
Unless you’re a large business, you likely don’t require a full-time copywriter on staff. And that’s where a freelance copywriter comes in handy! From what freelance copywriting is to hiring the right freelance copywriter, this article discusses it all. Let’s dive in!
When’s the last time you picked up the phone to call a business?
If you’re like the majority of consumers, it’s been a while. With the increased use of smartphones and mobile shopping, buying online is a part of our day-to-day lives. More than half (55 percent) of all customer interactions usually start online, with over a quarter of them beginning on mobile devices. And during recent lockdowns from COVID-19, online shopping was the most convenient way – and in some cases, the only way – to purchase the things we need and want.
Instead of talking to salespeople or handling a physical product, you’re relying on what you read online. With eighty-one percent of shoppers conducting online research before making a purchase, websites play a vital part in the decision-making process.
But a website’s only effective when it has two things: a user-friendly design, and strong copywriting. With copywriting being our specialty, we would argue that the latter is the most important! You need words that have the power to communicate value and influence a buying decision. In short, you need to write words that sell.
Use the following five tips to create copywriting for websites that converts.