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Maybe it was because it was causing you unnecessary frustration, worry and stress.

Maybe it was because you found you didn’t have enough time to do it properly.

Or maybe it was because you weren’t getting the results you deserved.

In the end, it doesn’t really matter what propelled you to hire a copywriter. What is important is that you spend some time researching potential copywriters before you make a decision on who to hire.

Here are four red flags to look for when choosing a copywriter to work with.

Continue reading “4 Red Flags to Look for When Hiring a Copywriter” →

The call started out innocently enough: “Are you Sarah McKenzie, the copywriter?”

“Yes, how can I help you?” I responded.

“I own a dance studio and have questions about using copyrighted music in my classes. Do you know the legalities surrounding that?”

Seeing as this wasn’t the first time that my copywriting services have been confused with copyright services, I decided it was time to write a blog on the topic.

Although they’re both pronounced the same way, the meaning of each word is completely different. Here’s the main difference between copywriting and copyright – and how to know when to use each term correctly.

Continue reading “Copywriter vs. Copyright: What’s the Difference?” →

As entrepreneurs, the COVID-19 pandemic presents even more for us to worry about: What will this mean for our business’s financial future? How are we going to sustain ourselves during this crisis? Will we even have a business when this is all over?

Here are four tips to follow to make the most out of the unusual situation we currently find ourselves in.

Continue reading “4 Productivity Tips for Entrepreneurs During Difficult Times” →

Maybe you’re new to the world of marketing…or maybe it’s something that you have never entirely understood.

Whatever may be the reason, copywriting is a topic that confuses many small business owners. In a recent podcast, we were asked to explain what copywriting actually is – and why it’s crucial to a small business’ success.

Ready to learn for yourself why copywriting matters? Go pour yourself a coffee and click the button below to find out!