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4 Productivity Tips for Entrepreneurs During Difficult Times

entrepreneur tips
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As entrepreneurs, the COVID-19 pandemic presents even more for us to worry about: What will this mean for our business’s financial future? How are we going to sustain ourselves during this crisis? Will we even have a business when this is all over?

Here are four tips to follow to make the most out of the unusual situation we currently find ourselves in.

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4 Tips to Follow When Working with Freelancers

working with freelancers

Maybe you have an upcoming project that requires a specific skillset that your staff lacks.

Maybe you need to expand your staff but can’t afford another permanent employee.

Or maybe you simply want to see for yourself what all the buzz is about.

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What Does a Copywriter Do?

what does a copywriter do

“So, what exactly does a copywriter do?”

It’s normally only a matter of time after meeting someone new that I get asked to explain my career. I never take offence to the question; in fact, I inwardly applaud the speaker for asking something many others probably wonder but never ask aloud.

Here’s the scoop on what a copywriter does and why you should hire one for your small business.

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We Were On a Podcast!

Maybe you’re new to the world of marketing…or maybe it’s something that you have never entirely understood.

Whatever may be the reason, copywriting is a topic that confuses many small business owners. In a recent podcast, we were asked to explain what copywriting actually is – and why it’s crucial to a small business’ success.

Ready to learn for yourself why copywriting matters? Go pour yourself a coffee and click the button below to find out!

5 Quick Tips to Level Up Your Social Media

social media tips

Trying to figure out how and what to post on social media can be both time consuming and daunting – especially when platforms and algorithms keep changing. But if you want to remain competitive, social media needs to be an integral part of your marketing strategy.

We love all things social and want to see local businesses succeed. Follow these five tips to level up your social media game!

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The 5 Biggest Time Wasters for Small Business Owners

small business owner time management tips
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As a small business owner, you have a ton of tasks to accomplish daily. But how often do you get to the end of the day and question if you actually accomplished much of anything?

Sometimes, our days running a business are hectic by no fault of our own. But many other times, poor time management is often to blame.

Besides freeing up more time in your day, effective time management plays a big part in the amount of stress, anxiety and potential burnout that a small business owner faces. It can also greatly impact the success of the business itself.

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5 Copywriting Tips for Small Business Owners Who Hate Writing

copywriting tips to help with frustration

I don’t like accounting – or math in general.

But what I do love is something that many others despise: writing.

Luckily for me, this has enabled me to turn my passion and skillset into a career I enjoy.

At Sarah McKenzie Copywriting Services, we know that writing does not come naturally to all small business owners, yet many do not have the budget (yet) to outsource their writing. That’s why we’ve put together a list of our favourite copywriting tips. Soon enough, copywriting for your small business will become a little bit easier to do – even if you hate writing.

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4 Business Tips to Help You Work Smarter In 2020

Day in and day out, we strive to make our businesses bigger, better and more profitable. With the hopes that each new year will be more successful than the last, we treat each January as a fresh start.

With a new year just around the corner, you’re likely busy setting business goals. And if you’re like me, those plans need to incorporate some techniques on how to work smarter – not harder – in the new year.

Check out the following four business tips that I plan to implement into my own business during 2020. Maybe you will find them useful for your own strategizing, too!

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5 Ways to Get the Most Out of Your Content

content marketing strategy

From Tweets and Facebook notifications to emails, texts and more, our brains are constantly being bombarded by stimuli.

In fact, we’re constantly processing so much information that we have earned ourselves shorter attention spans than goldfish.

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Writing Action-Oriented Copy that Gets Clicks

writing action oriented copy gets results

I’ve always been a big believer of the saying, “If you’re going to do something, do it well.” Otherwise, what’s the point of doing it in the first place?

The same logic applies to writing website copy. When it comes to your small business’s site, action-oriented copy is the number one type of copy that will produce the best conversions.

Here’s everything you need to know about writing action-oriented copy so that you can start experiencing more sales today.

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