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5 Copywriting Tips for Small Business Owners Who Hate Writing

copywriting tips to help with frustration

I don’t like accounting – or math in general.

But what I do love is something that many others despise: writing.

Luckily for me, this has enabled me to turn my passion and skillset into a career I enjoy.

At Sarah McKenzie Copywriting Services, we know that writing does not come naturally to all small business owners, yet many do not have the budget (yet) to outsource their writing. That’s why we’ve put together a list of our favourite copywriting tips. Soon enough, copywriting for your small business will become a little bit easier to do – even if you hate writing.

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4 Business Tips to Help You Work Smarter In 2020

Day in and day out, we strive to make our businesses bigger, better and more profitable. With the hopes that each new year will be more successful than the last, we treat each January as a fresh start.

With a new year just around the corner, you’re likely busy setting business goals. And if you’re like me, those plans need to incorporate some techniques on how to work smarter – not harder – in the new year.

Check out the following four business tips that I plan to implement into my own business during 2020. Maybe you will find them useful for your own strategizing, too!

Focus On Your Strengths (and Outsource the Rest)

Like you, I always look for ways that I can cut business expenses.

But I also know where to draw the line.

Over the years, I’ve tried to complete tasks that are outside of my wheelhouse – tasks such as accounting, painting and landscaping. Usually, this would result in frustration and regret. Many times, I would end up having to outsource the task to a professional anyway (after I’ve already attempted it on my own and wasted my own time).  

It only took me doing it that way a few times before I finally learned that the saying “do what you can do best and outsource the rest” is actually true.

Luckily for me, I’ve been able to build an entire business off of a task that many other business owners dislike doing or lack the proper skill set to do well: copywriting. Time and again, I hear from our clients how time magically appears once they outsource their copywriting to us!

What tasks do you despise doing for your business? What project could be completed better if an expert was consulted?

Embrace Networking

Once you start viewing networking as a relationship-building opportunity instead of a sales pitch, it’s no longer a dreaded task.

I recently attended a low-key networking event with 20 other business professionals. The session started with short introductions and then moved into a discussion surrounding creativity in business. In no time at all, a variety of interesting opinions were offered about the subject. Along the way, we learned a little bit about everyone’s businesses. For example, I learned that the photographer present was having a difficult time hiring an assistant.

Networking is not always about trading services. Sometimes, it’s just nice to bounce ideas off of fellow entrepreneurs – people who can relate to what you’re going through.

From my experience, the best business contacts come from those that happen naturally. Although this was a super low-key marketing event (with no business card exchange), two of the attendees freely came up to me to ask for information about my Toronto copywriting services.

(And that haphazard comment from the photographer about needing an assistant? After the meeting, I provided her contact to a friend of mine – who ended up getting hired by her.)

The point is – as large as the small business world is, it’s also quite small. You never know when an opportunity may present itself to help another entrepreneur out or to develop a business relationship.

Get (and Stay) Organized

If you’re like me, I don’t function well in chaos.

If my desk is a mess or my inbox is out of hand, I’m not at my best. And if I’m not at my best, I’m not giving my clients my best.

And that’s a definite no-no.

If you’re not organized, it’s easy to forget to do certain tasks. That’s why you need to come up with a way to stay on top of things needing to be done.

Over the years, I’ve tried different project management software. In the end, I prefer staying organized using the old-fashioned way: handwritten to-do lists.

At the start of each week, I compile a list of “must complete” tasks and “nice to complete” tasks in a special notebook. I check in with my list on Wednesday and see if I’m on my way to achieving my goals. If I’m not (or if another more pressing project has arrived in the meanwhile), I make adjustments to my tasks.

For me, the satisfaction of crossing tasks off upon completion is enough incentive to continue working through my to-do list!

Don’t Burn Out – Take Care of Yourself

There are a ton of benefits to running your own business including personal fulfillment, independence and flexibility.

But there is one major disadvantage of being your own boss: the non-existent sick days.

Especially if you’re a solopreneur, you only make money if you’re working. So when you get sick, you have one of two options: shut down for the day and lose money (and risk disappointing customers and clients) or remain open for operation and act like nothing is wrong.

As a small business owner, neither option is favourable.

The best way to avoid having to make that decision in the first place? Do everything you can to not get sick. Eat healthy foods, get adequate sleep, exercise regularly and unplug at least once per week.

Sure, getting sick is sometimes out of your control. But oftentimes, it’s not.

Taking care of yourself should always be your number one priority. When you sacrifice your physical and mental health for your business, you will soon be on your way to burnout.

And that will definitely impact your New Year’s goals!

I’m curious – what do you plan on doing to set yourself up for success in 2020? Comment below!

5 Ways to Get the Most Out of Your Content

content marketing strategy

From Tweets and Facebook notifications to emails, texts and more, our brains are constantly being bombarded by stimuli.

In fact, we’re constantly processing so much information that we have earned ourselves shorter attention spans than goldfish.

Continue reading “5 Ways to Get the Most Out of Your Content”

Writing Action-Oriented Copy that Gets Clicks

writing action oriented copy gets results

I’ve always been a big believer of the saying, “If you’re going to do something, do it well.” Otherwise, what’s the point of doing it in the first place?

The same logic applies to writing website copy. When it comes to your small business’ site, action-oriented copy is the number one type of copy that will produce the best conversions.

Here’s everything you need to know about writing action-oriented copy so that you can start experiencing more sales today.

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4 Ways to Start Writing Great Headlines that Convert

how to write great headlines
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As the saying goes, “You shouldn’t judge a book by its cover.”

Even so, many people do. A book’s cover is what attracts potential readers and convinces them to learn more about its contents. In the end, it plays a huge role in whether a book sale is actually made or not.

Just like the cover design is crucial to a book, a headline is crucial to web copywriting. No matter what you write, your headline or title is what attracts the reader initially to your content and convinces him/her to keep reading.

Wondering how to better your chances of prospective customers reading your web copy? Here are four rules of thumb to keep in mind when writing great headlines that convert.

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Avoid these 5 Tips when Writing Website Copy

your website's copywriting shouldn't be boring
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Anyone can create a website, but not everyone can create a website that will generate results. Wondering what the key difference is between the two?

One word: copywriting.

The words you are putting on your website’s pages need to be engaging, convincing, interesting – and a whole lot more. Here’s what to avoid so that you create the best copy for your website.

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Blog Copywriting Tips: 5 Steps to Follow when Writing Effective Blogs

tips to follow for blog copywriting
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According to Forbes, having a blog on your website increases search engine traffic, humanizes your brand and increases leads.

But a blog will only achieve those results if it’s written properly! Here are five of the best blog copywriting tips we suggest you follow when writing your small business’ blog.

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The 3 Best Tips for Social Media Copywriting

social media icons

Your small business’ website copy is important – crucial even. It’s how your audience learns about your brand, products and services and it’s one of your best opportunities to convert customers.

Although website copywriting is arguably one of the most important types of copywriting, other types of copywriting shouldn’t be ignored! Press releases, media kits, product descriptions, and more will all benefit from having effectively written copy, too.

Social media is another great opportunity to build your brand and grow your audience. But determining how to write copy that will create a solid following can be a challenge! Here are three highly effective methods that work best when completing social media copywriting.

#1) Realize that Each Social Media Channel is Different

To save time, it can be tempting to post the same copywriting to multiple social media platforms. And although it’s possible, it’s not really effective. Facebook, Twitter, Instagram and LinkedIn each have their own audience, peak time, style of writing and character limit. In order to get optimal results from your social media marketing, your copywriting needs to consider all of these factors.

When you use the same copy for more than one platform, it can produce incorrect formatting. For example, the number of characters allowed on Instagram is much less than the number allowed on Facebook. You can see how this can quickly lead to problems when the same copy’s used on both platforms!

#2) Build Your Brand Image

Consistency is key when it comes to building a recognizable brand. The voice that you use on your website’s copy should be extended on to your social media platforms, too.

Are you a trendy, fun company? Then use copy that’s light, engaging and interesting.

More of a B2B? Write copy that conveys a professional, business-like image.

Your business will have its own unique voice that resonates well with your target audience. Use copywriting that reflects this on social media as well.

#3) Be Attention-Grabbing

Think about when you scroll through your social media pages: Is it before bed? In a waiting room? While at your son’s soccer game?

Most social media users are scrolling at moments when they’re bored and are trying to fill time.

Keep that in mind when creating your social media posts. Create copy that’s going to grab the attention of social media users enough that they stop scrolling.

Then, think about what type of response you want to create from a social media post. Do you want to focus on increasing brand awareness? Funnel followers to purchase a product or to use one of your services? Attract new followers interested in your industry?

Your social media copywriting should have a goal in mind, while at the same time be interesting enough to pause and read.

The Bottom Line

From your small business’ website to your social media channels, the copywriting you use throughout your marketing matters.

It doesn’t have to be a challenge! As copywriters servicing Toronto, Hamilton, Burlington and the surrounding areas, we make it look easy. Contact us today to learn more about outsourcing your website, blog and other copywriting needs to us!

Essential Website Copywriting Tips

how internet connects to mobile, desktop and ipads

Your website must be attractive enough to draw the reader in and be clean enough to facilitate easy navigation. But without effectively written copy, it won’t be accomplishing either.

Here are some tips to keep in mind when completing great copywriting for your small business’ website.

Keep Your Eye on the Prize

Remember your target audience while completing website copywriting. Think about the who, what, where, when, why and how when it comes to your product and service offerings. That way, web visitors can quickly determine whether your company can fulfill their needs or not.

At the same time, use a conversational, relatable tone throughout your writing. Too much industry jargon can quickly drive away a potential buyer. 

Keep It Simple

When you’re on a website, you want to find the information you need quickly and easily. So when you complete your website’s copy, make it easy to skim. Do so by incorporating some (or all!) of the following into your website’s copywriting:

  • Headings and subheadings
  • Bulleted and numbered lists
  • Text formatting (underline, bold, colour)
  • Images and white space

Keep it Relatable

Using clear, second-person narrative can make the reader feel like you are having a conversation directly with them. When addressing the reader, use “you” and when speaking about your business, use “our.” This creates more relatability between your reader and your business and shows that your company can answer your reader’s problem.

Keep it Interesting

You don’t like reading boring copy. I don’t like reading boring copy. Your web traffic won’t like reading boring copy.

Sure, there’s important information you need to discuss on your site – but it doesn’t need to be done in a stilted way. Try to keep your copy as interesting as possible. Some pages, like your About Us, can be even more informal depending on your business. Have some fun with your website’s copywriting!

Keep it Current

Is there anything more off-putting to you as a web visitor then when you contact a business about a listed product or service, only to find out it’s no longer offered?

Oh wait – there is: how about if you show up at a business during its advertised hours of operation, only to find out that it’s no longer open at that time?

Every so often, check your website’s information to ensure it’s still relevant and reflects the business that you are today.

Putting it All Together

Your website’s copywriting has a big job to do: it has to increase brand recognition and convert customers, but remain interesting to the reader, too. Choosing a web design template can be challenging enough for many small business owners – but writing effective website copy? That’s a whole other ballgame.

It’s not a challenge when you hire us to complete your website copywriting! Let our 10+ years of website copywriting experience work for you! Contact us today to learn more about the services we provide as Toronto copywriters.

Infographic: 17 Unknown Facts About Small Business Copywriting

It’s getting more and more difficult to be successful as a small business owner without effective web copywriting.

Think about it: the majority of consumers head to good old Google for information and answers. And if that consumer lands on your website and finds a lack of engaging, relevant copy, guess what they’re going to do next?

That’s right, they will choose another website – probably your direct competitors’!

All but ten percent of organizations are using copywriting in their marketing efforts. But not all copywriting is the same! Only quality, error-free, SEO-friendly copy gets people to hang around your site, build interest in your brand and eventually create more customer conversions.

Learn more about small business copywriting with these interesting facts!


As Toronto copywriters, we can get you results you deserve from your small business’ copywriting! Arrange a free consultation with us today.