Trying to figure out how and what to post on social media can be both time consuming and daunting – especially when platforms and algorithms keep changing. But if you want to remain competitive, social media needs to be an integral part of your marketing strategy.
We love all things social and want to see local businesses succeed. Follow these five tips to level up your social media game!
Continue reading “5 Quick Tips to Level Up Your Social Media”
As a small business owner, you have a ton of tasks to accomplish daily. But how often do you get to the end of the day and question if you actually accomplished much of anything?
Sometimes, our days running a business are hectic by no fault of our own. But many other times, poor time management is often to blame.
Besides freeing up more time in your day, effective time management plays a big part in the amount of stress, anxiety and potential burnout that a small business owner faces. It can also greatly impact the success of the business itself.
Continue reading “The 5 Biggest Time Wasters for Small Business Owners”
I don’t like accounting – or math in general.
But what I do love is something that many others despise: writing.
Luckily for me, this has enabled me to turn my passion and skillset into a career I enjoy.
At Sarah McKenzie Copywriting Services, we know that writing does not come naturally to all small business owners, yet many do not have the budget (yet) to outsource their writing. That’s why we’ve put together a list of our favourite copywriting tips. Soon enough, copywriting for your small business will become a little bit easier to do – even if you hate writing.
Continue reading “5 Copywriting Tips for Small Business Owners Who Hate Writing”
Day in and day out, we strive to make our businesses bigger, better and more profitable. With the hopes that each new year will be more successful than the last, we treat each January as a fresh start.
With a new year just around the corner, you’re likely busy setting business goals. And if you’re like me, those plans need to incorporate some techniques on how to work smarter – not harder – in the new year.
Check out the following four business tips that I plan to implement into my own business during 2020. Maybe you will find them useful for your own strategizing, too!
Continue reading “4 Business Tips to Help You Work Smarter In 2020”
From Tweets and Facebook notifications to emails, texts and more, our brains are constantly being bombarded by stimuli.
In fact, we’re constantly processing so much information that we have earned ourselves shorter attention spans than goldfish.
Continue reading “5 Ways to Get the Most Out of Your Content”
I’ve always been a big believer of the saying, “If you’re going to do something, do it well.” Otherwise, what’s the point of doing it in the first place?
The same logic applies to writing website copy. When it comes to your small business’s site, action-oriented copy is the number one type of copy that will produce the best conversions.
Here’s everything you need to know about writing action-oriented copy so that you can start experiencing more sales today.
Continue reading “Writing Action-Oriented Copy that Gets Clicks”
As the saying goes, “You shouldn’t judge a book by its cover.”
Even so, many people do. A book’s cover is what attracts potential readers and convinces them to learn more about its contents. In the end, it plays a huge role in whether a book sale is actually made or not.
Just like the cover design is crucial to a book, a headline is crucial to web copywriting. No matter what you write, your headline or title is what attracts the reader initially to your content and convinces him/her to keep reading.
Wondering how to better your chances of prospective customers reading your web copy? Here are four rules of thumb to keep in mind when writing great headlines that convert.
Continue reading “4 Ways to Start Writing Great Headlines that Convert”
Anyone can create a website, but not everyone can create a website that will generate results. Wondering what the key difference is between the two?
One word: copywriting.
The words you are putting on your website’s pages need to be engaging, convincing, interesting – and a whole lot more. Here’s what to avoid so that you create the best copy for your website.
Continue reading “Avoid these 5 Tips when Writing Website Copy”
According to Forbes, having a blog on your website increases search engine traffic, humanizes your brand and increases leads.
But a blog will only achieve those results if it’s written properly! Here are five of the best blog copywriting tips we suggest you follow when writing your small business’s blog.
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Your small business’s website copy is important – crucial even. It’s how your audience learns about your brand, products and services and it’s one of your best opportunities to convert customers.
Although website copywriting is arguably one of the most important types of copywriting, other types of copywriting shouldn’t be ignored! Press releases, media kits, product descriptions, and more will all benefit from having effectively written copy, too.
Social media is another great opportunity to build your brand and grow your audience. But determining how to write copy that will create a solid following can be a challenge! Here are three highly effective methods that work best when completing social media copywriting.
To save time, it can be tempting to post the same copywriting to multiple social media platforms. And although it’s possible, it’s not really effective. Facebook, Twitter, Instagram and LinkedIn each have their own audience, peak time, style of writing and character limit. In order to get optimal results from your social media marketing, your copywriting needs to consider all of these factors.
When you use the same copy for more than one platform, it can produce incorrect formatting. For example, the number of characters allowed on Instagram is much less than the number allowed on Facebook. You can see how this can quickly lead to problems when the same copy’s used on both platforms!
Consistency is key when it comes to building a recognizable brand. The voice that you use on your website’s copy should be extended on to your social media platforms, too.
Are you a trendy, fun company? Then use copy that’s light, engaging and interesting.
More of a B2B? Write copy that conveys a professional, business-like image.
Your business will have its own unique voice that resonates well with your target audience. Use copywriting that reflects this on social media as well.
Think about when you scroll through your social media pages: Is it before bed? In a waiting room? While at your son’s soccer game?
Most social media users are scrolling at moments when they’re bored and are trying to fill time.
Keep that in mind when creating your social media posts. Create copy that’s going to grab the attention of social media users enough that they stop scrolling.
Then, think about what type of response you want to create from a social media post. Do you want to focus on increasing brand awareness? Funnel followers to purchase a product or to use one of your services? Attract new followers interested in your industry?
Your social media copywriting should have a goal in mind, while at the same time be interesting enough to pause and read.
From your small business’s website to your social media channels, the copywriting you use throughout your marketing matters.
It doesn’t have to be a challenge! As copywriters servicing Toronto, Hamilton, Burlington and the surrounding areas, we make it look easy. Contact us today to learn more about outsourcing your website, blog and other copywriting needs to us!
