When you’re a small business owner, burnout is something that you hope you never have to deal with. It’s a word that evokes fear since it implies you can no longer handle your business operations. That’s why it’s necessary that you take the proper steps on how to avoid burnout in the first place. Here’s how!Continue reading “The Best Tips on How to Avoid Burnout”
You can’t delay it any longer – your business needs some extra support.
The decision to hire someone is only your first step. You now need to decide what’s best for your business – hiring a freelancer or an employee. In this article, I’ve outlined the main differences between the two to help you make the best decision for your small business.Continue reading “Freelancer vs. Employee: Which is Better for My Business?”
Summertime is known for relaxing, taking vacations and spending quality time with family and friends. But as a business owner, it can be hard to take a break from your day-to-day operations to truly enjoy the season.
For me, seeking flexibility in my work schedule was a reason I left the traditional world of 9-5 careers. I wanted to be able to take a Friday afternoon off in the summer if I so desired – without having to get approval from a boss. Even so, the only way I can truly enjoy time off during the summer guilt-free is knowing that I’m up to date on my business tasks.
Curious how to improve business efficiency so that you can better enjoy the summer? Check out the following four tips I’m using in my business.Continue reading “How to Improve Business Efficiency This Summer”
Use my following four tips for creating effective copy or content writing for your business.Continue reading “Need Tips on Copywriting? Here Are My Top 4”
Maybe it was because it was causing you unnecessary frustration, worry and stress.
Maybe it was because you found you didn’t have enough time to do it properly.
Or maybe it was because you weren’t getting the results you deserved.
In the end, it doesn’t really matter what propelled you to hire a copywriter. What is important is that you spend some time researching potential copywriters before you make a decision on who to hire.
Here are four red flags to look for when choosing a copywriter to work with.Continue reading “4 Red Flags to Look for When Hiring a Copywriter”
The call started out innocently enough: “Are you Sarah McKenzie, the copywriter?”
“Yes, how can I help you?” I responded.
“I own a dance studio and have questions about using copyrighted music in my classes. Do you know the legalities surrounding that?”
Seeing as this wasn’t the first time that my copywriting services have been confused with copyright services, I decided it was time to write a blog on the topic.
Although they’re both pronounced the same way, the meaning of each word is completely different. Here’s the main difference between copywriting and copyright – and how to know when to use each term correctly.Continue reading “Copywriter vs. Copyright: What’s the Difference?”
Working from home presents a ton of benefits including a short commute, comfortable work attire and lack of office distractions. But like most other things in life, with the good comes the bad – unless you know how to avoid them! Here are four of the biggest mistakes you can make when working remotely, like many of us are now doing during the COVID-19 pandemic.Continue reading “4 Mistakes to Avoid When Working from Home”
As entrepreneurs, the COVID-19 pandemic presents even more for us to worry about: What will this mean for our business’s financial future? How are we going to sustain ourselves during this crisis? Will we even have a business when this is all over?
Here are four tips to follow to make the most out of the unusual situation we currently find ourselves in.Continue reading “4 Productivity Tips for Entrepreneurs During Difficult Times”
Maybe you have an upcoming project that requires a specific skillset that your staff lacks.
Maybe you need to expand your staff but can’t afford another permanent employee.
Or maybe you simply want to see for yourself what all the buzz is about.Continue reading “4 Tips to Follow When Working with Freelancers”
“So, what exactly does a copywriter do?”
It’s normally only a matter of time after meeting someone new that I get asked to explain my career. I never take offence to the question; in fact, I inwardly applaud the speaker for asking something many others probably wonder but never ask aloud.
Here’s the scoop on what a copywriter does and why you should hire one for your small business.Continue reading “What Does a Copywriter Do?”