If you’ve been struggling with writing copy for quite some time, what if we told you there was an easier way? And that – even better, it didn’t involve any extra expense?
Sure, the most sure-fire way to get great copy is to hire a professional copywriter. But for business owners just starting out, doing so is often out of financial reach.
If you’re looking for a way to make copywriting a less dreaded task, then we’ve got you covered! Below, we’ve outlined the four most helpful copywriter tools to help you write better copy – starting today.
Remember that teacher back in elementary school who did their best trying to teach you all about proper English grammar? At the time, you may have thought it was unnecessary to learn about active and passive voice, punctuation, and tenses and verbs. But now that you’re trying to write your website, blog, and social media copy, you’re realizing – a little too late – that you should have maybe paid attention to those lessons.
When you make spelling, grammar, and punctuation errors in your copy, you’re placing your business’s reputation at risk. Potential customers may view your business as unprofessional and illegitimate, and your poorly written copy may even act as a red flag. That’s why we stress the importance of proper proofreading before publishing any content on your website or social channels.
Enter your saving grace: Grammarly. From grammar to spelling to tone, this writing assistance tool provides you with helpful suggestions to improve your writing. Experience immediate feedback from the tool everywhere you write content – including MS Word, Gmail, Google Docs, and social media. Grammarly makes correcting the grammar in your writing easy, and it makes your writing clear and concise, too.
Although the basic version of Grammarly is free, there is a premium version available. This is helpful if you want to get really serious about improving your writing. Costing approximately $30 per month, the paid version includes additional tools for style, tone, and clarity improvements. These include plagiarism detection, tone adjustments, word choice, and formality level.
By registering your email, you can even receive a free, personalized report each week that outlines your writing progress and highlights improvement areas.
When you’re writing for the web, you need to keep SEO at the forefront of everything you create.
Although we’ve discussed the importance of SEO before, we understand if you still find the topic confusing. Many SEO tools are available to help make this task easier, but we find a lot of them overwhelming. Before you go and try some of them out for yourself, why not try the one we prefer the most – UberSuggest?
Managed by Neil Patel – a leader in the SEO world – UberSuggest is a free SEO tool that generates keyword ideas for you and helps you stay competitive. It’s easy to use and provides you with enough information to create or improve your content marketing strategy without being overwhelming.
Researching your biggest competitors can offer you a ton of helpful info when it comes to SEO. The tool allows you to enter a domain and receive a traffic overview, including organic keywords, organic monthly traffic, domain authority, and backlinks. See which of your competitors’ pages are ranking the highest and what keywords they’re ranking for – then use these insights to increase your own rankings.
UberSuggest can also help you identify the right keywords to implement throughout your content. View potential keywords’ search volume, SEO and Search Engine Marketing (SEM) difficulty, and the Cost Per Click (CPC). The software offers related keyword suggestions, questions, prepositions, and comparisons to provide you with a broader range of keyword options. By examining each keyword’s Paid Difficulty (PD) and SEO Difficulty (SD), you’re able to figure out which keywords you have a chance at ranking with.
If you need help with content ideas (who doesn’t!?), the tool even displays page titles that people are currently looking at related to your keyword. This can help you come up with similar topics and make your posts as optimized as possible.
Besides its free version, UberSuggest also offers a paid version. This offers valuable tools, including the ability to complete more than three daily searches and site audits. These reports analyze your website’s performance and highlight any potential SEO errors – and fixes.
When it comes to personal cloud storage, there’s often a debate. Although many copywriters prefer GoogleDocs, we favour Microsoft OneDrive for its useability and seamlessness with MS products. Windows 10 has OneDrive deeply integrated into its operating system, and Mac or Windows 8 users can utilize OneDrive in a similar manner.
Offered by Microsoft, this service stores all files securely in one location. If you currently have a Microsoft 365 subscription, you’ll already have access to 1Tb of OneDrive storage space. A free OneDrive account has 5GB of space, with additional storage space available at costs as low as $5/month.
Signing in and out of the app from your computer, tablet, or phone is accessible using your Microsoft account credentials. Its impressive 250GB of maximum file space is five times the storage as iCloud. By turning on a specific feature, you can automatically keep files stored on your Desktop in the Documents folder and photos in your Pictures folder on your OneDrive.
Available in both a web and desktop version, OneDrive allows users to work effortlessly online and offline. As a busy business owner, the cloud storage’s mobile application can increase productivity – even when you’re away from the office.
Unlike Google Drive, sharing OneDrive files is easy whether your recipient has Gmail or not. For example, if you’re working on your website content and want a couple of your staff leaders to provide their feedback, send them a “Share” link using the OneDrive “Share” button. There are also more user permission options offered due to OneDrive’s SharePoint servers.
Time to proofread? An audio text reader will change your world! Speechify is an easy-to-use, intelligent text-to-speech audio-reader that can ready everything from PDFs to Gmail.
If you have a reading difficulty, dyslexia, ADHD, low vision, or a past concussion, Speechify eliminates barriers preventing you from reading. This tool’s also helpful when you’re exhausted, need to proof a long piece of content, or read articles during the research phase of writing.
When you’re editing on a screen, it can be easy to miss particular spelling or grammatical mistakes – even with the help of Grammarly. Speechify’s AI-powered listening assistant is nine times faster than the average reading speed, more accurate, and more flexible – and can drastically improve your work quality. As a bonus, your eyes get a break from looking at a screen.
With over 30 different voices and languages to choose from, finding a natural voice that’s easy to listen to won’t be a problem. Although it’s free to use for seven days, this educational app does come with a fee following the trial – but we think it’s worth the expense.
The Key Takeaway
There’s no getting around it: writing great copy does take time and effort. The good news? The four copywriter tools mentioned in this article will make the task a lot easier, while also helping you create even better content.