You think you have an amazing website, but don’t know why more people aren’t purchasing from you.
What if we told you – without even knowing you – that we likely know the reason why?
More often than not, business owners forget about the power of copywriting. After all, they’re just words on a page, right?
These powerful words can drive action from your target audience – the people you want to sell something to – and increase your business’s revenue. They can help build an email newsletter or blog subscriber list, grow a social media platform’s audience, or bring more traffic to a website.
But they can do even more than that, too. Below, we’ve summarized four of the biggest reasons why copywriting is important for your business.
It Helps Grow Your Brand
People don’t buy from a company. They buy from a brand.
Long gone are the days when advertising or media placement were the only ways to get attention for your brand. Now, with the help of the Internet, you have countless opportunities to facilitate brand awareness. From blog posts to marketing campaigns, you can connect with your customer base in ways that help build trust and understanding of your brand.
It’s copywriting that keeps your overall branding consistent. Using the same tone, point of view, and unique voice throughout your branding projects creates a recognizable brand image. This helps you stand out from your competition and be memorable to your target audience.
When done well, you can create a unique brand people want to purchase from, even love to purchase from! You can develop relationships with your loyal customers and awareness about your products and services with potential and new customers. This relationship-building tactic helps you better serve your customers’ needs – and provide value to them in some way.
It Helps Facilitate Informative Content
So much in life is uncontrollable – why let your copy be like that, too?
Copywriting helps you control the narrative about your brand. You’re able to explain how you’re better or different from your competitors, which can help convince your prospective customer to choose you.
It also helps you break down difficult-to-understand concepts into relatable information. By providing education about your industry, product, or service, your target audience becomes more knowledgeable – and customers who already understand the benefits are attracted to your brand. This, in turn, can lead to more demand for whatever you provide.
It Helps You Connect with Your Customers
You build industry authority and trustworthiness by demonstrating your knowledge and expertise through copywriting. The more your customer sees your brand, the more likely they’ll remember it when they need to purchase something similar.
You can also use the power of copy to connect and appeal to your audience emotionally. One of the biggest ways to do so is to show how your brand can help address one of their pain points. If you do a good enough job of it, your prospective customer may feel like your brand is the solution, leading to a conversion.
Figuring out the details about your target customer – by creating a buyer persona – is one of the best places to start when creating copy that connects. Learn about your customer’s languages and understand their goals and problems so that you can write in a way that appeals to them mentally and emotionally. Show them – through great copy – that you understand their problems and can help them with the solutions.
It Helps Drive Sales
One of the biggest reasons why copywriting is important for your business? It helps you convert prospective customers to become customers through persuasion. When you speak your customer’s languages, you can appeal to their emotions and document how your brand is something they can relate to.
Connecting emotionally to your customers is key. But first off, your copy needs to be read by those same customers. Using search engine optimization (SEO) techniques, your website or blog post has a better chance of showing up on Google search engine results pages (SERPs). The higher up your content is on these pages, the greater the chances are of being clicked on by Google users searching for your product or service.
Although writing stellar SEO copy requires expertise, there are some tips to keep in mind for beginners:
- Always do keyword research. It may take some time, but it helps you write trending content on Google. Why bother spending time writing stuff that nobody is actually looking for?
- Blog regularly. Publishing regular blog posts alerts Google to recrawl your site and update where your content falls on SERPs. Showing you’re up to date on industry trends and news helps build industry authority, too.
- Don’t forget the details. Besides the content itself, be sure to create effective headings, call to actions (CTAs), formatting, and back-end details such as meta descriptions and image alt tags.
Besides SEO copy (mainly website and blog content), there are other ways to convert customers from prospect to sale. Email campaigns, social media posts, and even short call-to-actions on websites can play a part in securing a sale…if it’s done right, that is 😉
Is copywriting worth it?
Copywriting may seem like something you can’t afford as a business owner, but it’s really something you can’t afford NOT to do. Without effectively written copy, it’s difficult to build industry authority, brand recognition, and SEO – all of which can affect the amount of profit your business generates.
How much does business copywriting cost?
Freelance copywriters charge either by the hour or by the project. Hourly rates can range from $50 CDN for a junior copywriter to upwards of $150 CDN for an experienced copywriter. Project rates can differ drastically, depending on the type of project, turnaround time, and niche. Check out our rates page to give you an idea of starting rates for an experienced copywriter.
How do you become a copywriter?
Most professional copywriters have some type of post-secondary education related to communications, journalism, or English. Because the world of copywriting changes quickly, numerous professional development courses are available to help you maintain the latest copywriting skills and knowledge.
Conclusion: Why Copywriting Is Important
We’re not going to sugar-coat it: Copywriting for businesses isn’t easy. But when the results start flooding in – namely, better brand recognition, customer relationships, and sales – you start to understand how the results do outweigh the effort.
Let’s chat if you want expert help with getting results from copywriting for your business!