5 Benefits of Hiring a Copywriter

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Sure, the overall look and functionality of your website are important…but that’s not what sets your site apart from your competitors’ site.

Your website’s copy is.

Having well-written, original, search-engine-optimized copy is what gets your site ranked higher by search engines, leading to more sales from customers.

Even if you know the importance of having great content, you may not have the time, experience and expertise to do it well. The solution? Hire a copywriter.

Below, we list the five most important benefits of hiring a copywriter for your website or blog.

#1) Creates More Time for What You Do Best

Although it may be hard to admit, you aren’t good at everything involved with running your business! “Hiring to your weaknesses” is a hiring strategy used that involves hiring (or outsourcing) people who have skills that you lack so that you can focus on what you do best.

Copywriting is a specialized skill that many small businesses don’t have the time, budget or marketing savvy to complete. That’s why we’re here to help!

#2) Get Noticed More by Google

Copywriting professionals know how to construct engaging, well-written content that is also high quality. Copy that is SEO-friendly gets your company noticed better by Google and is more likely to be found by potential customers.

And when statistics show that Google gets over 100 billion searches a month, you need expert help to get your company noticed!

#3) Regularly Updated Content is Published

For many companies, publishing regular blog posts or updating web copy is one of the first things to be pushed aside during busy periods.

Although it may not seem like that big of a deal, Google sees otherwise. Having outdated copy on your site hurts your search rankings since Google equates this with poor quality and credibility.

If you hire a copywriter who is used to time constraints, you can rest easy knowing that fresh content will continue to be produced – regardless of how busy your business is!

#4) More Money is Produced

Experienced copywriters know how to write engaging content with the end goal of improving your website’s conversion rate. When more website visitors are converted into customers, more sales are produced – and more money ends up in your pocket.

Save money by outsourcing your copywriting needs. Rather than hiring a full-time, in-house copywriter, use the services provided by an expert freelance copywriter whenever necessary.

#5) Higher Quality Content is Produced

You probably spent a lot of money when you originally created your business’ website. But if you don’t generate traffic to your website, it will be money wasted.

Skilled at improving your website’s conversion rate, quality copywriters create engaging content that supports your company’s products and services.

Plus, experienced copywriters like us can seamlessly include a call to action in our writing, encouraging site visitors to become a customer.

The Benefits Are Limitless!

Get better search rankings and see your customer base increase by hiring a copywriter! Contact us today to find out what we can do to help your business grow.

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