5 Qualities Found in a Great Copywriter


After reading our recent article, you may already be convinced that you need to hire a great copywriter. Or, perhaps you still need some further convincing.

But once you realize the benefits of hiring a great copywriter and commence your search for one, it can quickly become overwhelming! How do you know who to trust with writing on behalf of your business? What type of qualifications should a great copywriter possess? And how do you know that you’re getting a fair rate?

Before you start to sweat, check out the five key qualities that a great copywriter should possess in our list below.

#1) Strong Writing Skills

Don’t forget the number one reason why you’re hiring a copywriter to begin with: to utilize their great writing skills.

Hiring a copywriter who cannot string a proper sentence together will get you no further with your content marketing strategy. In fact, it may even hurt your business!

Do your research by checking out the potential copywriter’s website, blog, social media sites and even email structure. Ensure that they use proper punctuation and have an eye for detail. Don’t be afraid to ask for writing samples!

#2) Industry Experience

Like any professional in life, having experience pays off big time down the road.

Although priced higher, copywriters who have been writing for at least five years have the proper knowledge, skill set and frame of mind when it comes to knowing what forms great content.

Even better is when you find a copywriter who has experience in your specific industry. For example, if you’re considering a writer who has only ever wrote for the technology industry, will they be able to resonate with your audience in the healthcare industry?

If you know a copywriter you’d love to work with who doesn’t have specific experience in your industry, ask for a trial period. That way, you can quickly see whether the writer understands your industry well enough to write for you long term.

#3) A Stellar Reputation

Copywriting is a competitive field, so those who are still around after a number of years are doing something right!

When checking out potential copywriters, ask for testimonials or references from other clients they’ve worked with.

Learning firsthand from other clients of theirs can open up your eyes to the type of experience you, too, may have if you hire that specific writer.

#4) Be a Native Speaker

Copywriting pricing can vary greatly – but remember, you get what you pay for!

Many websites that offer discounted copywriting services use non-native speakers, which can create numerous difficulties. Besides language problems, these writers may not fully understand your specific industry’s nuances and pains.

A native speaking writer is your best bet for copywriting that will pay off. Although not necessary, finding a writer who is located in the same area as you – or at least country – can help with their connection to your audience, plus makes payment easier, too!

#5) Someone You Can Relate To

Choosing a freelance copywriter means working with someone you don’t actually see on a day-to-day basis. Even so, there will be numerous times the two of you need to communicate about upcoming content, whether it be through email or over the phone. You’ll want to choose someone who you can converse easily with throughout these conversations.

Someone who can write in your voice, and produce well-written copy that represents your company well is a key quality, too.

Putting it All Together

Choosing a great copywriter is no easy task. But by looking for one who has the five qualities above, you should be off to a great start!

At Sarah McKenzie Copywriting Services, we offer ten years of experience producing well-written, search-engine friendly copy for your specific audience. Contact us today to learn more about our services! 

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