It may be over two decades since Bill Gates coined the term “content is king”, but his predictions still ring true.
In his 1996 essay, Gates predicted that the content found on the internet is where the majority of money will be made.
Fast forward to today’s world filled with social networks, blog posts and websites, and it’s easy to see how 27 million pieces of content are shared every day (AOL/Nielsen, 2013).
Today, content marketing is more important than ever before. Below are five of the top reasons why.
#1) It Costs Less Than Traditional Marketing Methods
You might be surprised to learn that content marketing is not expensive!
Compared to traditional marketing methods, content marketing is often cheaper, since it’s effective, easy to implement and popular with consumers.
Besides creating three times more leads, it’s also 62% cheaper than outbound marketing (Content Marketing Institute, 2016).
#2) It Increases Web Traffic
If you want more traffic on your website – and eventually, more business profits – you need high quality, original, relevant content on your site. Effective blog writing is now the best way to increase website traffic!
As well as encouraging engagement from users, great content improves your rankings in search engine results pages.
#3) It Helps You Stay Competitively Advantageous
Almost every digital experience currently out there involves sharing content. In fact, almost 30 million pieces of content are shared daily.
Think of all the websites, social media platforms and blogs that you visit that encourage sharing and reposting their content. Don’t you want others to do the same for your own business’ content?
#4) It Doesn’t Get Ad-Blocked
Content writing provides the solution for getting around ad-blocking software that over 200 million people have installed worldwide.
And not only is well-written content resistant to ad-blocking software, but it is something that consumers actually want to read and engage with. Effective content writing helps to build a strong connection between a brand and its customers base.
#5) It Creates Higher Conversion Rates
When comparing companies that place focus on content writing to those that do not, those that do experience a customer conversion rate that’s almost six times higher!
Think about it: are you more likely to spend time visiting a website that features a regularly published, interesting blog page, or one that simply features a homepage and its services?
Knowing How to Implement Effective Copywriting
It can be difficult to know how to write the best blog or web copy for your business. But that’s why there are experts available!