8 Amazing (and Free!) Copywriter Tools You Need for Writing Stellar Content

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When you spend the amount of time you do writing content for your business, you want to make it as impressive as possible.

Thankfully, many copywriter tools are available to help you do just that. Depending on what you need, they can help inspire the direction of your writing or polish it off before publishing. Even better? The majority of these tools are readily available and FREE!

Below, we’ve compiled a list of the top eight tools we use almost daily at Sarah McKenzie Copywriting and Web Design. They help us write our best content and can help you do the same!


Keyword research is the backbone of every piece of content we create. So let’s start with one of the best SEO copywriting tools available: UberSuggest.

UberSuggest is a user-friendly SEO tool owned by Neil Patel, the “King of SEO.” From providing content and keyword ideas to completing rank tracking, backlink overviews, and site audits, this tool saves us from using multiple tools to do the same work.

What’s great is that it’s constantly innovating, too, with new features added regularly. For example, since Neil Patel recently acquired AnswerThePublic, UberSuggest can even visually showcase helpful phrases and questions people ask about your keyword.

There are countless other SEO tools out there, but in our opinion, UberSuggest is one of the easiest platforms to use for basic SEO research. Although we have the paid version, the free version will be enough to get you going when writing your SEO content.


BuzzSumo is another one of the best copywriting tools to use at the start of the copywriting process.

The website, which offers a free 30-day trial, helps you generate ideas for your content, write your best content, and monitor your performance. As the world’s largest bank of social engagement data, the site provides the inside scoop on your industry – what’s currently trending, what has the best engagement, and where the content gets the most traction.  

It’s also a great way to snoop on your competitors’ actions! By simply typing a domain into the search bar, you can instantly view the most popular content across the internet.

A Headline Analyzer

We’ve mentioned how important your headline is before – in fact, it’s more important than the content itself. Some of the best copywriters even suggest spending half of the entire time it takes you to write persuasive content on the headline! Why? Because it’s what hooks your audience to read your website page, blog article, social media post, or email newsletter and encourages them to move past it to the rest of your content. As a result, it needs to be top-notch!

But coming up with a captivating headline can sometimes be challenging – even for us professionals! With numerous amazing free headline analyzer tools on the market, choosing one favourite is hard – we like CoSchedule Headline Analyzer and MonsterInsights equally.

In seconds, learn how compelling your headline is, gauge the type of emotion it converts, and get feedback about its length. See an area for improvement? Use the helpful word banks to develop an even better headline.


If you’re creating a lot of social or blog content, you’ll need a solid partner for design work.

Canva is free software that allows you to create a variety of designs for presentations, social media, videos, print products, and websites. Its hundreds of readymade templates are intuitive and functional, helping those with even the most basic graphic design skills create amazing content.  

We’ve worked with both the free and paid versions of Canva and strongly suggest upgrading if you want access to a broader library of images, a content scheduler, and the ability to download in multiple formats.


If you can’t find what you need image-wise in Canva, Pixaby offers another great option. Its library of over 2.7 million free, high-quality stock images, videos, and music is easily sorted with the help of a search bar.

Sort the images displayed by photos, illustrations, vectors, videos, music, sound effects, and GIFs. Once you find an image that will be perfect to accompany your social media, blog post, or email marketing content, choose from various download sizes for an instant download.

The images are royalty-free stock and are simply stunning, with no attribution required! If you’re feeling generous, offer to donate to the artist using a secure link.


Writing the content itself is only half the battle; the real work comes in the editing stages.

During this process, you make your work as clear as possible and ensure it’s free of spelling, punctuation, and grammar errors. Doing so helps your content resonate with a broader audience and makes your brand look more professional.

But editing isn’t easy – and even the best editors can still use a little help. That’s where Grammarly comes in handy! This free, cloud-based online writing assistant evaluates your writing automatically for spelling, grammar, punctuation, clarity, engagement, and delivery mistakes. It allows you to customize your style, tone, and context-specific language and even has a built-in plagiarism detection tool. In short, Grammarly is a lifesaver and is a must before hitting that publish button!

Like UberSuggest, there’s a free and paid version of Grammarly available. We always suggest starting with the free version, getting comfortable with the tool, and upgrading when ready.

MS Spellchecker

Sometimes, you don’t need the fanciest tool for the job – sometimes, something that’s been around for years is still super helpful. That’s the case with MS Spellchecker, a spelling and grammar checker that either manually or automatically reviews your content for errors and areas of improvement.

It may be a tool as old as time in the digital world, but we’ve witnessed MS Spellchecker notice errors that Grammarly did not (and vice versa).

Regardless, we always suggest running your content through two different editing tools to ensure as many errors as possible are noticed and corrected.

Online Thesaurus

Like MS Spellchecker, Thesaurus.com may be a free copywriting tool you have used for years. And it’s no surprise why! This website helps you search for synonyms (a word with a similar meaning to another in the language) or antonyms (a word with the opposite meaning) of any word you need by simply typing the word your word or phrase into the search box.

Finding synonyms is especially helpful in the world of copywriting. Researching synonyms is an easy way to find a more engaging version of words to convey a desired concept. You can easily improve your headlines, product descriptions, staff bios, and more when used correctly.

Using antonyms is a great technique for situations when you want to create contrast in your copy. Doing so can help grab the attention of the reader and drive conversions.


You need somewhere safe to save your work without the aggravation of handling USB sticks and external hard drives. In our experience, you’re either team OneDrive or team GoogleDrive. Both offer similar storage capabilities, but we find OneDrive a bit easier to use.

Microsoft OneDrive securely stores your photos and files and allows you to access them from any device, anywhere. If you want to share your work with a team member, you can easily create a link allowing the recipient to view or edit your work.

And if you ever run over the 5 GB free plan, you can always buy more GB at a reasonable price.


No matter your industry, you can’t avoid writing copy. And the better the copy you write, the more likely it is to resonate with your audience and get you the desired results.

These eight tools for copywriters are only a sampling of what’s readily available (and free) for you to use. Start using them today to make the copywriting process a little bit less challenging!

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