When you hear the words keyword research, backlinking opportunities, meta descriptions and URL structures, do they sound like a foreign language?
As complicated as it may seem, search engine optimization (SEO) is what helps your blog receive the web traffic it deserves. Use our following SEO tips for writing a great blog post!
When you first start your company’s blog, you’re excited! It’s easy to come up with a topic to write about and finding an appropriate image to match the post isn’t a problem.
However, in only a matter of months– or maybe even weeks – you start to realize that blog writing is more difficult than you initially thought. Your well of topics has started to dry up and writing an article is taking you much longer than anticipated.
Sometimes, when the article finally gets completed, you aren’t even sure that anyone else will read it. Even so, you decide to publish it since you don’t want to start over.
Before you give up entirely on your blog writing endeavour, why not hit the refresh button? Use the following time management strategies when writing your company’s blog.
Housework, exercise and meal prep: For many people, starting is often the most challenging part. Once the procrastination is over, the task typically becomes easier to accomplish.
The same goes for blog writing for your business. In the beginning, it may seem like a daunting mission. But once you make the effort to begin, blog writing isn’t all that bad.
Wondering how to start a blog for your business in the first place? The tips below can help!
Sure, it’s important to know what you should be focussing on in your SEO strategy, but what’s equally (or possibly even more) important is knowing what you should be avoiding. The world of SEO is tricky – even for us professionals. If you do something that makes Google unhappy, it can be really hard to prove your website worthy of importance again. The best way to stop that from happening in the first place? Avoid the following five SEO mistakes.
Continue reading “The Top 5 SEO Mistakes You Need to Avoid Doing”
It can be hard enough keeping up with customer inquiries, payroll and tax filing – but knowing what to do when it comes to SEO? That’s a whole other challenge.
Search engine optimization – more commonly known as SEO – can be a confusing, frustrating and difficult marketing technique for many small business owners to master. And it’s no surprise why. Each year, Google is reported to change its search algorithm approximately 500-600 times, with some of them being major updates that affect SEO methods.
Unless you live, work and breathe SEO, it’s impossible to keep up with the SEO community. But what’s not impossible is having a solid understanding of its foundation. This post should help!
Being a freelance copywriter for over ten years, I’ve heard a lot about my trade.
Thankfully, the majority of people I encounter understand that like many other careers, copywriting requires a certain type of discipline, attention to detail and skill set unlike any other.
In this article, I’ll debunk three of the biggest myths about copywriting that are currently floating around.
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Whether you’re writing a social media post, Google ad, e-newsletter, blog post or website content, you better make sure that it is error-free. If not, you risk being seen as a business that is unprofessional, sloppy or illegitimate. Your own products or service offerings may be questioned, with readers wondering if they may be of similar quality as your content.
But no need to worry! Publishing content void of grammar, punctuation and spelling errors is possible with the following SEO proofreading tips.
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After a while, coming up with fresh, new topics for your company’s blog can start to seem impossible.
You may start finding it difficult to generate content that will keep your reader engaged or begin to question what the purpose of blogging is. Maybe your blog posts start to get sporadic, too. Hey, blogging once in a while rather than on a regular basis is fine, right?
In short, no, it’s not. Here’s why high-quality, regular blog writing is important for your small business.
Continue reading “Why Blog Writing Is Important”
So after sitting down to finally write a blog post for your website, you’ve got it completed…or so you think. Before you hit that publish button, are you confident that your article includes everything that it should? A Call to Action, otherwise known as a CTA, is one of the most important aspects to include in your blog writing. If you’re wondering what that is and how to write an effective one, this article has got you covered!
Continue reading “How to Write A Great Call to Action in a Blog”
Are you inexperienced at knowing the best way to get your message across to your audience? Do you simply lack the time to write your business’s content well? Are you unsure of where to start when it comes to hiring a freelance copywriter?
Making the choice to work with an experienced copywriter can provide you with huge benefits – as long as a great working relationship is established from the beginning. Here’s what to keep in mind after hiring a freelance copywriter.
Continue reading “4 Tips to Follow After Hiring a Freelance Copywriter”