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What Is SEO and How Can It Help My Business?

Posted on by Sarah McKenzie in Copywriting, SEO, SEO Blog Copywriting, SEO Web Copywriting, Small Business Owner Tips
what is SEO
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It can be hard enough keeping up with customer inquiries, payroll and tax filing – but knowing what to do when it comes to SEO? That’s a whole other challenge.

Search engine optimization – more commonly known as SEO – can be a confusing, frustrating and difficult marketing technique for many small business owners to master. And it’s no surprise why. Each year, Google is reported to change its search algorithm approximately 500-600 times, with some of them being major updates that affect SEO methods.

Unless you live, work and breathe SEO, it’s impossible to keep up with the SEO community. But what’s not impossible is having a solid understanding of its foundation. This post should help!

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3 of the Biggest Myths About Copywriting

Posted on by Sarah McKenzie in Copywriting, SEO Blog Copywriting, SEO Web Copywriting, Small Business Owner Tips, Social media copywriting
copywriting myths

Being a freelance copywriter for over ten years, I’ve heard a lot about my trade.

Thankfully, the majority of people I encounter understand that like many other careers, copywriting requires a certain type of discipline, attention to detail and skill set unlike any other.

In this article, I’ll debunk three of the biggest myths about copywriting that are currently floating around.

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4 Easy-to-follow Proofreading Tips

Posted on by Sarah McKenzie in Copywriting, SEO Blog Copywriting, SEO Web Copywriting, Small Business Owner Tips, Social media copywriting
SEO proofreading tips
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Whether you’re writing a social media post, Google ad, e-newsletter, blog post or website content, you better make sure that it is error-free. If not, you risk being seen as a business that is unprofessional, sloppy or illegitimate. Your own products or service offerings may be questioned, with readers wondering if they may be of similar quality as your content.

But no need to worry! Publishing content void of grammar, punctuation and spelling errors is possible with the following SEO proofreading tips.

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Why Blog Writing Is Important

Posted on by Sarah McKenzie in Copywriting, SEO Blog Copywriting, Small Business Owner Tips
blog writing can generate income for your business

After a while, coming up with fresh, new topics for your company’s blog can start to seem impossible.

You may start finding it difficult to generate content that will keep your reader engaged or begin to question what the purpose of blogging is. Maybe your blog posts start to get sporadic, too. Hey, blogging once in a while rather than on a regular basis is fine, right?

In short, no, it’s not. Here’s why high-quality, regular blog writing is important for your small business.

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How to Write A Great Call to Action in a Blog

Posted on by Sarah McKenzie in Copywriting, SEO Blog Copywriting, SEO Web Copywriting, Social media copywriting
use a call to action to generate more business
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So after sitting down to finally write a blog post for your website, you’ve got it completed…or so you think. Before you hit that publish button, are you confident that your article includes everything that it should? A Call to Action, otherwise known as a CTA, is one of the most important aspects to include in your blog writing. If you’re wondering what that is and how to write an effective one, this article has got you covered!

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4 Tips to Follow After Hiring a Freelance Copywriter

Posted on by Sarah McKenzie in Copywriting, SEO Blog Copywriting, SEO Web Copywriting, Small Business Owner Tips
Hiring a freelance copywriter
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Are you inexperienced at knowing the best way to get your message across to your audience? Do you simply lack the time to write your business’s content well? Are you unsure of where to start when it comes to hiring a freelance copywriter?

Making the choice to work with an experienced copywriter can provide you with huge benefits – as long as a great working relationship is established from the beginning. Here’s what to keep in mind after hiring a freelance copywriter. 

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Why Should I Hire a Copywriter?

Posted on by Sarah McKenzie in Copywriting, SEO Blog Copywriting, SEO Web Copywriting, Small Business Owner Tips, Social media copywriting

It’s on advertisements, websites, emails and posters.

It’s on the backs of products, on take-out containers and in magazines.

In short – it’s around you everywhere.

Copywriting, that is.

The act of copywriting, or writing words to inspire an audience to take a certain action, is anything but easy. Being a great copywriter requires a special skill set, years of experience and a commitment to remain up-to-date on the latest copywriting techniques.

Need more reasons why you should hire a copywriter? Ask yourself the following three questions.

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Where Should I Focus My Marketing Strategy?

Posted on by Sarah McKenzie in SEO Blog Copywriting, SEO Web Copywriting, Small Business Owner Tips, Social media copywriting
your marketing strategy needs to be strategic
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After hearing what I do, it’s only a matter of time before a certain question gets asked by a small business owner.

“What should I be focusing on the most when it comes to my marketing?”

As much as I want to keep things simple, there really is no right answer to that question. A great marketing strategy entails many different elements, with the major ones being social media, SEO and websites. Advertising, a PR strategy and blogging are also crucial.

Like me, you probably have a limited budget to spend on marketing your business. As a result, you’re pressured to make decisions about where your money will be best spent.

Although each business is unique, there are more effective ways to spend your marketing budget than others. Here’s where I think you should focus your marketing strategy – and more importantly, why.

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How to Generate Blog Topic Ideas that are Amazing

Posted on by Sarah McKenzie in Copywriting, SEO Blog Copywriting
how to generate blog topic ideas
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In the beginning, writing a blog seems like a great idea. You have so many topics you want to write about that your keyboard can hardly keep up!

But eventually, new topic ideas stop flowing in.

At that point, blog writing can quickly become time-consuming and difficult. Hours are being spent in front of a keyboard but hardly any work is being completed.

Eventually, you become frustrated and stop writing blog articles altogether (horrified gasp!).

Wondering why it became impossible to come up with new topics?

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The Best Tips on How to Avoid Burnout

Posted on by Sarah McKenzie in Small Business Owner Tips
how to avoid burnout
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When you’re a small business owner, burnout is something that you hope you never have to deal with. It’s a word that evokes fear since it implies you can no longer handle your business operations. That’s why it’s necessary that you take the proper steps on how to avoid burnout in the first place. Here’s how!

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