The call started out innocently enough: “Are you Sarah McKenzie, the copywriter?”
“Yes, how can I help you?” I responded.
“I own a dance studio and have questions about using copyrighted music in my classes. Do you know the legalities surrounding that?”
this wasn’t the first time that my copywriting
services have been confused with copyright
services, I decided it was
time to write a blog on the topic.
they’re both pronounced the same way, the meaning of each word is completely
different. Here’s the main difference between copywriting and copyright – and
how to know when to use each term correctly.
Working from home presents a ton of benefits including a short commute, comfortable work attire and lack of office distractions. But like most other things in life, with the good comes the bad – unless you know how to avoid them! Here are four of the biggest mistakes you can make when working remotely, like many of us are now doing during the COVID-19 pandemic.
As entrepreneurs, the COVID-19 pandemic presents even more for us to worry about: What will this mean for our business’s financial future? How are we going to sustain ourselves during this crisis? Will we even have a business when this is all over?
Here are four tips to follow to make the most out of the unusual situation we currently find ourselves in.
It’s normally only a matter of time after meeting someone new that I get asked to explain my career. I never take offence to the question; in fact, I inwardly applaud the speaker for asking something many others probably wonder but never ask aloud.
Here’s the scoop on what a copywriter does and why you should hire one for your small business.
Maybe you’re new to the world of marketing…or maybe it’s something that you have never entirely understood.
Whatever may be the reason, copywriting is a topic that confuses many small business owners. In a recent podcast, we were asked to explain what copywriting actually is – and why it’s crucial to a small business’ success.
Ready to learn for yourself why copywriting matters? Go pour yourself a coffee and click the button below to find out!
Trying to figure out how and what to post on social media
can be both time consuming and daunting – especially when platforms and
algorithms keep changing. But if you want to remain competitive, social media
needs to be an integral part of your marketing strategy.
We love all things social
and want to see local businesses succeed. Follow these five tips to level up
your social media game!
As a small
business owner, you have a ton of tasks to accomplish daily. But how often do
you get to the end of the day and question if you actually accomplished much of
Sometimes, our days running a business are hectic by no fault of our own. But many other times, poor time management is often to blame.
Besides freeing up more time in your day, effective time management plays a big part in the amount of stress, anxiety and potential burnout that a small business owner faces. It can also greatly impact the success of the business itself.
But what I do love is something
that many others despise: writing.
Luckily for me, this has enabled me
to turn my passion and skillset into a career I enjoy.
At Sarah McKenzie Copywriting Services, we know that writing does not come naturally to all small business owners, yet many do not have the budget (yet) to outsource their writing. That’s why we’ve put together a list of our favourite copywriting tips. Soon enough, copywriting for your small business will become a little bit easier to do – even if you hate writing.
Day in and
day out, we strive to make our businesses bigger, better and more profitable. With
the hopes that each new year will be more successful than the last, we treat
each January as a fresh start.
With a new
year just around the corner, you’re likely busy setting business goals. And if
you’re like me, those plans need to incorporate some techniques on how to work
smarter – not harder – in the new year.
Check out the following four business tips that I plan to implement into my own business during 2020. Maybe you will find them useful for your own strategizing, too!