It can be hard enough keeping up with customer inquiries, payroll and tax filing – but knowing what to do when it comes to SEO? That’s a whole other challenge.
Search engine optimization – more commonly known as SEO – can be a confusing, frustrating and difficult marketing technique for many small business owners to master. And it’s no surprise why. Each year, Google is reported to change its search algorithm approximately 500-600 times, with some of them being major updates that affect SEO methods.
Unless you live, work and breathe SEO, it’s impossible to keep up with the SEO community. But what’s not impossible is having a solid understanding of its foundation. This post should help!
Whether you’re writing a social media post, Google ad, e-newsletter, blog post or website content, you better make sure that it is error-free. If not, you risk being seen as a business that is unprofessional, sloppy or illegitimate. Your own products or service offerings may be questioned, with readers wondering if they may be of similar quality as your content.
But no need to worry! Publishing content void of grammar, punctuation and spelling errors is possible with the following SEO proofreading tips.
After a while, coming up with fresh, new topics for your
company’s blog can start to seem impossible.
You may start finding it difficult to generate content that
will keep your reader engaged or begin to question what the purpose of blogging
is. Maybe your blog posts start to get sporadic, too. Hey, blogging once in a
while rather than on a regular basis is fine, right?
In short, no, it’s not. Here’s why high-quality, regular blog writing is important for your small business.
So after sitting down to finally write
a blog post for your website, you’ve got it completed…or so you think. Before
you hit that publish button, are you confident that your article includes
everything that it should? A Call to Action, otherwise known as a CTA, is one
of the most important aspects
to include in your blog writing. If you’re wondering what that is and how
to write an effective one, this article has got you covered!
Are you inexperienced at knowing the best way to get your message across to your audience? Do you simply lack the time to write your business’s content well? Are you unsure of where to start when it comes to hiring a freelance copywriter?
choice to work with an experienced copywriter can provide you with huge
benefits – as long as a great working relationship is established from the
beginning. Here’s what to keep in mind after hiring a freelance
It’s on advertisements, websites, emails and posters.
It’s on the
backs of products, on take-out containers and in magazines.
In short – it’s around you everywhere.
The act of copywriting, or writing words to inspire an audience to take a certain action, is anything but easy. Being a great copywriter requires a special skill set, years of experience and a commitment to remain up-to-date on the latest copywriting techniques.
Need more reasons why you should hire a copywriter? Ask yourself the following three questions.
hearing what I do, it’s only a
matter of time before a certain question gets asked by a small business owner.
should I be focusing on the most when it comes to my marketing?”
As much as
I want to keep things simple, there really is no right answer to that question.
A great marketing strategy entails many different elements, with the major ones
being social media, SEO and websites.
Advertising, a PR strategy and blogging are also
Like me, you probably have a limited budget to spend on marketing your business. As a result, you’re pressured to make decisions about where your money will be best spent.
Although each business is unique, there are more effective ways to spend your marketing budget than others. Here’s where I think you should focus your marketing strategy – and more importantly, why.
When you’re a small business owner, burnout is something that you hope you never have to deal with. It’s a word that evokes fear since it implies you can no longer handle your business operations. That’s why it’s necessary that you take the proper steps on how to avoid burnout in the first place. Here’s how!