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Why Blog Writing Is Important

Posted on by Sarah McKenzie in Copywriting, SEO Blog Copywriting, Small Business Owner Tips
blog writing can generate income for your business

After a while, coming up with fresh, new topics for your company’s blog can start to seem impossible.

You may start finding it difficult to generate content that will keep your reader engaged or begin to question what the purpose of blogging is. Maybe your blog posts start to get sporadic, too. Hey, blogging once in a while rather than on a regular basis is fine, right?

In short, no, it’s not. Here’s why high-quality, regular blog writing is important for your small business.

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How to Write A Great Call to Action in a Blog

Posted on by Sarah McKenzie in Copywriting, SEO Blog Copywriting, SEO Web Copywriting, Social media copywriting
use a call to action to generate more business
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So after sitting down to finally write a blog post for your website, you’ve got it completed…or so you think. Before you hit that publish button, are you confident that your article includes everything that it should? A Call to Action, otherwise known as a CTA, is one of the most important aspects to include in your blog writing. If you’re wondering what that is and how to write an effective one, this article has got you covered!

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4 Tips to Follow After Hiring a Freelance Copywriter

Posted on by Sarah McKenzie in Copywriting, SEO Blog Copywriting, SEO Web Copywriting, Small Business Owner Tips
Hiring a freelance copywriter
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Are you inexperienced at knowing the best way to get your message across to your audience? Do you simply lack the time to write your business’s content well? Are you unsure of where to start when it comes to hiring a freelance copywriter?

Making the choice to work with an experienced copywriter can provide you with huge benefits – as long as a great working relationship is established from the beginning. Here’s what to keep in mind after hiring a freelance copywriter. 

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Why Should I Hire a Copywriter?

Posted on by Sarah McKenzie in Copywriting, SEO Blog Copywriting, SEO Web Copywriting, Small Business Owner Tips, Social media copywriting

It’s on advertisements, websites, emails and posters.

It’s on the backs of products, on take-out containers and in magazines.

In short – it’s around you everywhere.

Copywriting, that is.

The act of copywriting, or writing words to inspire an audience to take a certain action, is anything but easy. Being a great copywriter requires a special skill set, years of experience and a commitment to remain up-to-date on the latest copywriting techniques.

Need more reasons why you should hire a copywriter? Ask yourself the following three questions.

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Where Should I Focus My Marketing Strategy?

Posted on by Sarah McKenzie in SEO Blog Copywriting, SEO Web Copywriting, Small Business Owner Tips, Social media copywriting
your marketing strategy needs to be strategic
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After hearing what I do, it’s only a matter of time before a certain question gets asked by a small business owner.

“What should I be focusing on the most when it comes to my marketing?”

As much as I want to keep things simple, there really is no right answer to that question. A great marketing strategy entails many different elements, with the major ones being social media, SEO and websites. Advertising, a PR strategy and blogging are also crucial.

Like me, you probably have a limited budget to spend on marketing your business. As a result, you’re pressured to make decisions about where your money will be best spent.

Although each business is unique, there are more effective ways to spend your marketing budget than others. Here’s where I think you should focus your marketing strategy – and more importantly, why.

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How to Generate Blog Topic Ideas that are Amazing

Posted on by Sarah McKenzie in Copywriting, SEO Blog Copywriting
how to generate blog topic ideas
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In the beginning, writing a blog seems like a great idea. You have so many topics you want to write about that your keyboard can hardly keep up!

But eventually, new topic ideas stop flowing in.

At that point, blog writing can quickly become time-consuming and difficult. Hours are being spent in front of a keyboard but hardly any work is being completed.

Eventually, you become frustrated and stop writing blog articles altogether (horrified gasp!).

Wondering why it became impossible to come up with new topics?

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The Best Tips on How to Avoid Burnout

Posted on by Sarah McKenzie in Small Business Owner Tips
how to avoid burnout
Photo by Atul Choudhary on Pexels.com

When you’re a small business owner, burnout is something that you hope you never have to deal with. It’s a word that evokes fear since it implies you can no longer handle your business operations. That’s why it’s necessary that you take the proper steps on how to avoid burnout in the first place. Here’s how!

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Freelancer vs. Employee: Which is Better for My Business?

Posted on by Sarah McKenzie in Copywriting, SEO Blog Copywriting, SEO Web Copywriting, Small Business Owner Tips, Social media copywriting
employee vs. freelancer
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You can’t delay it any longer – your business needs some extra support.

The decision to hire someone is only your first step. You now need to decide what’s best for your business – hiring a freelancer or an employee. In this article, I’ve outlined the main differences between the two to help you make the best decision for your small business.

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How to Improve Business Efficiency This Summer

Posted on by Sarah McKenzie in Small Business Owner Tips
how to improve business efficiency this summer
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Summertime is known for relaxing, taking vacations and spending quality time with family and friends. But as a business owner, it can be hard to take a break from your day-to-day operations to truly enjoy the season.

For me, seeking flexibility in my work schedule was a reason I left the traditional world of 9-5 careers. I wanted to be able to take a Friday afternoon off in the summer if I so desired – without having to get approval from a boss. Even so, the only way I can truly enjoy time off during the summer guilt-free is knowing that I’m up to date on my business tasks.

Curious how to improve business efficiency so that you can better enjoy the summer? Check out the following four tips I’m using in my business.

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