Operating your business is only a small part of what you do each and every day.
Many other hours are spent completing human resources development, creating marketing tactics, organizing finances and much more.
With only 24 hours in a day, outsourcing some of your business needs is not only practical but in fact necessary to succeed. Outsourcing frees up more time for you to concentrate on what you do best – and keeps you focused on why you started your company in the first place.
Many business owners either don’t have the time or the necessary skill set to develop great content. When that’s the case, knowing how to hire a freelance writer is important! Here are three methods to use when outsourcing your business’ copywriting:
#1) Know What You Require Before Looking
Once you’ve decided to outsource some of your writing needs, determining what you will require from a copywriter is next.
Are you looking to increase the number of blog articles you publish each month?
Want to revamp your website content?
Looking to launch a monthly e-newsletter?
Help potential writers decide if they have the expertise and time to take you on as a client by determining your copywriting needs first.
#2) Ask for Recommendations from Other Business Owners
Finding a quality copywriter can sometimes be difficult.
Many freelancer marketplaces exist but finding a valuable writer on these platforms can be difficult. Although many people advertise themselves as writers, only a few have the skills and experience to create content successfully.
One of the best places to start on your quest to hire a great copywriter is to ask for recommendations. Hearing about experiences that other business owners have had with certain writers can help streamline your own outsourcing process.
Many writers can write effectively for a variety of industries so don’t be afraid to ask business owners outside of your own industry for recommendations.
#3) Request Writing Samples
Viewing previous work from a writer you’re considering can help you to evaluate their writing skills. Ask for links to published blog articles or web content that the writer has recently created.
Once you find a writer that you’re considering hiring, ask him/her to complete a single paid test article prior to signing a contract.
Doing so can help you determine their writing quality and whether their writing style will fit with your business’ needs.
Do What You Do Best and Outsource the Rest
Trying to complete all of your business tasks yourself can quickly lead to frustration, anxiety and burnout.
Outsourcing provides the opportunity to use an expert to complete your least favoured tasks – or tasks that do not compliment your skill set.