Attract Traffic. Get Leads.

A Freelance Website Content Writer Who Makes It Look Easy

The words on a website have power. The right ones entertain, inform, and educate – all while captivating an audience, boosting engagement, and increasing conversions.

You Need An
SEO Website Writer If...

Your current website isn’t generating the results you’d like

You don’t have the time, energy, or expertise to write your website copy

You want to save money and resources without forfeiting content quality

You want to focus on business objectives that align better with your skillset

You understand the value of having an outsider’s viewpoint regarding content marketing

A Website Content Writer For Your Marketing Agency

Your marketing agency needs a new freelance website content writer – but you want someone different. Someone who can interpret your brief and conduct the right research before crafting great content.

You’re tired of hand-holding, micromanaging, and false promises. You want an experienced freelancer who can hit the ground running, consistently meet (or preferably beat) a deadline, and deliver a polished piece of work.

That’s exactly what I do when I partner with marketing agencies like yours. Every SEO content piece I craft adheres to your clients’ branding guidelines, including preferences for Oxford commas and English variations (US, CDN, or UK). My SEO content captivates and engages a reader while selling your client’s products or services – without being too pushy.

Sure, it’s a delicate balance to uphold, but I have 15+ years of experience doing just that. Let me prove it to you!

A Website Content Writer For Your Brand

By now, you know how crucial the words are on your company’s website. They’re what get you to appear in search engine results pages and attract new traffic, then help convert that traffic into a lead. They distinguish between an ‘okay’ website and one that convinces readers to take action.

Your website is the hub of your organization’s marketing efforts – or at least it should be. It’s the number one place you’re sending prospective and current clients for information and what you actively promote on your social media platforms, Google ad campaigns, and in print publications. So having words that actually matter – ones that engage, captivate, and convince – isn’t just a luxury, it’s essential. Make them the best words possible!

The strategically constructed SEO website copy I write integrates keyword research and competitor analysis. And it doesn’t lose your brand’s personality. Let’s get started, shall we?

Why Choose My Website
Content Writing Services

Get more traffic, leads, and sales while building authority in your niche

Access a 15+ year track record of success with other clients just like you

Save time, money, and resources while focusing on other business objectives

Receive original content free from typos, spelling mistakes, and punctuation errors

Benefit from SEO expertise, including keyword and competitor research and its integration into your content

About Toronto Website Copywriter

Sarah McKenzie

Hi! Let’s get acquainted, shall we?

I’ll likely do a little happy dance when you choose me to write your website copy. After all, this is your brand’s reputation at stake – and I consider it an honour when you choose me to tell your story online.

But dancing aside, copywriting is a task I take very seriously. Your website content should be professional yet relatable, engaging and informative, and, most importantly, persuasive but not pushy. SEO copywriting can be challenging, but when it’s done right, it pays off immensely with more traffic, conversions, and sales.

Using my proven process, honed throughout the last 15 years, I know how to craft the best SEO website copy. At the same time, I’ll ensure it remains authentic to your brand and leaves your target audience ‘clicking’ for more.

The Ultimate Combination:

SEO Website Design And SEO Website Content

Take your website content one step further by pairing it with a polished SEO website design. Responsive, user-friendly, and aesthetically appealing, it’s the best way to drive SEO results.

My Proven Process For
SEO Website Content Copywriting

Trusting someone else to write website content for your brand can be daunting. Here’s what I do to make it easy.

Step 1

I Connect.

In a consult, I’ll learn about your website copywriting needs, expectations, and goals to determine if I’m the right fit.

Step 2

I Gather.

Once you decide to work with me, I’ll start collecting information about your company, competitors, and brand voice. We can gather this via online questionnaires or phone calls.

Step 3

I Research.

After collecting basic background information, I’ll dive into the heavy research – like keyword and competitor analysis. Without it, I’d only be guessing at what I think would work.

Step 4

I Write.

It’s then time to get my fingers on the keyboard! With the research at hand, I’ll put together a first draft of your SEO website content.

Step 5

I Edit.

Before you get to take a look at your copy, I’ll closely review it for spelling, punctuation, and grammatical errors. At least four times, in fact!

Step 6

I Revise.

Once you’ve had a chance to provide your feedback on the draft, I’ll start working on your second draft. Like before, I’ll review it numerous times again before sending it over.

Step 7

I Finalize.

I’ll incorporate any final feedback from the second draft into your final draft and close out the project. If you need help uploading your new copy to your site, I can handle that, too.

Experience And Success
You Can Count On

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FAQ

What is website copywriting?

Website copywriting involves crafting compelling words to convince a target audience to take action on a website. This can include signing up for an ebook, joining a newsletter subscription list, or purchasing a product or service.

What makes good website copywriting?

Good website copywriting powerfully addresses audience pain points and drives action. It should fulfill Google’s E-E-A-T framework (Experience, Expertise, Authoritativeness, and Trustworthiness), which Google uses to determine the quality and credibility of content.

How much does website copywriting cost?

The cost for website copywriting can vary, depending on the number of pages and content length required. For an average 500-word piece of SEO copy, pricing starts at $350CDN.

From My SEO Website Content Clients

Sarah did a wonderful, professional job on my website – I love it! She is exceptionally well-organized and a great communicator! I would highly recommend her services to anyone looking to create a website for their business.

We brought Sarah on board to help update our company website, and we couldn't be happier with the result. We are so grateful for her patience and professionalism throughout the process and can't recommend her enough! Sarah's pricing is beyond reasonable for her talent and efficiency. We really appreciate your work, Sarah. Can't wait for the next project!

Sarah wrote two client impact stories for our website relaunch. It was a pleasure working with her – she sent us a questionnaire to start, making it easy to gather the info she needed. She was always quick to respond, and the stories were well-written.

Sarah was a pleasure to work with for my web design and copywriting. She did an amazing job capturing the essence of my business while encompassing all the right keywords for a high SEO rank. The design was clean and modern. She was very professional and timely in communication and delivery! Truly a pleasure to work with, and I recommend her services to anyone looking to grow their web presence.

Sarah recently completed both web design and copywriting for my new website. She was timely, professional and answered all my questions. I needed her expertise with website design and her professional way of wording things. I have complete confidence in her abilities and love how my site looks. I think her writing sings!!

Let's Connect

Contact

Put an end to your blinking cursor! Share your copywriting challenges, and I'll provide the solutions you need.

Hamilton, Ontario, Canada (Supporting Clients Worldwide)

hello@sarahmckenzie.org

519-717-7700