Why Hiring a Canadian Copywriter Gives You an Edge

Typically, as a copywriter—or ghostwriter, as I’m also commonly called—I never get a byline. And that’s okay. It’s what I signed up for when I chose a career in communications over journalism. My job is to make your brand sound brilliant, not mine.

But every now and then, a client asks if I’d like my name attached to a piece. And in those moments, I always say yes.

One of those clients recently asked me to write a quirky little bio about myself. I happily obliged with this:

Sarah McKenzie is a Canadian copywriter and owner of Sarah McKenzie Copywriting & Web Design, where she focuses on growing businesses with words. A true Canuck, she loves her Timmie’s, anything maple-flavoured, and using the expression “eh.”

It made me laugh—but it also made me think.

Why do clients choose me, a Canadian copywriter, over the countless other copywriters available online today? Why hire a copywriter in Canada instead of outsourcing content halfway across the world?

So, for once, I’m stepping out from behind the curtain to answer that question directly.

If you’re considering hiring a Canadian copywriter—and wondering whether it really makes a difference—this article is for you.

TL; DR

What Is a Canadian Copywriter, Exactly?

A Canadian copywriter is a professional writer based in Canada who creates persuasive, SEO-optimized content tailored to certain audiences, language norms, and market expectations.

-Sarah McKenzie Copywriting & Web Design Services

Let’s start with the basics.

A Canadian copywriter does everything a great copywriter anywhere in the world does: writes content designed to inform, persuade, and drive action. That includes website copy, SEO blog content, landing pages, email campaigns, social media content, and long-form thought leadership.

The difference?

A Canadian copywriter is based in Canada—and that brings a whole world of practical, cultural, and strategic advantages, especially if your business operates in the Canadian market. Unlike offshore or generalized copywriting services, a Canadian copywriter understands how Canadian audiences search, read, and make buying decisions. But they can also write great content for other audiences, like American and European.

An experienced copywriter in Canada has an in-depth understanding of:


Those nuances may seem small, but in copywriting—and especially SEO—they make a measurable difference.

The Real Benefits of Hiring Me As Your Canadian Copywriter

There’s no shortage of places to find a copywriter today. You can browse Upwork, scroll LinkedIn, post on Indeed, or accept inbound pitches from freelancers all over the globe.

But when your audience is Canadian—or your brand needs to sound credible, local, and trustworthy—working with a Canadian copywriter gives you a strategic edge.

And here’s how I, as a Canadian copywriter, make that happen.

I Charge in Canadian Dollars (Yes, Really)

Let’s talk money—because it matters.

Despite working with clients across North America and beyond, I still charge in Canadian currency. Business coaches have told me more than once that I should switch to USD.

I haven’t. And I don’t plan to.

For my fellow Canadians, this means:


In short, you pay in the same dollars you earn in.

And if you’re an international client? You’re often getting an excellent deal—especially if you’re based in the U.S., where your dollar goes significantly further against ours.

Hiring a Canadian copywriter doesn’t just make sense strategically—it often makes sense financially, too.

I’m Genuinely Friendly (It’s Kind of Our Thing)

When you work with someone—whether it’s a coworker, a contractor, or a freelance copywriter—it helps if you actually like them.

Does friendliness automatically make someone better at their job? No.

But it does make collaboration smoother, feedback easier, and long-term partnerships far more enjoyable.

As a Canadian copywriter, I bring what we’re known for:


Yes, I probably apologize more than necessary. And yes, I’ll ask how you’re doing before jumping into deliverables—because I genuinely care.

Clients don’t just hire me for words. They stay because working together feels easy.

I Bring 15+ Years of Real-World Experience

Experience matters—especially in SEO-driven copywriting.

I’ve spent over 15 years writing professional communications across industries, platforms, and business models. That includes:

I’ve written for startups, national brands, B2B companies, healthcare organizations, retailers, and service providers.

I’m also fluent in multiple content styles, including:


Oxford commas? Em dashes? Industry-specific terminology? I’ll follow your brand guidelines precisely—even when it hurts my heart just a little 😉

When you hire a copywriter in Canada with deep experience, you’re not paying for guesses. You’re paying for judgment.

I Can Show You Real, Measurable Results

Great copy should do something.

I don’t just write content that sounds good—I write content that performs. Over the years, my work has helped clients achieve results like:


SEO, engagement, conversions, visibility—these aren’t abstract goals. They’re outcomes I plan for and measure. And that’s what hiring an experienced Canadian copywriter should get you.

I’m Flexible (Possibly Too Flexible)

This one might be the most Canadian trait of all.

I believe great work happens when partnerships adapt—not when they’re locked into rigid scopes that no longer make sense.

That’s why:


Even with project-based work, I’m happy to revisit timelines or refine scope mid-project when it makes sense.

Is this because I’m a bit of a pushover? Maybe.

Is it because I care deeply about helping businesses grow? Absolutely.

When you hire a Canadian copywriter like me, you’re getting a partner—not just a vendor.

How to Hire a Freelance Canadian Copywriter for Marketing

If you’re convinced that hiring a Canadian copywriter is the right move, here’s how to do it properly.

1. Research Canadian Copywriters Strategically

Start on reputable platforms like LinkedIn, where you can filter by location and find a copywriter in Canada with relevant experience.

2. Review Websites and Portfolios Carefully

Look beyond pretty words. Does their writing sound like your brand? Do they demonstrate strategic thinking? Are results clearly explained?

3. Interview Your Top Three Candidates

Ask each candidate the same core questions so you can compare answers objectively. This previous blog post even outlines five excellent questions to ask!

4. Arrange a Paid Test Project

A small paid test reveals far more than a portfolio ever will. Evaluate:

5. Sign a Contract with Confidence

Once you’ve found the right Canadian copywriter, formalize the relationship and move forward with clarity.

Rates for Experienced Canadian Copywriters Per Project

Copywriting rates in Canada vary widely—and for good reason.

When comparing options, focus on experience, industry knowledge, and results, not just price.

If you hire me as your Canadian copywriter:


All pricing is in Canadian dollars, so there are no surprises, conversions, or confusion.

Top Tools Canadian Copywriters Use for Content Creation

Professional copywriting isn’t just about writing—it’s about systems, research, and optimization.

Like many experienced Canadian copywriters, I rely on a well-tested stack of tools to ensure accuracy, efficiency, and performance. These include platforms for:


When creating client deliverables, I frequently work with tools like WordPress, Ubersuggest, and Grammarly, alongside analytics and research platforms that support SEO-driven decisions.

The tools support the strategy—but the strategy always comes first.

Where to Find Canadian Copywriters for Website Content

If you’re searching for a copywriter in Canada, the best places to look include:


And, of course, right here on sarahmckenzie.org, where you can explore my services, portfolio, and transparent pricing.

Conclusion: Why Hire Me as Your Canadian Copywriter?

Hiring a Canadian copywriter isn’t just about geography—it’s about alignment.

It’s about working with someone who understands your market, your audience, your language, and your business realities.

As a copywriter in Canada, I bring:


If you’re looking for a Canadian copywriter who combines strategy with personality, I’d love to talk.

Work With a Canadian Copywriter

FAQs About Hiring a Canadian Copywriter

What is a Canadian copywriter?

A Canadian copywriter is a professional writer based in Canada who creates persuasive, SEO-driven content tailored to specific audiences.

Why should I hire a Canadian copywriter?

Hiring a copywriter in Canada ensures cultural relevance, accurate language usage, local market understanding, and easier communication—especially if your audience is Canadian. Other benefits include:

How is a Canadian copywriter different from other copywriters?

A Canadian copywriter brings market-specific insight, regional language accuracy, and a deeper understanding of Canadian consumers—advantages that generic or offshore copywriters often lack. They can usually write content confidently for other countries as well.

How is Sarah McKenzie different from other copywriters?

I combine 15+ years of experience with measurable results, flexible engagement models, and a genuinely collaborative approach. I don’t just write copy—I help businesses grow with it.

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