Between juggling meetings, responding to emails, and overseeing multiple projects, your to-do list is likely out of control. The pressure to stay ahead of trends, manage your team effectively, and deliver high-quality results only adds to the overwhelm.
When you’re responsible for driving growth and ensuring the smooth operation of a business, time management becomes even more critical. Every task feels important, and deciding where to focus your energy can be a daily challenge. But how can you free up time in your day without compromising the quality of your results?
Finding ways to streamline processes, delegate responsibilities, and leverage technology can make all the difference in reclaiming your time and achieving your goals efficiently. One way to do that involves partnering with an experienced freelance copywriter.
Below, I outline the most popular reasons people use my freelance copywriting services. Take a look – you might just find that your challenges and goals align with theirs!
Read more: The Top 4 Reasons People Hire Me as Their Freelance CopywriterReason #1: They Have No Idea Where to Start
Countless times, clients have approached me with a specific marketing goal but no clear direction for achieving it.
While they know what they want to accomplish, they often struggle to translate their vision into actionable steps. These goals typically revolve around improving key aspects of their business, like:
Driving More Website Traffic
They want their website to attract a larger audience, but they’re unsure how to optimize their content, improve SEO, or create engaging material that resonates with their target audience.
Generating Higher-Quality Leads
It’s not just about attracting more people – it’s about reaching the right people. Clients often need help crafting messaging that speaks directly to their ideal customer, converting casual visitors into potential clients or buyers.
Creating a Better Online Presence
Many clients come to me because they know their online presence isn’t making the impact it should. Whether it’s outdated or sparse content or inconsistent messaging, they’re looking for a way to stand out from competitors while building trust with prospects.
My first task for many of these clients is to evaluate their current efforts and identify potential improvement areas. Nine times out of ten, the problem revolves around their current content – or lack thereof.
If that’s the case, I often have to provide education on the importance of quality, SEO copy, then develop a strategy to help them start ranking ASAP.
Reason #2: They Don’t Have the Time
A lack of time is the second biggest reason people seek my freelance copywriting services.
Unlike those unsure where to begin, these clients already understand and deeply appreciate the value of high-quality content in their marketing efforts. They recognize that great content is essential for building their brand, engaging their audience, and driving results. However, they simply don’t have the bandwidth to create it themselves.
Many of these clients’ schedules are already packed with high-priority responsibilities – managing teams, running their business, attending meetings, and overseeing strategies. Content creation, while vital, often gets pushed to the bottom of their to-do list. They lack the time or energy to sit down and craft well-written, impactful words.
These clients also know that effective content creation isn’t just about writing – it requires brainstorming ideas, researching topics, understanding SEO best practices, and ensuring the final product aligns with their brand’s voice and goals. This process takes focus and dedication, which can be hard to find when they’re pulled in a hundred different directions.
That’s where I step in. By partnering with me, these clients can offload their content creation needs to a specialist. They can focus on their core responsibilities, confident that their content will reflect the quality and professionalism their brand represents.
Reason #3: They’re Not Objective Enough
Another reason prospects come to me is that they realize they’re too close to their business to write about it effectively.
Typically, these clients have already spent time trying to tackle the copywriting themselves. After staring at a blank page or struggling through draft after draft, they realize they’re not objective enough to create the kind of content their audience truly needs.
And honestly, I completely understand. When you’re immersed in your business day in and day out, it’s easy to lose sight of how unfamiliar your industry’s jargon, processes, and intricacies might be to an outsider. You’re so well-versed in what you do that it’s natural to assume your audience has the same level of knowledge.
But that’s rarely the case. Without an objective perspective, it’s easy to create copy that confuses your readers, fails to connect with them, or worse – pushes them toward your competition.
That’s where I come in. As a freelance copywriter, I bring a fresh outsider’s perspective to your business. I’ll ask the right questions to understand what you do, what makes your business unique, and who your target audience is. I’ll use that insight to craft clear, engaging content that resonates with your audience and delivers your message effectively.
By working with someone who can bridge the gap between your expertise and your audience’s needs, you’ll have content that reflects the quality of your business. At the same time, it will drive the results you’re looking for.
Reason #4: They’re Not Getting Results
The final reason clients choose to work with me as their freelance copywriter is one I encounter often. Clients are putting in the effort, but they’re not seeing the results they expect.
These clients have invested significant time, energy, and resources into creating content, running marketing campaigns, and trying to connect with their audience.
However, despite their best efforts, the results don’t match the level of work they’re putting in. Whether it’s underperforming website traffic, low engagement on social media, or disappointing sales conversions, they feel frustrated and stuck, unsure of what’s going wrong.
In many cases, the issue isn’t a lack of effort – it’s a lack of strategy. Often, this includes content that:
- Misses the mark with messaging,
- Fails to speak directly to the target audience, or
- Doesn’t utilize SEO effectively.
When that happens, no matter how much effort someone puts in, they won’t generate the results they’re hoping for.
In these types of client relationships, I’ll help identify content gaps and refine messaging to drive meaningful results. By taking a strategic approach to writing, I ensure every piece of content resonates with their audience while aligning with their goals.
From crafting persuasive calls to action to optimizing content for search engines, I help clients turn their hard work into an actual, measurable payout. And I have the proof to back it up!
Conclusion: Start Working with a Freelance Copywriter
No matter why you contact me, hiring me as your freelance copywriter is a decision you’ll be glad you made. Whether you need help refining your content strategy, gaining a fresh perspective on your writing, or simply freeing up time to focus on other priorities, I can help.
Each client I work with has a unique reason for seeking my freelance copywriting services. Regardless of their motivation, they all end up with the same results: more time on their hands and high-quality content driving their marketing efforts.
FAQs
What is freelance copywriting?
Freelance copywriting involves writing content for individuals, businesses, and digital agencies on a project or retainer contract basis. It can include writing website copy, blog posts, social media content, email newsletters, and product descriptions. No matter the type of copy, the goal is always to engage, inform, or persuade a target audience.
What does a freelance copywriter do?
A freelance copywriter works closely with clients to understand their unique needs, goals, and target audience. Using those insights, they create compelling, high-quality content that drives results.
The collaborative process between a freelance copywriter and a client often begins with an in-depth consultation. During this time, the copywriter learns about the client’s brand, values, tone, and objectives, such as increasing website traffic, generating leads, or establishing a stronger online presence.
The freelance copywriter will then tailor a content strategy to achieve these goals.
How do I find a freelance copywriter in Canada?
You can find a freelance copywriter in Canada using various methods. Many of my clients have found me on LinkedIn, while others have asked fellow business owners for a referral.
There are also countless websites, like Upwork, where you can find copywriters in Canada.
How much does it cost to hire a copywriter?
The amount a copywriter charges depends on the scope of your project. During a consultation, the copywriter will ask questions to understand your copywriting needs and goals, and then provide an estimate for the work.
My website lists the starting prices for some of my copywriting services. For example, SEO website copywriting starts at $350CDN, whereas an average blog post costs around $600CDN.