Your small business’s website copy is important – crucial even. It’s how your audience learns about your brand, products and services and it’s one of your best opportunities to convert customers.
Although website copywriting is arguably one of the most important types of copywriting, other types of copywriting shouldn’t be ignored! Press releases, media kits, product descriptions, and more will all benefit from having effectively written copy, too.
Social media is another great opportunity to build your brand and grow your audience. But determining how to write copy that will create a solid following can be a challenge! Here are three highly effective methods that work best when completing social media copywriting.
#1) Realize that Each Social Media Channel is Different
To save time, it can be tempting to post the same copywriting to multiple social media platforms. And although it’s possible, it’s not really effective. Facebook, Twitter, Instagram and LinkedIn each have their own audience, peak time, style of writing and character limit. In order to get optimal results from your social media marketing, your copywriting needs to consider all of these factors.
When you use the same copy for more than one platform, it can produce incorrect formatting. For example, the number of characters allowed on Instagram is much less than the number allowed on Facebook. You can see how this can quickly lead to problems when the same copy’s used on both platforms!
#2) Build Your Brand Image
Consistency is key when it comes to building a recognizable brand. The voice that you use on your website’s copy should be extended on to your social media platforms, too.
Are you a trendy, fun company? Then use copy that’s light, engaging and interesting.
More of a B2B? Write copy that conveys a professional, business-like image.
Your business will have its own unique voice that resonates well with your target audience. Use copywriting that reflects this on social media as well.
#3) Be Attention-Grabbing
Think about when you scroll through your social media pages: Is it before bed? In a waiting room? While at your son’s soccer game?
Most social media users are scrolling at moments when they’re bored and are trying to fill time.
Keep that in mind when creating your social media posts. Create copy that’s going to grab the attention of social media users enough that they stop scrolling.
Then, think about what type of response you want to create from a social media post. Do you want to focus on increasing brand awareness? Funnel followers to purchase a product or to use one of your services? Attract new followers interested in your industry?
Your social media copywriting should have a goal in mind, while at the same time be interesting enough to pause and read.
The Bottom Line
From your small business’s website to your social media channels, the copywriting you use throughout your marketing matters.
It doesn’t have to be a challenge! As copywriters servicing Toronto, Hamilton, Burlington and the surrounding areas, we make it look easy. Contact us today to learn more about outsourcing your website, blog and other copywriting needs to us!