“So, what exactly does a copywriter do?”
It’s normally only a matter of time after meeting someone new that I get asked to explain my career. I never take offence to the question; in fact, I inwardly applaud the speaker for asking something many others probably wonder but never ask aloud.
Here’s the scoop on what a copywriter does and why you should hire one for your small business.
What is Copywriting?
Wondering how to convince a target audience to purchase your product or service?
Effective copywriting is the answer.
Copy, produced through the act of copywriting, is written content that increases brand awareness and influences a group of people to take a certain action. You see it everywhere: in cleverly crafted social media posts, on websites and in magazine articles.
What Does a Copywriter Do?
Although copywriters can be hired to write a range of materials, the end goal of their writing is always the same: to provide a business owner with more leads.
In order to get those results, a copywriter must have a good understanding of your business and its products and services. This knowledge is used throughout their writing to create engaging content that will ultimately lead to some form of customer conversion.
Why Do I Need a Copywriter?
By now, hopefully you have a website (and if you don’t, we can help).
But so does your neighbouring business – and the one across the street – and the one across town. The point is, just having a website is not enough these days.
Instead, you need a website that will show up on Google, attract web visitors and convert traffic into leads.
To do all of that effectively, you need someone who can write well.
You need someone who is familiar with your industry and your customer’s pain points and be able to draw on them throughout your content.
And yes, you need someone who is fully versed on proper spelling, punctuation and grammar, too.
An experienced copywriter can do all of that – and more. Regardless of the type of copy you need created, a good copywriter will be able to apply their skillset, knowledge and experience to get you the customer conversions your small business deserves.
How to Choose the Right Copywriter for Your Needs
Although most copywriters focus on a particular niche (ie. web copywriting like we do), they often write many other types of copy, too. For example, we often get asked to write product descriptions, infographics, staff biographies, magazine articles and e-newsletters. Drawing on our background in public relations, we can also competently complete press releases, speeches and media packages.
We’ve spoken before about how to choose a copywriter to work with, but basically, it comes down to choosing someone who’s experienced with your industry, can meet your deadlines and has work samples you’re impressed by. If you’re looking for a Toronto copywriter, let’s see if we would be a good match! Schedule a free consultation with us today.