The Top 5 SEO Mistakes You Need to Avoid Doing
Sure, it’s important to know what you should be focussing on in your SEO strategy, but what’s equally (or possibly even more) important is knowing what you should be avoiding. The world of SEO is tricky – even for us professionals. If you do something that makes Google unhappy, it can be really hard to […]
What Is SEO and How Can It Help My Business?
It can be hard enough keeping up with customer inquiries, payroll and tax filing – but knowing what to do when it comes to SEO? That’s a whole other challenge. Search engine optimization – more commonly known as SEO – can be a confusing, frustrating and difficult marketing technique for many small business owners to […]
The Secrets Behind SEO Copywriting
Although many of our clients have heard of the term “SEO copywriting”, most are still confused by the concept. Questions that we often get from small business owners include: what exactly does SEO mean? why should I pay attention to it? and how can it be incorporated into my company’s copywriting? We always tell clients […]
5 Reasons Why Content Marketing is King
It may be over two decades since Bill Gates coined the term “content is king,” but his predictions still ring true. In his 1996 essay, Gates predicted that the content found on the internet is where the majority of the money will be made. Fast forward to our present world filled with social networks, blog […]