Producing effective copy for your blog or website is not as easy as it may seem.
In order to see results, a lot of strategising needs to go into each piece you publish.
Here are some of the biggest challenges you may face while writing compelling copy – as well as their solutions.
Lack of Proofreading in Your Website’s or Blog’s Copywriting
No matter how well you write, there is always a need for proofreading. Mistakes in your writing are not only unprofessional, but they can make your copy appear as being untrustworthy.
Plus, using the wrong word or incorrect punctuation can alter your intended message.
The Solution: There are many different spell check and grammar programs available (some even free) so make full use of one!
The most helpful advice I received from my first mentor was to never proofread your copy the same day you create it. Looking at your writing with fresh eyes the following day can help you notice more mistakes compared to looking at it right after its creation.
If spelling, grammar and/or punctuation really aren’t your strengths, consider hiring out your business’ copywriting needs to ensure you only ever publish error-free, quality work.
Lack of Focus on SEO in Your Copywriting
You’ve been investing money, time and energy into your company’s copywriting for a certain reason. And more than likely, that reason is to gain visibility on the Internet.
The best way of accomplishing that is by publishing fresh, informative copy regularly that will appeal to your readers. Although you may think that the more keywords you incorporate into your copy the better, that’s not actually the reality! Instead, your user’s experience and website ranking can become negatively affected.
The Solution: A professional SEO copywriter can create quality copy for you that will have keywords placed in appropriate places.
Lack of Fresh Content
Besides writing on topics that will appeal to your readers, your copy needs to be published on a regular basis. But coming up with relevant content can sometimes be tricky.
A professional copywriter will spend time researching your audience and your market. They will compare how your competitors are selling their products and services in order to target the same target audience you are. They have experience and knowledge with brainstorming new topics to explore in your industry.
The Solution: Even though you may feel pressured to constantly create new content, always ensure that your copywriting never includes plagiarized content. Outsource your copywriting if you’re having difficulty brainstorming fresh topics.
As a business owner, it can be difficult to produce effective copywriting. The best solution? Hire a professional copywriter to take care of this important task for you.