Why Should My Business Have a Blog?

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“Everyone’s doing it.”

Blogging, that is.

Even though it may seem like every small business has a blog, many have still not stepped foot into the blogging world.

Whether it’s due to a lack of time or a lack of knowledge, the time is now to start a blog! Here are the five biggest reasons why blog writing is important for your business.

#1) Business Blogs Create Better Search Results

Google rewards sites that regularly produce fresh content.

The more pages your website has, the higher your chances are of being ranked, being posted to social media and attracting a new audience. Blogging provides an organized way to constantly add new information to your site without creating clutter.

Most importantly, each new blog post creates one more opportunity for your site to appear in Google search results.

#2) Business Blogs Create More Leads

Every single blog article that you write creates a chance to convert website traffic into leads. One of the best ways to do that? Include a lead-generating call-to-action at the bottom of each blog post.

Whether you want to include a free offer such as an e-book, an opportunity to subscribe to an email or newsletter, or a contact method to reach your business, a blog post isn’t complete without a call-to-action.

#3) Business Blogs Establish Authority

Think about this for a moment: what do you go on Google for?

More than likely, it’s to find an answer to a question that you have.

Use this tactic when writing your blogs. Think about issues that your customers have – questions about suitable products and services, answers to key industry problems, etc.

Stuck on topic ideas? Brainstorm with your staff – especially your salespeople – to see what customers are most frequently asking them.

Now craft a blog article around that question!

#4) Business Blogs Create Long-term Results

Spending the time writing a blog article is worth it! Unlike a paid ad, blogging provides the opportunity for long-term results – making your time (and money) better spent.

Once your blog article gets published, it can continue to rank in search engines for years to come. Writing evergreen content (or content that continues to be relevant past its publication date) often leads to compounding posts – or posts that generate leads past their publication date.

Your Blog is a Valuable Marketing Tool

Many small business owners are quick to get discouraged if their blog writing doesn’t produce immediate results.

However, patience is a virtue when it comes to blogging! Putting in the time and effort to write an effective, SEO friendly post that contains evergreen content can generate leads long past the day you hit “publish.” No further resource investment is necessary, yet traffic and leads continue to be generated from that effective copywriting.

Your website is only valuable if people can find it, and blogging provides the key to doing that.

Want to get your business’s blog off the ground? We would love to help! Sarah McKenzie Copywriting Services provides professional copy for businesses based in Toronto, Burlington, Hamilton and the surrounding area. Call us for a free consultation today.

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