It’s on advertisements, websites, emails and posters.
It’s on the backs of products, on take-out containers and in magazines.
In short – it’s around you everywhere.
Copywriting, that is.
The act of copywriting, or writing words to inspire an audience to take a certain action, is anything but easy. Being a great copywriter requires a special skill set, years of experience and a commitment to remain up-to-date on the latest copywriting techniques.
Need more reasons why you should hire a copywriter? Ask yourself the following three questions.
Do I Have the Time?
What’s a typical day look like running your business?
Do you feel pulled in a hundred directions from the moment you step in the door? Do you get started doing a task and then get stopped to diffuse a situation? At the end of the day, do you regularly feel like you didn’t get much accomplished?
If that’s the case, your business’s copywriting is likely the last thing on your mind.
But it shouldn’t be!
You may not view copywriting as important as other day-to-day business issues, but it is crucial. When copywriting is not viewed with importance, your business will start seeing the effects. Maybe not today or tomorrow, but definitely over the long-term.
Traffic will stop visiting your website, customers will stop following you on social media and sales will inevitably start taking a hit.
By hiring a professional copywriter, you can complete your daily business tasks knowing that your business’s copywriting is in good hands. You can focus on what you do best – and leave the wordsmithing to an expert!
Do I Have Enough Knowledge About Copywriting?
Editorial calendar creation, topic generation, search engine optimization (SEO), keyword research, headline brainstorming…the list is extensive when it comes to writing great copy.
After writing blog articles or social media posts for a while, it can be difficult coming up with fresh ideas. Creating interesting content that appeals to your target audience requires extensive research. It requires a lot of time. And it requires expert knowledge.
Each piece of content typically requires a Call to Action (CTA), excellent syntax and strong readability. For web-based content, proper SEO gives your content a chance of being found on Google and social media.
And don’t forget about spelling, grammar and punctuation. When done poorly, your business’s reputation can suffer.
Am I Getting the Results that I Want?
A copywriter can help you achieve better results from your marketing efforts. They can help your website rank higher on Google, grow your social media audience and receive better open rates on e-newsletters.
A website is the most important marketing tool you have, yet many business owners don’t use it to its full advantage.
Analytics tools are available to show which web pages are getting the most traffic. This can help with future content development. For example, if you see a certain blog topic continue to rank highly on your web traffic stats, then you’ll know that topic is popular to your audience. You can then develop future topics with that information in mind.
The same goes for social media content. A professional copywriter will know how to utilize analytics tools to see which posts perform the best and how to use that knowledge to better future posts.
How to Justify a Copywriting Budget
If you’ve never done it before, it can be hard to justify spending money on copywriting. And once you finally do, it takes time to start seeing positive results.
Copywriting is part of a long-term marketing strategy. It takes time to increase a business’s search engine rankings, grow social media followers and build a loyal brand following.
In the end, though, it’s time well spent when you see your sales grow!
Want more information about hiring a Toronto copywriter? For a free 15-minute consultation, contact our office today.