Social media, web pages, emails, print advertisements, and newsletters continuously present your brain with information to read and process. All of this information is referred to as copy and copywriting is the act of producing this information.
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When businesses have relevant, regularly published copy, Google rewards them with higher rankings in search results. This leads more web visitors to your site and more opportunity for those visitors to become customers.
When web visitors read high-quality copy on your site, there’s a greater chance of them wanting to learn more about your company’s service or product…and ultimately, to them becoming a customer.
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Besides being cheaper than many other types of marketing, copywriting provides an avenue to build (or maintain) your company’s reputation. Posting regular, informative, engaging content provides a great opportunity for your company to communicate what it wants with its audience base.
And the more frequent you publish quality copywriting, the more chances you have at growing your customer base and increasing your profits, too.
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Pricing can differ greatly depending on what type of copywriting you require. Although some writers charge per word, most charge per project. This list is by no means all-encompassing, but it can give you an idea of what to expect when it comes to rates for copywriting.
SEO Blog Post: In general, crafting a 400-500 word blog post that is SEO-friendly can range from $90 – $200+, depending on how experienced the writer is. Bulk discounts are normally available; basically, the more articles you commit to, the greater savings you can experience.
Landing Page Copy Pricing: Website pages are the most expensive type of content writing you can request since they require the most amount of work. Pricing varies widely, but for an average 400-word landing page, expect to pay a minimum of $250. Like blog posts, bulk discounts normally apply – so if you need more than one page’s content created, negotiate a discounted rate with your copywriter.
Other Writing Services: Copywriters can normally write for a variety of mediums. Press releases have price tags ranging from $500 to upwards of $2,000 depending on how much writing, editing, promotion and distribution is required. Pricing is similar for email newsletters, where subject lines are crucial to boosting open rates.
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Creating killer website copy takes time and expertise. Here are some tips:
#1) Make it Easy to Navigate: By making sure your website content’s easy to navigate, website visitors will spend more time on your site – and be less tempted to move on to a competitor’s site.
#2) Keep the Overall Look Clean: Use a clean, simple layout so that website visitors can find the information they want quickly.
#3) Consider the Placement of Your Information: It’s crucial that you place the most important information first on your website. Don’t use flowery phrases, idioms or clever wording. Avoid making your website visitors have to think too hard about your company’s information.
#4) Know Your Target Audience: Use keywords throughout your content writing to provide answers to questions your reader may have. Remember to always keep your writing engaging and relevant to your business.
#5) Make it Persuasive: Using strategically crafted, error-free copy, integrating calls to action and paying attention to visuals can help keep your website’s visitors engaged.
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