4 Tips to Follow When Working with Freelancers
Maybe you have an upcoming project that requires a specific skillset that your staff lacks. Maybe you need to expand your staff but can’t afford another permanent employee. Or maybe you simply want to see for yourself what all the buzz is about.
What Does a Copywriter Do?
“So, what exactly does a copywriter do?” It’s normally only a matter of time after meeting someone new that I get asked to explain my career. I never take offence to the question; in fact, I inwardly applaud the speaker for asking something many others probably wonder but never ask aloud. Here’s the scoop on […]
We Were On a Podcast!
Maybe you’re new to the world of marketing…or maybe it’s something that you have never entirely understood. Whatever may be the reason, copywriting is a topic that confuses many small business owners. In a recent podcast, we were asked to explain what copywriting actually is – and why it’s crucial to a small business’ success. […]
5 Quick Tips to Level Up Your Social Media
Trying to figure out how and what to post on social media can be both time consuming and daunting – especially when platforms and algorithms keep changing. But if you want to remain competitive, social media needs to be an integral part of your marketing strategy. We love all things social and want to see […]
The 5 Biggest Time Wasters for Small Business Owners
As a small business owner, you have a ton of tasks to accomplish daily. But how often do you get to the end of the day and question if you actually accomplished much of anything? Sometimes, our days running a business are hectic by no fault of our own. But many other times, poor time […]
5 Copywriting Tips for Small Business Owners Who Hate Writing
I don’t like accounting – or math in general. But what I do love is something that many others despise: writing. Luckily for me, this has enabled me to turn my passion and skillset into a career I enjoy. At Sarah McKenzie Copywriting Services, we know that writing does not come naturally to all small […]
4 Business Tips to Help You Work Smarter In 2020
Day in and day out, we strive to make our businesses bigger, better and more profitable. With the hopes that each new year will be more successful than the last, we treat each January as a fresh start. With a new year just around the corner, you’re likely busy setting business goals. And if you’re […]
5 Ways to Get the Most Out of Your Content
From Tweets and Facebook notifications to emails, texts and more, our brains are constantly being bombarded by stimuli. In fact, we’re constantly processing so much information that we have earned ourselves shorter attention spans than goldfish.
Writing Action-Oriented Copy that Gets Clicks
I’ve always been a big believer of the saying, “If you’re going to do something, do it well.” Otherwise, what’s the point of doing it in the first place? The same logic applies to writing website copy. When it comes to your small business’s site, action-oriented copy is the number one type of copy that […]
4 Ways to Start Writing Great Headlines that Convert
As the saying goes, “You shouldn’t judge a book by its cover.” Even so, many people do. A book’s cover is what attracts potential readers and convinces them to learn more about its contents. In the end, it plays a huge role in whether a book sale is actually made or not. Just like the […]