The 5 Biggest Time Wasters for Small Business Owners
As a small business owner, you have a ton of tasks to accomplish daily. But how often do you get to the end of the day and question if you actually accomplished much of anything? Sometimes, our days running a business are hectic by no fault of our own. But many other times, poor time […]
5 Copywriting Tips for Small Business Owners Who Hate Writing
I don’t like accounting – or math in general. But what I do love is something that many others despise: writing. Luckily for me, this has enabled me to turn my passion and skillset into a career I enjoy. At Sarah McKenzie Copywriting Services, we know that writing does not come naturally to all small […]
4 Business Tips to Help You Work Smarter In 2020
Day in and day out, we strive to make our businesses bigger, better and more profitable. With the hopes that each new year will be more successful than the last, we treat each January as a fresh start. With a new year just around the corner, you’re likely busy setting business goals. And if you’re […]
5 Ways to Get the Most Out of Your Content
From Tweets and Facebook notifications to emails, texts and more, our brains are constantly being bombarded by stimuli. In fact, we’re constantly processing so much information that we have earned ourselves shorter attention spans than goldfish.
Writing Action-Oriented Copy that Gets Clicks
I’ve always been a big believer of the saying, “If you’re going to do something, do it well.” Otherwise, what’s the point of doing it in the first place? The same logic applies to writing website copy. When it comes to your small business’s site, action-oriented copy is the number one type of copy that […]
4 Ways to Start Writing Great Headlines that Convert
As the saying goes, “You shouldn’t judge a book by its cover.” Even so, many people do. A book’s cover is what attracts potential readers and convinces them to learn more about its contents. In the end, it plays a huge role in whether a book sale is actually made or not. Just like the […]
Avoid these 5 Tips when Writing Website Copy
Anyone can create a website, but not everyone can create a website that will generate results. Wondering what the key difference is between the two? One word: copywriting. The words you are putting on your website’s pages need to be engaging, convincing, interesting – and a whole lot more. Here’s what to avoid so that […]
Blog Copywriting Tips: 5 Steps to Follow when Writing Effective Blogs
According to Forbes, having a blog on your website increases search engine traffic, humanizes your brand and increases leads. But a blog will only achieve those results if it’s written properly! Here are five of the best blog copywriting tips we suggest you follow when writing your small business’s blog.
The 3 Best Tips for Social Media Copywriting
Your small business’s website copy is important – crucial even. It’s how your audience learns about your brand, products and services and it’s one of your best opportunities to convert customers. Although website copywriting is arguably one of the most important types of copywriting, other types of copywriting shouldn’t be ignored! Press releases, media kits, […]
Essential Website Copywriting Tips
Your website must be attractive enough to draw the reader in and be clean enough to facilitate easy navigation. But without effectively written copy, it won’t be accomplishing either. Here are some tips to keep in mind when completing great copywriting for your small business’s website. Keep Your Eye on the Prize Remember your target […]