5 Ways to Get the Most Out of Your Content
From Tweets and Facebook notifications to emails, texts and more, our brains are constantly being bombarded by stimuli. In fact, we’re constantly processing so much information that we have earned ourselves shorter attention spans than goldfish.
Writing Action-Oriented Copy that Gets Clicks
I’ve always been a big believer of the saying, “If you’re going to do something, do it well.” Otherwise, what’s the point of doing it in the first place? The same logic applies to writing website copy. When it comes to your small business’s site, action-oriented copy is the number one type of copy that […]
4 Ways to Start Writing Great Headlines that Convert
As the saying goes, “You shouldn’t judge a book by its cover.” Even so, many people do. A book’s cover is what attracts potential readers and convinces them to learn more about its contents. In the end, it plays a huge role in whether a book sale is actually made or not. Just like the […]
Avoid these 5 Tips when Writing Website Copy
Anyone can create a website, but not everyone can create a website that will generate results. Wondering what the key difference is between the two? One word: copywriting. The words you are putting on your website’s pages need to be engaging, convincing, interesting – and a whole lot more. Here’s what to avoid so that […]
Blog Copywriting Tips: 5 Steps to Follow when Writing Effective Blogs
According to Forbes, having a blog on your website increases search engine traffic, humanizes your brand and increases leads. But a blog will only achieve those results if it’s written properly! Here are five of the best blog copywriting tips we suggest you follow when writing your small business’s blog.
The 3 Best Tips for Social Media Copywriting
Your small business’s website copy is important – crucial even. It’s how your audience learns about your brand, products and services and it’s one of your best opportunities to convert customers. Although website copywriting is arguably one of the most important types of copywriting, other types of copywriting shouldn’t be ignored! Press releases, media kits, […]
Essential Website Copywriting Tips
Your website must be attractive enough to draw the reader in and be clean enough to facilitate easy navigation. But without effectively written copy, it won’t be accomplishing either. Here are some tips to keep in mind when completing great copywriting for your small business’s website. Keep Your Eye on the Prize Remember your target […]
Infographic: 17 Unknown Facts About Small Business Copywriting
It’s getting more and more difficult to be successful as a small business owner without effective web copywriting. Think about it: the majority of consumers head to good old Google for information and answers. And if that consumer lands on your website and finds a lack of engaging, relevant copy, guess what they’re going to […]
5 Small Business Management Tips that Will Save You Time
As a small business owner, you feel like you work constantly. Even on your ‘off-time’ (what is that?!), the wheels of your mind never stop turning. You’re constantly thinking about how to improve your business, get more customers and increase your sales. But no matter how many hours you work, you can never seem to […]
Website Copywriting Best Practices to Implement Immediately
Even if your website is currently getting lots of traffic, there’s no time to sit back and relax. For your site to continue to rank well in search engine results, you need to keep it updated and be posting regular content. That’s why having a blog is key! You also need to stay on top […]