How to Write a Blog Post that Gets Noticed
It’s no longer a choice to have a blog as a small business – it’s a necessity. The majority of shoppers seek advice from the Internet before making purchases these days. According to WordPress, over 409 million people view blogs every single month. At first glance, this seems like a huge potential audience base for […]
How Do I Write a Blog Post?
So you’ve had “create a blog post” on your to-do list for a few days now. But each time you sit down in front of the keyboard, you end up looking at a blank screen…unsure of where to begin. Sometimes starting a blog post can be the most difficult step of the entire blog writing […]
Blog Writing 101: What to Include in Your Next Blog Article
You’ve come up with a great blog topic and you’re excited to craft your next article. But how do you ensure it will be your best one yet; that it will generate the website traffic, social media shares and comments/likes that it deserves? Simple – by including six key requirements. From the article’s first few […]
5 Questions to Ask a Potential Copywriter
So you’ve finally made the leap and have decided to outsource your company’s copywriting needs? Good for you! Not only will this move free up time in your busy schedule, but hiring an expert should bring you more web traffic – and a higher customer conversion rate, too. However, getting results from your copywriting is […]
The Top 4 Web Copywriting Tips to Create Copy that Converts
So you’re finally getting traffic to your website – but that traffic isn’t converting into more leads. Why? Nine times out of ten, it’s because you have poor web copy. Web copy that doesn’t relate to the reader and influence behaviours just won’t work. But luckily for you, we know what does! Here are four […]
Who Needs Copywriting?
In business, there are some tasks that you may be fine with figuring out for yourself. Like managing payroll. And even hiring your staff. Then, there are those other tasks that are best left to the professionals – copywriting being one of them. We frequently get asked to clarify who needs copywriting and what copywriting […]
Why Should My Business Have a Blog?
“Everyone’s doing it.” Blogging, that is. Even though it may seem like every small business has a blog, many have still not stepped foot into the blogging world. Whether it’s due to a lack of time or a lack of knowledge, the time is now to start a blog! Here are the five biggest reasons […]
The Secrets Behind SEO Copywriting
Although many of our clients have heard of the term “SEO copywriting”, most are still confused by the concept. Questions that we often get from small business owners include: what exactly does SEO mean? why should I pay attention to it? and how can it be incorporated into my company’s copywriting? We always tell clients […]
How to Successfully Work with a Freelance Copywriter
Looking to free up time in your day while getting your company’s copywriting completed by an expert? Working with a freelancer brings many benefits to your small business. But these benefits can only be enjoyed if you establish an effective working relationship with your freelancer. Here’s how! #1) Provide Proper Onboarding You’re hiring a freelance […]
How to Hire an Amazing Copywriter for Your Business
Operating your business is only a small part of what you do each and every day. Many other hours are spent completing human resources development, creating marketing tactics, organizing finances and much more. With only 24 hours in a day, outsourcing some of your business needs is not only practical but in fact necessary to […]