How Much Does Professional Website Copywriting Cost?


It can no longer be argued: copywriting is important.

But what’s not as clear is the cost associated with a professional website content writer’s services.

How do you know if you’re getting a quality writer? And more importantly, how do you know if you’re paying a fair price?

In short, there’s no simple answer to these questions. But there are some tips to keep in mind when pricing professional web content writing services!

A Web Copywriter’s Years of Experience Matters

Like most professional services in life, the costs of a professional web copywriter’s services will increase depending on their level of experience.

A copywriter that has one to two years’ experience will be priced substantially lower than an experienced copywriter with five or more years’ experience.

For best results, you’re going to want to hire a copywriter who is experienced with your industry, has numerous writing samples to show you (from various types of clients) and remains knowledgeable on industry standards and techniques.

Keep in mind that experienced web copywriters will come with a steeper price tag than someone who is fresh out of college!

Pricing Differs Depending on the Copywriting Needed

Pricing can differ greatly depending on the type of copywriting you require. Although some writers charge per word, most charge per project.

Here is industry pricing on some of the most popular types of copywriting: blog articles and landing page (website) copy.

SEO Blog Post Pricing   

In general, crafting a 400-500 word blog post that is SEO-friendly can range from $90.00 – $200+, depending on how experienced the writer is.

Bulk discounts are normally available; basically, the more articles you commit to, the greater savings you can experience.

Landing Page Copy Pricing

Website pages are the most expensive type of copywriting you can request since they require the most amount of work. Pricing varies widely, but for an average 400-word landing page, expect to pay a minimum of $250.

Like blog posts, bulk discounts normally apply – so if you need more than one page of content created, negotiate a discounted rate with your copywriter.

Other Writing Services

Press releases have price tags ranging from $200 to upwards of $1,000 depending on how much writing, editing, promotion and distribution is required.

Pricing is similar for email newsletters, where subject lines are crucial to boosting open rates.

The Bottom Line

The best way to know if you’re going to get quality copywriting is to do your research.

Ask a potential copywriter to view their writing samples. Check out the type of clients the writer normally writes for as well as the type of industries. Ask about the niche that the writer feels most comfortable writing about. If yours is the same, less research will be required…and less cost, too.

Bottom line: you pay for what you get when it comes to copywriting services. If a price seems too good to be true, it likely is! Always do a trial basis first before committing to a contract.

And don’t be afraid to give the writer feedback about their writing – YOU are the expert for your business, remember!

Contact us today to receive a free, no-obligation quote for your company’s SEO copywriting needs!

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