So you’ve finally decided to hire a freelance SEO copywriter? Congratulations! You’re now on your way to improving your Google rankings, attracting more traffic to your website, increasing your sales – and so much more.
Maybe you hired your copywriter after hearing a fellow business owner rave about theirs, or perhaps you got fed up trying to create the copy for your business. Whatever’s your reason, know that hiring a copywriter can play a big part in the success of your business.
Together, let’s unravel what exactly a copywriter does and then discuss which tasks you should outsource to them right away.
What Does a Copywriter Do?
Before you can decide what to assign to your freelance copywriter, you need a thorough understanding of what they do in the first place. But to get that, you need to know what copywriting entails.
Copywriting is the wording on marketing and promotional materials that motivates people to take some form of action. This could be to sign up for a blog subscription, schedule a consultation – or the crème de la crème – make a purchase. Copywriting surrounds us everywhere – from charity fundraising letters and mailbox advertisements to direct marketing emails and social media ads. Although copywriting is more salesy than content writing, the two terms are often used interchangeably.
Every business has its own brand identity, and copywriting creates the messaging behind that brand. Effective copy helps you showcase the personality of your business and the way you want to be seen by your target audience. Use it to strengthen your brand’s image, build a loyal following, and become an authority in your industry.
Whether you’re just starting out and want to build a solid marketing foundation or are an established business looking to maintain its stellar reputation, quality copywriting can help.
The Most Popular Copywriter Services
Since copywriters focus on the written word, they can write almost any type of marketing material you need. Here at Sarah McKenzie Copywriting & Web Design Services, we most frequently complete the following copywriter services for our clients:
1: SEO Website Content Writing
Although we knew it before COVID-19, the pandemic showed us firsthand that every business must have a website. Without one, competing in a global marketplace is nearly impossible.
When creating a website, most business owners have an idea for the overall look and feel they’re after. But where they often don’t know where to start is the words on the pages themselves. Those words are what will actually sell your product or service to your target audience – they’re even more important than your website’s design!
There are three crucial parts to your website content. First, it must be search engine optimized so that your site has a chance of showing up on Google and attracting traffic in the first place. Next, it should be engaging, informative, and persuasive, so that website traffic hangs around on your site long enough to lead to a conversion. And finally, your website content must be effectively written with no spelling, proofreading, or grammatical errors. Otherwise, you instantly risk turning off potential customers and developing a poor reputation as a business.
2: SEO Blog Content Writing
Simply having a website isn’t enough these days. Google uses complex algorithms to rank websites on its search engine results pages (SERPs), and the higher your website ranks, the greater your chances are for attracting new website traffic.
There are numerous ranking factors that Google uses when determining the relevance of a website on its SERPs, and some of them we aren’t even aware of. But one that we do know about is that Google rewards sites that have fresh content. Why? Because Google is most interested in providing search users with the answers they’re looking for. And since searchers often want to see relevant, recent search engine results, blog content writing is the answer.
Having a blog – and posting quality content regularly – is one of the best ways to increase your SEO and drive more regular traffic to your site. It does so without cluttering up your site with new pages or making navigation complex and provides an excellent opportunity to integrate your keyword strategy.
3: Additional Copywriting Services
Earlier in this post, we mentioned how copywriting is everywhere. So when it comes to having your copywriter complete services for your business, the sky’s the limit.
Besides SEO website and blog copywriting, we offer the following copywriting services:
- Press Release Writing
- Presentation and Speech Writing
- Resume and Cover Letter Writing
- Newsletter Writing
- Product Description Copywriting
- Proofreading Services
- Staff Biography Writing
- Social Media Content Writing
What you end up hiring a copywriter for depends on your overall marketing goals and budget. If you’re working with a freelance copywriter long-term, you can develop a content marketing strategy that works towards accomplishing those goals. Hiring a copywriter for your website content helps meet Google’s expectations while building a solid brand identity.
For more one-off projects, such as content for your home page or a press release, a freelance copywriter can help you get the content you need for this particular point in time.
The Bottom Line About Copywriter Services
Some copywriters specialize in certain areas – such as email marketing campaigns or social media content writing – whereas others offer various services. But what they all (should) have in common is the ability to create high-performing, effectively-written content that generates interest in your business.
If you’re not sure where you should start with your new copywriter, why not ask them? They have the experience to review your current website and marketing strategy and see where improvements can be made.
Want to see for yourself what it’s like to work with a Toronto copywriter? Schedule a free consultation with us today to learn more about our SEO copywriting services.