What Do Website Copywriters Do (and why should I care)?
The importance of having a website is nothing new. After all, almost half of internet users say a website is the number one way they determine a business’s credibility. And they make this impression at lightning speed—50 milliseconds, to be exact. Besides helping prove your credibility, you can use your website to showcase your brand, […]
5 Copywriting Tips We Swear By (Shhh, Don’t Tell Anyone!)
Knowing how to write copy for your blog or website is one thing. But understanding how to write great copy efficiently is entirely different. At Sarah McKenzie Copywriting & Web Design, we’ve been writing copy for almost 15 years – all sorts of copy (short-form, long-form, website content, etc.), for all sorts of clients and […]
Drive Traffic and Conversions: Essential SEO Writing Tips for Success
This year, you’re committed to writing regular blog content. After all, search engine optimized (SEO) blog posts are one of the best ways to help improve search engine rankings. With fierce competition in your industry, you need to do everything possible to stand out. We may be only two months into the new year, but […]
This Year’s #1 New Year’s Resolution for Businesses: Hire a Content Writer
With the excitement of the holidays now (sadly) behind us, it’s time to look forward. It’s a fresh new year, after all! So, what does that mean for you and your business? Our most recent blog article discussed some of the biggest challenges when writing fresh copy or content. If you DIY your company’s marketing, that article […]
Crafting a Winning Year: Essential Copywriting Tools for Success in 2024
In a matter of days, another year’s behind us. And what a year it’s been! For many of us, it’s been a year filled with quickly returning to normal after the pandemic took us on a rollercoaster trip. For others, it’s been a year spent building a new brand, company, and goals. Whether you’re relatively […]
2023 Content Writing Challenges: Implementing Successful Strategies
It happens to the best of us – even us seasoned pros. We finally sit down to write a fresh blog post, product description, or web page, and… Nothing. Nothing happens. All we see is a menacing cursor daring us to make a move. As mentioned in a past blog article, you’ll likely run into […]
10 Fool-Proof Ways to Improve Your SEO – Starting Today
Search engine optimization (SEO) can seem super confusing to many business owners. For some, it’s a concept that’s so foreign that they don’t bother with it at all. After all, there’s already enough to do with running a business – how important is it to rank higher on search engines, anyway? Answer: Very. SEO is […]
How To Get Customers to Actually Read Your Blog Posts
You spend hours and hours writing a blog post that you find great, heck, even amazing! You’re so excited to publish it and patiently wait for traffic to flock to your website. But surprisingly, when you do hit publish, barely anyone goes to read it. No matter how often you refresh your website analytics page, […]
SEO Copywriting: Making Your Copy Pop
When we make content for our websites, we usually do it for one major purpose: to attract traffic from Google. But although many of us share this common goal, only some succeed at actually achieving it. Wondering what separates the successes from the failures? Usually, the difference between those who get traffic and those who […]
4 Reasons Why Copywriting is Important for Businesses
You think you have an amazing website, but don’t know why more people aren’t purchasing from you. What if we told you – without even knowing you – that we likely know the reason why? More often than not, business owners forget about the power of copywriting. After all, they’re just words on a page, […]