5 Copywriting Tips We Swear By (Shhh, Don’t Tell Anyone!)
Knowing how to write copy for your blog or website is one thing. But understanding how to write great copy efficiently is entirely different. At Sarah McKenzie Copywriting & Web Design, we’ve been writing copy for almost 15 years – all sorts of copy (short-form, long-form, website content, etc.), for all sorts of clients and […]
Drive Traffic and Conversions: Essential SEO Writing Tips for Success
This year, you’re committed to writing regular blog content. After all, search engine optimized (SEO) blog posts are one of the best ways to help improve search engine rankings. With fierce competition in your industry, you need to do everything possible to stand out. We may be only two months into the new year, but […]
This Year’s #1 New Year’s Resolution for Businesses: Hire a Content Writer
With the excitement of the holidays now (sadly) behind us, it’s time to look forward. It’s a fresh new year, after all! So, what does that mean for you and your business? Our most recent blog article discussed some of the biggest challenges when writing fresh copy or content. If you DIY your company’s marketing, that article […]
Crafting a Winning Year: Essential Copywriting Tools for Success in 2024
In a matter of days, another year’s behind us. And what a year it’s been! For many of us, it’s been a year filled with quickly returning to normal after the pandemic took us on a rollercoaster trip. For others, it’s been a year spent building a new brand, company, and goals. Whether you’re relatively […]
2023 Content Writing Challenges: Implementing Successful Strategies
It happens to the best of us – even us seasoned pros. We finally sit down to write a fresh blog post, product description, or web page, and…. Nothing. Nothing happens. All we see is a menacing cursor daring us to make a move. As mentioned in a past blog article, you’ll likely run into […]
10 Fool-Proof Ways to Improve Your SEO – Starting Today
Search engine optimization (SEO) can seem super confusing to many business owners. For some, it’s a concept that’s so foreign that they don’t bother with it at all. After all, there’s already enough to do with running a business – how important is it to rank higher on search engines, anyway? Answer: Very. SEO is […]
How To Get Customers to Actually Read Your Blog Posts
You spend hours and hours writing a blog post that you find great, heck, even amazing! You’re so excited to publish it and patiently wait for traffic to flock to your website. But surprisingly, when you do hit publish, barely anyone goes to read it. No matter how often you refresh your website analytics page, […]
SEO Copywriting: Making Your Copy Pop
When we make content for our websites, we usually do it for one major purpose: to attract traffic from Google. But although many of us share this common goal, only some succeed at actually achieving it. Wondering what separates the successes from the failures? Usually, the difference between those who get traffic and those who […]
6 Powerful Blog Copywriting Tactics for Business Owners
“I have to do what to help increase my SEO rankings?” For many business owners, blogging seems foreign – something that’s never been considered part of their content marketing strategy. Yet others have jumped on the blogging bandwagon but dread each time they have to come up with a new article. Knowing how to blog, […]
8 Amazing (and Free!) Copywriter Tools You Need for Writing Stellar Content
When you spend the amount of time you do writing content for your business, you want to make it as impressive as possible. Thankfully, many copywriter tools are available to help you do just that. Depending on what you need, they can help inspire the direction of your writing or polish it off before publishing. […]