Where Should I Focus My Marketing Strategy?
After hearing what I do, it’s only a matter of time before a certain question gets asked by a small business owner. “What should I be focusing on the most when it comes to my marketing?” As much as I want to keep things simple, there really is no right answer to that question. A […]
How to Generate Blog Topic Ideas that are Amazing
In the beginning, writing a blog seems like a great idea. You have so many topics you want to write about that your keyboard can hardly keep up! But eventually, new topic ideas stop flowing in. At that point, blog writing can quickly become time-consuming and difficult. Hours are being spent in front of a […]
The Best Tips on How to Avoid Burnout
When you’re a small business owner, burnout is something that you hope you never have to deal with. It’s a word that evokes fear since it implies you can no longer handle your business operations. That’s why it’s necessary that you take the proper steps on how to avoid burnout in the first place. Here’s […]
Freelancer vs. Employee: Which is Better for My Business?
You can’t delay it any longer – your business needs some extra support. The decision to hire someone is only your first step. You now need to decide what’s best for your business – hiring a freelancer or an employee. In this article, I’ve outlined the main differences between the two to help you make […]
How to Improve Business Efficiency This Summer
Summertime is known for relaxing, taking vacations and spending quality time with family and friends. But as a business owner, it can be hard to take a break from your day-to-day operations to truly enjoy the season. For me, seeking flexibility in my work schedule was a reason I left the traditional world of 9-5 […]
Need Tips on Copywriting? Here Are My Top 4
If you’re going to spend hours writing web content, blog content and social media copy, you need to make it worth your while. Use my following four tips for creating effective copy or content writing for your business.
4 Red Flags to Look for When Hiring a Copywriter
Maybe it was because it was causing you unnecessary frustration, worry and stress. Maybe it was because you found you didn’t have enough time to do it properly. Or maybe it was because you weren’t getting the results you deserved. In the end, it doesn’t really matter what propelled you to hire a copywriter. What […]
Copywriter vs. Copyright: What’s the Difference?
The call started out innocently enough: “Are you Sarah McKenzie, the copywriter?” “Yes, how can I help you?” I responded. “I own a dance studio and have questions about using copyrighted music in my classes. Do you know the legalities surrounding that?” Seeing as this wasn’t the first time that my copywriting services have been […]
4 Mistakes to Avoid When Working from Home
Working from home presents a ton of benefits including a short commute, comfortable work attire and lack of office distractions. But like most other things in life, with the good comes the bad – unless you know how to avoid them! Here are four of the biggest mistakes you can make when working remotely, like […]
4 Productivity Tips for Entrepreneurs During Difficult Times
As entrepreneurs, the COVID-19 pandemic presents even more for us to worry about: What will this mean for our business’s financial future? How are we going to sustain ourselves during this crisis? Will we even have a business when this is all over? Here are four tips to follow to make the most out of […]