How to Improve Business Efficiency This Summer
Summertime is known for relaxing, taking vacations and spending quality time with family and friends. But as a business owner, it can be hard to take a break from your day-to-day operations to truly enjoy the season. For me, seeking flexibility in my work schedule was a reason I left the traditional world of 9-5 […]
Need Tips on Copywriting? Here Are My Top 4
If you’re going to spend hours writing web content, blog content and social media copy, you need to make it worth your while. Use my following four tips for creating effective copy or content writing for your business.
4 Red Flags to Look for When Hiring a Copywriter
Maybe it was because it was causing you unnecessary frustration, worry and stress. Maybe it was because you found you didn’t have enough time to do it properly. Or maybe it was because you weren’t getting the results you deserved. In the end, it doesn’t really matter what propelled you to hire a copywriter. What […]
Copywriter vs. Copyright: What’s the Difference?
The call started out innocently enough: “Are you Sarah McKenzie, the copywriter?” “Yes, how can I help you?” I responded. “I own a dance studio and have questions about using copyrighted music in my classes. Do you know the legalities surrounding that?” Seeing as this wasn’t the first time that my copywriting services have been […]
4 Mistakes to Avoid When Working from Home
Working from home presents a ton of benefits including a short commute, comfortable work attire and lack of office distractions. But like most other things in life, with the good comes the bad – unless you know how to avoid them! Here are four of the biggest mistakes you can make when working remotely, like […]
4 Productivity Tips for Entrepreneurs During Difficult Times
As entrepreneurs, the COVID-19 pandemic presents even more for us to worry about: What will this mean for our business’s financial future? How are we going to sustain ourselves during this crisis? Will we even have a business when this is all over? Here are four tips to follow to make the most out of […]
4 Tips to Follow When Working with Freelancers
Maybe you have an upcoming project that requires a specific skillset that your staff lacks. Maybe you need to expand your staff but can’t afford another permanent employee. Or maybe you simply want to see for yourself what all the buzz is about.
What Does a Copywriter Do?
“So, what exactly does a copywriter do?” It’s normally only a matter of time after meeting someone new that I get asked to explain my career. I never take offence to the question; in fact, I inwardly applaud the speaker for asking something many others probably wonder but never ask aloud. Here’s the scoop on […]
We Were On a Podcast!
Maybe you’re new to the world of marketing…or maybe it’s something that you have never entirely understood. Whatever may be the reason, copywriting is a topic that confuses many small business owners. In a recent podcast, we were asked to explain what copywriting actually is – and why it’s crucial to a small business’ success. […]
5 Quick Tips to Level Up Your Social Media
Trying to figure out how and what to post on social media can be both time consuming and daunting – especially when platforms and algorithms keep changing. But if you want to remain competitive, social media needs to be an integral part of your marketing strategy. We love all things social and want to see […]