4 Red Flags to Look for When Hiring a Copywriter
Maybe it was because it was causing you unnecessary frustration, worry and stress. Maybe it was because you found you didn’t have enough time to do it properly. Or maybe it was because you weren’t getting the results you deserved. In the end, it doesn’t really matter what propelled you to hire a copywriter. What […]
Copywriter vs. Copyright: What’s the Difference?
The call started out innocently enough: “Are you Sarah McKenzie, the copywriter?” “Yes, how can I help you?” I responded. “I own a dance studio and have questions about using copyrighted music in my classes. Do you know the legalities surrounding that?” Seeing as this wasn’t the first time that my copywriting services have been […]
4 Productivity Tips for Entrepreneurs During Difficult Times
As entrepreneurs, the COVID-19 pandemic presents even more for us to worry about: What will this mean for our business’s financial future? How are we going to sustain ourselves during this crisis? Will we even have a business when this is all over? Here are four tips to follow to make the most out of […]
4 Tips to Follow When Working with Freelancers
Maybe you have an upcoming project that requires a specific skillset that your staff lacks. Maybe you need to expand your staff but can’t afford another permanent employee. Or maybe you simply want to see for yourself what all the buzz is about.
What Does a Copywriter Do?
“So, what exactly does a copywriter do?” It’s normally only a matter of time after meeting someone new that I get asked to explain my career. I never take offence to the question; in fact, I inwardly applaud the speaker for asking something many others probably wonder but never ask aloud. Here’s the scoop on […]
We Were On a Podcast!
Maybe you’re new to the world of marketing…or maybe it’s something that you have never entirely understood. Whatever may be the reason, copywriting is a topic that confuses many small business owners. In a recent podcast, we were asked to explain what copywriting actually is – and why it’s crucial to a small business’ success. […]
5 Copywriting Tips for Small Business Owners Who Hate Writing
I don’t like accounting – or math in general. But what I do love is something that many others despise: writing. Luckily for me, this has enabled me to turn my passion and skillset into a career I enjoy. At Sarah McKenzie Copywriting Services, we know that writing does not come naturally to all small […]
5 Ways to Get the Most Out of Your Content
From Tweets and Facebook notifications to emails, texts and more, our brains are constantly being bombarded by stimuli. In fact, we’re constantly processing so much information that we have earned ourselves shorter attention spans than goldfish.
Writing Action-Oriented Copy that Gets Clicks
I’ve always been a big believer of the saying, “If you’re going to do something, do it well.” Otherwise, what’s the point of doing it in the first place? The same logic applies to writing website copy. When it comes to your small business’s site, action-oriented copy is the number one type of copy that […]
4 Ways to Start Writing Great Headlines that Convert
As the saying goes, “You shouldn’t judge a book by its cover.” Even so, many people do. A book’s cover is what attracts potential readers and convinces them to learn more about its contents. In the end, it plays a huge role in whether a book sale is actually made or not. Just like the […]