What Does a Copywriter Do?

what does a copywriter do

“So, what exactly does a copywriter do?”

It’s normally only a matter of time after meeting someone new that I get asked to explain my career. I never take offence to the question; in fact, I inwardly applaud the speaker for asking something many others probably wonder but never ask aloud.

Here’s the scoop on what a copywriter does and why you should hire one for your small business.

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We Were On a Podcast!

Maybe you’re new to the world of marketing…or maybe it’s something that you have never entirely understood.

Whatever may be the reason, copywriting is a topic that confuses many small business owners. In a recent podcast, we were asked to explain what copywriting actually is – and why it’s crucial to a small business’ success.

Ready to learn for yourself why copywriting matters? Go pour yourself a coffee and click the button below to find out!

5 Copywriting Tips for Small Business Owners Who Hate Writing

copywriting tips to help with frustration

I don’t like accounting – or math in general.

But what I do love is something that many others despise: writing.

Luckily for me, this has enabled me to turn my passion and skillset into a career I enjoy.

At Sarah McKenzie Copywriting Services, we know that writing does not come naturally to all small business owners, yet many do not have the budget (yet) to outsource their writing. That’s why we’ve put together a list of our favourite copywriting tips. Soon enough, copywriting for your small business will become a little bit easier to do – even if you hate writing.

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5 Ways to Get the Most Out of Your Content

content marketing strategy

From Tweets and Facebook notifications to emails, texts and more, our brains are constantly being bombarded by stimuli.

In fact, we’re constantly processing so much information that we have earned ourselves shorter attention spans than goldfish.

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Writing Action-Oriented Copy that Gets Clicks

writing action oriented copy gets results

I’ve always been a big believer of the saying, “If you’re going to do something, do it well.” Otherwise, what’s the point of doing it in the first place?

The same logic applies to writing website copy. When it comes to your small business’s site, action-oriented copy is the number one type of copy that will produce the best conversions.

Here’s everything you need to know about writing action-oriented copy so that you can start experiencing more sales today.

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4 Ways to Start Writing Great Headlines that Convert

how to write great headlines
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As the saying goes, “You shouldn’t judge a book by its cover.”

Even so, many people do. A book’s cover is what attracts potential readers and convinces them to learn more about its contents. In the end, it plays a huge role in whether a book sale is actually made or not.

Just like the cover design is crucial to a book, a headline is crucial to web copywriting. No matter what you write, your headline or title is what attracts the reader initially to your content and convinces him/her to keep reading.

Wondering how to better your chances of prospective customers reading your web copy? Here are four rules of thumb to keep in mind when writing great headlines that convert.

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Avoid these 5 Tips when Writing Website Copy

your website's copywriting shouldn't be boring
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Anyone can create a website, but not everyone can create a website that will generate results. Wondering what the key difference is between the two?

One word: copywriting.

The words you are putting on your website’s pages need to be engaging, convincing, interesting – and a whole lot more. Here’s what to avoid so that you create the best copy for your website.

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Blog Copywriting Tips: 5 Steps to Follow when Writing Effective Blogs

tips to follow for blog copywriting
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According to Forbes, having a blog on your website increases search engine traffic, humanizes your brand and increases leads.

But a blog will only achieve those results if it’s written properly! Here are five of the best blog copywriting tips we suggest you follow when writing your small business’s blog.

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Infographic: 17 Unknown Facts About Small Business Copywriting

It’s getting more and more difficult to be successful as a small business owner without effective web copywriting.

Think about it: the majority of consumers head to good old Google for information and answers. And if that consumer lands on your website and finds a lack of engaging, relevant copy, guess what they’re going to do next?

That’s right, they will choose another website – probably your direct competitors’!

All but ten percent of organizations are using copywriting in their marketing efforts. But not all copywriting is the same! Only quality, error-free, SEO-friendly copy gets people to hang around your site, build interest in your brand and eventually create more customer conversions.

Learn more about small business copywriting with these interesting facts!


As Toronto copywriters, we can get you results you deserve from your small business’s copywriting! Arrange a free consultation with us today.

5 Small Business Management Tips that Will Save You Time

small business management tips

As a small business owner, you feel like you work constantly.

Even on your ‘off-time’ (what is that?!), the wheels of your mind never stop turning. You’re constantly thinking about how to improve your business, get more customers and increase your sales.

But no matter how many hours you work, you can never seem to get to the end of your to-do list.

When you’re working in this manner, it’s only so long before you suffer from burn-out. And as a small business owner, you definitely can’t afford that to happen!

That’s why it’s important to start working smarter. Here are five small business management tips that can help you accomplish that!

#1) Plan Your Time

Improving the productivity of you and your team starts with getting organized.

Take some time at the beginning of each week to review your business’s projects and goals. Then create a master list of all the tasks you need to accomplish.

Next, estimate how long each task would take to complete and prioritize each task. Open up your calendar and schedule a suitable time to focus on each specific priority.

Trying to remember things that need to be completed is an energy drainer. Instead, write down any item that needs to be done so that you no longer have to remember it yourself.

Solution: Make a list of three tasks that you want to accomplish each day.

#2) Stop Wasting Time

Many times, meetings that are held with the goal of increasing efficiency end up doing the complete opposite. They can quickly get off track, drag on for hours and create confusion for your staff about what still needs to be done.

Even worse, they can leave employees feeling mentally exhausted which can affect the rest of their workday.

Solution: Before scheduling a meeting, think about whether the information can be shared in an email or memo instead. If a meeting is still necessary, try to limit your meeting to a half hour or less.

#3) Just Do It

It’s easy to get into a habit of putting off certain business tasks by telling yourself you’ll complete them tomorrow.

But then tomorrow happens and they remain on your to-do list.

Apply the Nike philosophy and “just do it” when it comes to tasks that need to be done! For any task that takes you less than two minutes to complete, stop putting it off and do it immediately. If a task requires longer than a couple of minutes to complete, either schedule it to be completed at a later date or see if it can be delegated to someone else on your team.

Solution: Begin your day with the task that you least prefer before you accomplish anything else. This helps set the tone for a more productive day!

#4) Control Your Email

Our attention spans are getting shorter and shorter. Receiving constant alerts for new emails and social media comments isn’t helping.

How many times have you started completing a task only to abruptly stop it when you receive a new email notification?

When was the last time you took a few minutes to scroll through social media?

Regularly pausing your work to start a new task causes you to start and stop a different train of thought – creating more work for you in the end.

Solution: Schedule a maximum of three times each day to check your email and respond to social media comments. Ignore (or stop) phone notifications otherwise! When sending emails, use short, efficient messages and only include necessary parties.

#5) Outsource When Possible

You only have so many hours in each day. Wouldn’t you rather spend them focussing on key business aspects that you excel at rather than ones you struggle with?

Outsourcing is one of the best ways to get tasks accomplished that require the skills you lack.

Was math never your strong suit? Then outsource your company’s payroll to a bookkeeper.

See the benefits of a regular e-newsletter but regularly experience writer’s block? Then check out a copywriter.

Need a new website that you can drive traffic to? Look for an affordable web designer.

Sure, outsourcing may initially seem like a luxury for small business owners. But when you use an affordable one, it actually isn’t! Plus, hiring an expert to complete a task that your skillset isn’t suitable for can bring savings in time, stress and productivity.

Solution: Decide what business tasks you dislike the most or are least qualified to complete. Then find a freelancer to fulfill that role.

As a small business owner, it doesn’t take long to get overwhelmed. But by implementing the small business management tips above, you can quickly experience an increase in productivity and a decrease in your stress level!

For more information about the services we provide as Toronto copywriters, contact us today!