Category: Copywriting

Maybe it was because it was causing you unnecessary frustration, worry and stress.

Maybe it was because you found you didn’t have enough time to do it properly.

Or maybe it was because you weren’t getting the results you deserved.

In the end, it doesn’t really matter what propelled you to hire a copywriter. What is important is that you spend some time researching potential copywriters before you make a decision on who to hire.

Here are four red flags to look for when choosing a copywriter to work with.

Continue reading “4 Red Flags to Look for When Hiring a Copywriter” →

The call started out innocently enough: “Are you Sarah McKenzie, the copywriter?”

“Yes, how can I help you?” I responded.

“I own a dance studio and have questions about using copyrighted music in my classes. Do you know the legalities surrounding that?”

Seeing as this wasn’t the first time that my copywriting services have been confused with copyright services, I decided it was time to write a blog on the topic.

Although they’re both pronounced the same way, the meaning of each word is completely different. Here’s the main difference between copywriting and copyright – and how to know when to use each term correctly.

Continue reading “Copywriter vs. Copyright: What’s the Difference?” →

As entrepreneurs, the COVID-19 pandemic presents even more for us to worry about: What will this mean for our business’s financial future? How are we going to sustain ourselves during this crisis? Will we even have a business when this is all over?

Here are four tips to follow to make the most out of the unusual situation we currently find ourselves in.

Continue reading “4 Productivity Tips for Entrepreneurs During Difficult Times” →

Maybe you have an upcoming project that requires a specific skillset that your staff lacks.

Maybe you need to expand your staff but can’t afford another permanent employee.

Or maybe you simply want to see for yourself what all the buzz is about.

Continue reading “4 Tips to Follow When Working with Freelancers” →

“So, what exactly does a copywriter do?”

It’s normally only a matter of time after meeting someone new that I get asked to explain my career. I never take offence to the question; in fact, I inwardly applaud the speaker for asking something many others probably wonder but never ask aloud.

Here’s the scoop on what a copywriter does and why you should hire one for your small business.

Continue reading “What Does a Copywriter Do?” →

Maybe you’re new to the world of marketing…or maybe it’s something that you have never entirely understood.

Whatever may be the reason, copywriting is a topic that confuses many small business owners. In a recent podcast, we were asked to explain what copywriting actually is – and why it’s crucial to a small business’ success.

Ready to learn for yourself why copywriting matters? Go pour yourself a coffee and click the button below to find out!

I don’t like accounting – or math in general.

But what I do love is something that many others despise: writing.

Luckily for me, this has enabled me to turn my passion and skillset into a career I enjoy.

At Sarah McKenzie Copywriting Services, we know that writing does not come naturally to all small business owners, yet many do not have the budget (yet) to outsource their writing. That’s why we’ve put together a list of our favourite copywriting tips. Soon enough, copywriting for your small business will become a little bit easier to do – even if you hate writing.

Continue reading “5 Copywriting Tips for Small Business Owners Who Hate Writing” →

From Tweets and Facebook notifications to emails, texts and more, our brains are constantly being bombarded by stimuli.

In fact, we’re constantly processing so much information that we have earned ourselves shorter attention spans than goldfish.

Continue reading “5 Ways to Get the Most Out of Your Content” →

I’ve always been a big believer of the saying, “If you’re going to do something, do it well.” Otherwise, what’s the point of doing it in the first place?

The same logic applies to writing website copy. When it comes to your small business’s site, action-oriented copy is the number one type of copy that will produce the best conversions.

Here’s everything you need to know about writing action-oriented copy so that you can start experiencing more sales today.

Continue reading “Writing Action-Oriented Copy that Gets Clicks” →

As the saying goes, “You shouldn’t judge a book by its cover.”

Even so, many people do. A book’s cover is what attracts potential readers and convinces them to learn more about its contents. In the end, it plays a huge role in whether a book sale is actually made or not.

Just like the cover design is crucial to a book, a headline is crucial to web copywriting. No matter what you write, your headline or title is what attracts the reader initially to your content and convinces him/her to keep reading.

Wondering how to better your chances of prospective customers reading your web copy? Here are four rules of thumb to keep in mind when writing great headlines that convert.

Continue reading “4 Ways to Start Writing Great Headlines that Convert” →