4 Red Flags to Look for When Hiring a Copywriter

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Maybe it was because it was causing you unnecessary frustration, worry and stress.

Maybe it was because you found you didn’t have enough time to do it properly.

Or maybe it was because you weren’t getting the results you deserved.

In the end, it doesn’t really matter what propelled you to hire a copywriter. What is important is that you spend some time researching potential copywriters before you make a decision on who to hire.

Here are four red flags to look for when choosing a copywriter to work with.

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Copywriter vs. Copyright: What’s the Difference?

copywriter vs copyright

The call started out innocently enough: “Are you Sarah McKenzie, the copywriter?”

“Yes, how can I help you?” I responded.

“I own a dance studio and have questions about using copyrighted music in my classes. Do you know the legalities surrounding that?”

Seeing as this wasn’t the first time that my copywriting services have been confused with copyright services, I decided it was time to write a blog on the topic.

Although they’re both pronounced the same way, the meaning of each word is completely different. Here’s the main difference between copywriting and copyright – and how to know when to use each term correctly.

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4 Productivity Tips for Entrepreneurs During Difficult Times

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As entrepreneurs, the COVID-19 pandemic presents even more for us to worry about: What will this mean for our business’s financial future? How are we going to sustain ourselves during this crisis? Will we even have a business when this is all over?

Here are four tips to follow to make the most out of the unusual situation we currently find ourselves in.

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4 Tips to Follow When Working with Freelancers

working with freelancers

Maybe you have an upcoming project that requires a specific skillset that your staff lacks.

Maybe you need to expand your staff but can’t afford another permanent employee.

Or maybe you simply want to see for yourself what all the buzz is about.

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What Does a Copywriter Do?

what does a copywriter do

“So, what exactly does a copywriter do?”

It’s normally only a matter of time after meeting someone new that I get asked to explain my career. I never take offence to the question; in fact, I inwardly applaud the speaker for asking something many others probably wonder but never ask aloud.

Here’s the scoop on what a copywriter does and why you should hire one for your small business.

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We Were On a Podcast!

Maybe you’re new to the world of marketing…or maybe it’s something that you have never entirely understood.

Whatever may be the reason, copywriting is a topic that confuses many small business owners. In a recent podcast, we were asked to explain what copywriting actually is – and why it’s crucial to a small business’ success.

Ready to learn for yourself why copywriting matters? Go pour yourself a coffee and click the button below to find out!

5 Copywriting Tips for Small Business Owners Who Hate Writing

copywriting tips to help with frustration

I don’t like accounting – or math in general.

But what I do love is something that many others despise: writing.

Luckily for me, this has enabled me to turn my passion and skillset into a career I enjoy.

At Sarah McKenzie Copywriting Services, we know that writing does not come naturally to all small business owners, yet many do not have the budget (yet) to outsource their writing. That’s why we’ve put together a list of our favourite copywriting tips. Soon enough, copywriting for your small business will become a little bit easier to do – even if you hate writing.

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5 Ways to Get the Most Out of Your Content

content marketing strategy

From Tweets and Facebook notifications to emails, texts and more, our brains are constantly being bombarded by stimuli.

In fact, we’re constantly processing so much information that we have earned ourselves shorter attention spans than goldfish.

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Writing Action-Oriented Copy that Gets Clicks

writing action oriented copy gets results

I’ve always been a big believer of the saying, “If you’re going to do something, do it well.” Otherwise, what’s the point of doing it in the first place?

The same logic applies to writing website copy. When it comes to your small business’s site, action-oriented copy is the number one type of copy that will produce the best conversions.

Here’s everything you need to know about writing action-oriented copy so that you can start experiencing more sales today.

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