If you’ve been struggling with writing copy for quite some time, what if we told you there was an easier way? And that – even better, it didn’t involve any extra expense?
Sure, the most sure-fire way to get great copy is to hire a professional copywriter. But for business owners just starting out, doing so is often out of financial reach.
If you’re looking for a way to make copywriting a less dreaded task, then we’ve got you covered! Below, we’ve outlined the four most helpful copywriter tools to help you write better copy – starting today.
When done well, copywriting can bring a load of benefits to your business. It can help you attract and retain a loyal customer following, build your brand image, and earn a reputation as the go-to source for your product or service. But most important of all? Copywriting can persuade readers to take action, which increases the profitability of your business.
To get the maximum ROI for your copywriting investment, you need copy that converts. The following four copywriting tips outline how to make that happen.
Your website designer has put together a beautiful template for you but needs the content – or copy – to finish it up.
Not a big deal, right?
Until you realize the importance of your website content.
Sure, design is important – and you need one that incorporates a great user experience (UX). But the words on your website pages themselves? They’re what actually influence website traffic to convert into a sale.
And once you find someone you’re interested in working with, you’ll need to lay the groundwork for success. Here are six tips to keep in mind when working with a freelance copywriter.
After putting it off for some time – or forever! – you’ve finally started making search engine optimized (SEO) copywriting for your business a priority. That in itself is worth celebrating – but celebrating is the last thing you feel like doing. That’s because no matter what you do, you’re not getting the results you’d hoped for.
Maybe you were hoping for more subscribers to your blog subscription, or additional inquiries about your business, or an increase in website orders. But you’re not seeing any of these outcomes, and you’re starting to get discouraged.
Before you throw the towel in on SEO copywriting, let’s figure out what may be the reason for it – together. Below, we’ve tried to make copywriting as simple as possible by outlining the top three problems many business owners face, plus how to fix them easily.
You’ve done everything you can think of to bring in more money for your business.
You have a well-designed website.
You send out email marketing campaigns regularly.
You’ve even invested in Google ads!
But no matter what you do, you aren’t noticing an improvement in the number of leads you’re getting – and you’re starting to question what you’re doing.
Before you spend any more time or money, it’s time to hire a freelance copywriter. Their expert writing skills will drive more traffic to your website and convert that traffic into sales.
Let’s dive in and see how freelance copywriters can help you do what you’ve been trying to do yourself: increase business profits.
Freelance copywriting: all business owners can benefit from using it, but many don’t even know it’s an option.
Known as the process of writing words that attract, engage, and convince a target audience to take action – professional copywriting is beneficial for all sizes and types of businesses. You can find copy almost everywhere: from social media posts to email marketing campaigns to websites. When done well, it can help you build brand recognition, grow social media followers and blog subscribers, and most importantly, increase sales.
Unless you’re a large business, you likely don’t require a full-time copywriter on staff. And that’s where a freelance copywriter comes in handy! From what freelance copywriting is to hiring the right freelance copywriter, this article discusses it all. Let’s dive in!
When’s the last time you picked up the phone to call a business?
If you’re like the majority of consumers, it’s been a while. With the increased use of smartphones and mobile shopping, buying online is a part of our day-to-day lives. More than half (55 percent) of all customer interactions usually start online, with over a quarter of them beginning on mobile devices. And during recent lockdowns from COVID-19, online shopping was the most convenient way – and in some cases, the only way – to purchase the things we need and want.
Instead of talking to salespeople or handling a physical product, you’re relying on what you read online. With eighty-one percent of shoppers conducting online research before making a purchase, websites play a vital part in the decision-making process.
But a website’s only effective when it has two things: a user-friendly design, and strong copywriting. With copywriting being our specialty, we would argue that the latter is the most important! You need words that have the power to communicate value and influence a buying decision. In short, you need to write words that sell.
Use the following five tips to create copywriting for websites that converts.
When done right, copywriting has the potential to take your business to a whole new level. Stellar copy helps you build your brand image and differentiate yourself from your competitors. Search engine optimization (SEO) rankings can improve, leading to more clicks on Google. You can also use it to create customer loyalty and a reputation as an industry expert.
And for those business owners wondering how copywriting can affect their bottom lines? The results can be monumental! Great copy can persuade readers to take action, generate more leads, and increase sales.
To achieve any of these outcomes, you first need to have a solid understanding of what copywriting’s all about. In this guide, we’ll start with reviewing the basics – a copywriting definition, copywriting job description, and copywriting skills, before delving into what copywriting in marketing can do for your business. Let’s get started!
After reading our latest post, you now know what content marketing is and why it’s important for your business. Next up? Put that knowledge to use!
Developing a plan for your content marketing is a huge task – and one that needs to be done right. To help, we’ve created an easy-to-follow checklist on how to make a content marketing strategy for your business. Let’s get started!
Step #1: Identify Business Goals
When you create a content marketing strategy, you need first to determine your reasoning for why you’re creating content. Without defining your goals, it’s difficult – albeit impossible – to create great content.
You may have multiple reasons for developing a content marketing strategy – but try to focus on your top-priority goal. Is it to increase sales? Create cost savings? Develop a loyal customer following?
As HubSpot shows, content plays different roles during each stage of the buying cycle. That’s why it’s critical you’re using the right type at the right time.
You want to make sure that your content marketing goals are sustainable for the long-term and resonate with your company’s goals and mission. Ask yourself what your current marketing initiatives are failing to do and evaluate how a proper strategy can help you achieve your goals.
Step #2: Research Target Audience
If you’ve been in business for a while, you may think you can skip this step. But regardless of how new or established your business is, every business owner can benefit from completing audience research. The world of marketing moves quickly, and new opportunities emerge regularly. You need the most up-to-date information on your target audience to be able to produce the best content.
Developing an understanding of your audience will provide you with the insight you need to make an effective content marketing strategy. Creating audience personas – helpful information about your target audience, including demographic profiles, content engagement preferences, and informational needs and goals – can help you recognize the value that your content will provide. You’ll learn what type of content will best meet your target audience’s preferences and drive productive engagement.
To gather accurate customer data for your personas, use a combination of the following:
Interview your customer service employees to learn about typical consumer behaviour
Conduct one-on-one customer interviews to hear about content preferences first-hand
Complete external research, such as profiling data, industry blogs, and standardized forms
Compare analytics data from your website’s back-end and Google Analytics to reveal important insights into your audience’s interests
Step #3: Create Valuable Content
Remember, your content isn’t all about you. Instead, it should always focus on your target audience – that persona you built-in step two. To accomplish this, make sure your content’s unique, addresses pain points, and offers value or entertainment.
Even the best content is useless if your audience doesn’t see it. Using the information you learned about your audience persona, distribute your content using the most suitable platforms. Maybe your audience is looking for answers on social media sites, or perhaps they’re more interested in reading professional blog posts. More than likely, you’ll end up using a combination of the 100+ content platforms available.
As for content that you’ve already created? Complete an evaluation to see what’s working and what’s not. Old, broken, or neglected content should be addressed. Otherwise, it can hurt your user experience and SEO score.
Quality is key when it comes to content, so never create content for content’s sake. Do everything possible to make your content stand out – like determining your unique brand story. Why should someone purchase your products or services? What sets you apart from your competitors? What type of value does your business provide? Make your brand story come to life through successful brand storytelling.
To determine the right topics to include in your content marketing strategy, be sure to complete some keyword research. What’s your audience searching on Google? What issues are currently trending in your industry? Craft some of your content around these terms.
Keep your content organized with an editorial calendar. Map out the key topics and themes you want to discuss, decide on a posting schedule, and outline your content’s key distribution channels. If you have a team, an editorial calendar is especially useful for keeping everyone on track with your marketing strategy.
Step #4: Review Your Results
You may be producing a lot of content – but do you know if it’s effective or not? To determine whether your content is delivering results, you need to get some feedback.
To start, access the same analytics data you did in step two. Consider the Average Time on Page, Bounce Rate, and Pageviews. What type of content has the most engagement? What has the least?
Next, review your social media sharing metrics to see what content is getting shared the most, which platforms are being used, and what content is producing conversions. Any other type of metrics you have access to – such as sales or lead metrics – should also be reviewed.
Your customers are also an excellent source for suggestions. Ask them for honest feedback about the type of content you’ve been creating and what kind of content they want to receive more of from you.
Combine all of this information to craft even better content in the future.
Conclusion
There’s a never-ending supply of content all over the Internet, so your content needs to stand out.
Finding the time that’s needed to create a content marketing strategy may seem impossible. But trust us: spending the time to develop a strategy now will reap you many future benefits. No longer are you left scrambling to come up with engaging content for your audience – which often leads to rushed, poorly written content. Plus, you’ll see improvements in social media traction, your authority online, and the number of leads and conversions you generate.
Without a proper content marketing strategy in place, marketing often gets forgotten about – which eventually shows in your bottom line. If you cannot find the time for strategy creation, our Toronto copywriting team can always help!
How often do you post to social media? Write new blog articles? Create fresh content for your email distribution list?
If you’re like many other small business owners, content marketing is something that’s squeezed into your day – often at the last minute (or sometimes not at all). And it’s no surprise why. Continuously coming up with suitable content to publish and distribute takes time and energy, neither in abundance as a small business owner.
But what if there was a way to write, design, and make great content for your target audience that will generate results – and is doable, no matter how busy you are?
