After a while, coming up with fresh, new topics for your
company’s blog can start to seem impossible.
You may start finding it difficult to generate content that
will keep your reader engaged or begin to question what the purpose of blogging
is. Maybe your blog posts start to get sporadic, too. Hey, blogging once in a
while rather than on a regular basis is fine, right?
In short, no, it’s not. Here’s why high-quality, regular blog writing is important for your small business.
So after sitting down to finally write
a blog post for your website, you’ve got it completed…or so you think. Before
you hit that publish button, are you confident that your article includes
everything that it should? A Call to Action, otherwise known as a CTA, is one
of the most important aspects
to include in your blog writing. If you’re wondering what that is and how
to write an effective one, this article has got you covered!
The Reasons Behind Writing a Blog
Before we delve into what a CTA actually is, spend some time
considering why you’re writing a blog in the first place.
Maybe you’re just being a good student and following the advice of a Toronto copywriting expert like us. Or maybe, it’s because you recognize for yourself the importance of publishing regular, interesting content to your website. You know that it helps build authority in your industry, encourages repeat visitors to your website and improves your website’s SEO, which leads to better rankings on search results pages. It’s a way to keep visitors informed about your product and service offerings and encourage them to reach out to you for more information.
If you think we’ve forgotten one of the biggest overall
reasons for staying active on your blog, don’t worry – we haven’t. (We just
wanted to see if you were still paying attention!)
Overall, you’re hoping that staying active on your blog will
produce more sales for you.
If it’s done right, there’s no doubt you will see results. A
CTA plays a huge part in making that happen!
What is a CTA?
A CTA is used to accomplish a certain goal in advertising
and promotion. Maybe you want more email subscribers, blog followers or (the
grandest prize of all), website conversions. Without the proper CTA, none of
these things can be accomplished.
CTAs in the Wild
If you’ve been reading our blog for a while, you may have
already started noticing that our blog articles end in a similar manner.
No matter what blog post you read that we’ve published,
you’ll realize that we always include a reason to get in touch with us. We show
you what our services can do for your small business and provide an easy way to
reach out to us for more
information. Sometimes, we even include incentives that are time-sensitive,
like a discount code or limited free consultation bookings (as viewed in the
first example).
We use verbiage that makes our CTAs seem like they are the
only logical thing to do. We take into consideration that you’ve spent the time
reading until the end of our article – so you must have a slight interest in
what we offer. We try to tap into that further by including messaging that encourages
you to contact us.
How to Write a Great CTA
CTAs may seem easy to create – but trust us, they aren’t!
Using only a few words, you need to make your CTA compelling
enough to click. Include a command verb at the start of the sentence or phrase to
invoke the desired action. If you’re an e-commerce business, start your CTA
with “buy,” “shop” or “purchase.” Trying to drive engagement on an e-book or
white paper? Use “download” or “subscribe” as your action-invoking words.
Looking for more people to contact you about your services? Use words like
“find out” or “learn more.”
You want readers to take action now, so make your offer seem like it won’t last long.
Most important of all? Make it as clear and engaging as
possible – you don’t want there to be any confusion from the reader about what
you want them to do next.
a call to action is Useful in More Than Just Blogs
A CTA should be included in more than just your blog articles. Use them cleverly in social media posts, advertisements, e-newsletters and website pages to help close a deal.
If you’re starting to sweat about how to write great CTAs,
relax and let us write them for you! For a limited time, we’re offering 50% off
of some of our most popular blog packages using BLOG50. Contact us today to learn more!
Are you inexperienced at knowing the best way to get your message across to your audience? Do you simply lack the time to write your business’s content well? Are you unsure of where to start when it comes to hiring a freelance copywriter?
Making the
choice to work with an experienced copywriter can provide you with huge
benefits – as long as a great working relationship is established from the
beginning. Here’s what to keep in mind after hiring a freelance
copywriter.
It’s on advertisements, websites, emails and posters.
It’s on the
backs of products, on take-out containers and in magazines.
In short – it’s around you everywhere.
Copywriting,
that is.
The act of copywriting, or writing words to inspire an audience to take a certain action, is anything but easy. Being a great copywriter requires a special skill set, years of experience and a commitment to remain up-to-date on the latest copywriting techniques.
Need more reasons why you should hire a copywriter? Ask yourself the following three questions.
After
hearing what I do, it’s only a
matter of time before a certain question gets asked by a small business owner.
“What
should I be focusing on the most when it comes to my marketing?”
As much as
I want to keep things simple, there really is no right answer to that question.
A great marketing strategy entails many different elements, with the major ones
being social media, SEO and websites.
Advertising, a PR strategy and blogging are also
crucial.
Like me, you probably have a limited budget to spend on marketing your business. As a result, you’re pressured to make decisions about where your money will be best spent.
Although each business is unique, there are more effective ways to spend your marketing budget than others. Here’s where I think you should focus your marketing strategy – and more importantly, why.
In the beginning, writing a blog seems like a great idea. You
have so many topics you want to write about that your keyboard can hardly keep
up!
But eventually, new topic ideas stop flowing in.
At that point, blog writing can quickly become time-consuming
and difficult. Hours are being spent in front of a keyboard but hardly any work
is being completed.
Eventually, you become frustrated and stop writing blog
articles altogether (horrified gasp!).
Wondering why it became impossible to come up with new topics?
You can’t
delay it any longer – your business needs some extra support.
The
decision to hire someone is only your first step. You now need to decide what’s
best for your business – hiring a freelancer or an employee. In this article,
I’ve outlined the main differences between the two to help you make the best
decision for your small business.
Maybe it
was because it was causing you unnecessary frustration, worry and stress.
Maybe it
was because you found you didn’t have enough time to do it properly.
Or maybe it
was because you weren’t getting the results you deserved.
In the end,
it doesn’t really matter what propelled you to hire a copywriter. What is
important is that you spend some time researching potential copywriters before
you make a decision on who to hire.
Here are
four red flags to look for when choosing a copywriter to work with.
The call started out innocently enough: “Are you Sarah McKenzie, the copywriter?”
“Yes, how can I help you?” I responded.
“I own a dance studio and have questions about using copyrighted music in my classes. Do you know the legalities surrounding that?”
Seeing as
this wasn’t the first time that my copywriting
services have been confused with copyright
services, I decided it was
time to write a blog on the topic.
Although
they’re both pronounced the same way, the meaning of each word is completely
different. Here’s the main difference between copywriting and copyright – and
how to know when to use each term correctly.
