4 Ways to Start Writing Great Headlines that Convert

how to write great headlines
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As the saying goes, “You shouldn’t judge a book by its cover.”

Even so, many people do. A book’s cover is what attracts potential readers and convinces them to learn more about its contents. In the end, it plays a huge role in whether a book sale is actually made or not.

Just like the cover design is crucial to a book, a headline is crucial to web copywriting. No matter what you write, your headline or title is what attracts the reader initially to your content and convinces him/her to keep reading.

Wondering how to better your chances of prospective customers reading your web copy? Here are four rules of thumb to keep in mind when writing great headlines that convert.

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Avoid these 5 Tips when Writing Website Copy

your website's copywriting shouldn't be boring
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Anyone can create a website, but not everyone can create a website that will generate results. Wondering what the key difference is between the two?

One word: copywriting.

The words you are putting on your website’s pages need to be engaging, convincing, interesting – and a whole lot more. Here’s what to avoid so that you create the best copy for your website.

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Blog Copywriting Tips: 5 Steps to Follow when Writing Effective Blogs

tips to follow for blog copywriting
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According to Forbes, having a blog on your website increases search engine traffic, humanizes your brand and increases leads.

But a blog will only achieve those results if it’s written properly! Here are five of the best blog copywriting tips we suggest you follow when writing your small business’ blog.

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Infographic: 17 Unknown Facts About Small Business Copywriting

It’s getting more and more difficult to be successful as a small business owner without effective web copywriting.

Think about it: the majority of consumers head to good old Google for information and answers. And if that consumer lands on your website and finds a lack of engaging, relevant copy, guess what they’re going to do next?

That’s right, they will choose another website – probably your direct competitors’!

All but ten percent of organizations are using copywriting in their marketing efforts. But not all copywriting is the same! Only quality, error-free, SEO-friendly copy gets people to hang around your site, build interest in your brand and eventually create more customer conversions.

Learn more about small business copywriting with these interesting facts!


As Toronto copywriters, we can get you results you deserve from your small business’ copywriting! Arrange a free consultation with us today.

5 Small Business Management Tips that Will Save You Time

small business management tips

As a small business owner, you feel like you work constantly.

Even on your ‘off-time’ (what is that?!), the wheels of your mind never stop turning. You’re constantly thinking about how to improve your business, get more customers and increase your sales.

But no matter how many hours you work, you can never seem to get to the end of your to-do list.

When you’re working in this manner, it’s only so long before you suffer from burn-out. And as a small business owner, you definitely can’t afford that to happen!

That’s why it’s important to start working smarter. Here are five small business management tips that can help you accomplish that!

#1) Plan Your Time

Improving the productivity of you and your team starts with getting organized.

Take some time at the beginning of each week to review your business’ projects and goals. Then create a master list of all the tasks you need to accomplish.

Next, estimate how long each task would take to complete and prioritize each task. Open up your calendar and schedule a suitable time to focus on each specific priority.

Trying to remember things that need to be completed is an energy drainer. Instead, write down any item that needs to be done so that you no longer have to remember it yourself.

Solution: Make a list of three tasks that you want to accomplish each day.

#2) Stop Wasting Time

Many times, meetings that are held with the goal of increasing efficiency end up doing the complete opposite. They can quickly get off track, drag on for hours and create confusion for your staff about what still needs to be done.

Even worse, they can leave employees feeling mentally exhausted which can affect the rest of their workday.

Solution: Before scheduling a meeting, think about whether the information can be shared in an email or memo instead. If a meeting is still necessary, try to limit your meeting to a half hour or less.

#3) Just Do It

It’s easy to get into a habit of putting off certain business tasks by telling yourself you’ll complete them tomorrow.

But then tomorrow happens and they remain on your to-do list.

Apply the Nike philosophy and “just do it” when it comes to tasks that need to be done! For any task that takes you less than two minutes to complete, stop putting it off and do it immediately. If a task requires longer than a couple of minutes to complete, either schedule it to be completed at a later date or see if it can be delegated to someone else on your team.

Solution: Begin your day with the task that you least prefer before you accomplish anything else. This helps set the tone for a more productive day!

#4) Control Your Email

Our attention spans are getting shorter and shorter. Receiving constant alerts for new emails and social media comments isn’t helping.

How many times have you started completing a task only to abruptly stop it when you receive a new email notification?

When was the last time you took a few minutes to scroll through social media?

Regularly pausing your work to start a new task causes you to start and stop a different train of thought – creating more work for you in the end.

Solution: Schedule a maximum of three times each day to check your email and respond to social media comments. Ignore (or stop) phone notifications otherwise! When sending emails, use short, efficient messages and only include necessary parties.

#5) Outsource When Possible

You only have so many hours in each day. Wouldn’t you rather spend them focussing on key business aspects that you excel at rather than ones you struggle with?

Outsourcing is one of the best ways to get tasks accomplished that require the skills you lack.

Was math never your strong suit? Then outsource your company’s payroll to a bookkeeper.

See the benefits of a regular e-newsletter but regularly experience writer’s block? Then check out a copywriter.

Need a new website that you can drive traffic to? Look for an affordable web designer.

Sure, outsourcing may initially seem like a luxury for small business owners. But when you use an affordable one, it actually isn’t! Plus, hiring an expert to complete a task that your skillset isn’t suitable for can bring savings in time, stress and productivity.

Solution: Decide what business tasks you dislike the most or are least qualified to complete. Then find a freelancer to fulfill that role.

As a small business owner, it doesn’t take long to get overwhelmed. But by implementing the small business management tips above, you can quickly experience an increase in productivity and a decrease in your stress level!

For more information about the services we provide as Toronto copywriters, contact us today!

How Do I Write a Blog Post?

guy with writer's block

So you’ve had “create a blog post” on your to-do list for a few days now.

But each time you sit down in front of the keyboard, you end up looking at a blank screen…unsure of where to begin.

Sometimes starting a blog post can be the most difficult step of the entire blog writing process. But normally once the pen gets flowing – errr keys get pushed – the content seems to flow!

Need some help with thinking of a blog topic, a headline, or a great intro? Wondering how to write a blog post that will bring traffic to your site?

Below are some blog writing tips that we follow ourselves at Sarah McKenzie Copywriting Services!

How to Write a Blog Step #1) Understand Your Reader

Whether you’ve been blogging for years or have just started, coming up with fresh topics that will resonate well with your audience can be difficult.

Creating an effective blog post takes plenty of time (and sometimes sweat and tears, too!)! What’s the point in spending your (already limited) time and energy on an article that won’t be read by your target market?

Spend some time researching your audience and conducting market research to learn about their needs. This can be as simple as generating a question on your social media sites asking your audience to post industry-related questions that they want answers to.

Taking the time to fully comprehend your readers helps you create copy that won’t just get read, but shared, too.

How to Write a Blog Step #2) Generate a Topic

Now that you have a better understanding of your audience, you need to brainstorm some topics that would interest them. What do they want to read?

Check out your competition and see what type of topics are getting shared and commented on regularly. Perform keyword research to identify what search terms are most frequently getting searched in Google related to your industry.

Don’t forget about using the power of social media for your topic research, too! Follow industry leaders and read informative articles to remain up-to-date on industry trends and news. These can be great sources for time-sensitive, trend-related blog articles.

How to Write a Blog Step #3) Know What You Want to Say

It’s time to start creating your blog article now! Decide what your spin will be on the topic you’ve chosen. Maybe your competitor did a great how-to article that trended well on social media. Instead of copying that idea, make it your own. For example, change your competitors’ how-to post to an article that discusses what to avoid instead.

Your article’s intro must be engaging enough to entice a reader to continue reading. Make your article’s topic apparent right away. Doing so helps the reader to quickly identify whether your article will be useful to them or not. You don’t want to drive potential traffic away when your article seems to lack focus!

Whenever you get stuck writing, take a step back and review what you’ve written so far. Are you staying focused on your topic? Are you creating content that will keep your audience interested and engaged until the end?

In a lot of cases, experiencing writer’s block is a result of not knowing how to clearly articulate your thoughts. Take a break, and come back to your keyboard with a fresh mind.

How to Write a Blog Step #4) Craft a Catchy Title

We always create our titles after the article writing is complete.

Wondering why? From our experience, we’ve found that generating a topic right away can really roadblock our writing process. You can get so stuck on creating the perfect title that you become too frustrated to write the actual article.

After we start writing the article itself, topic generation becomes much easier for us. It almost seems to write itself! Keep in mind that the title is even more important than the content since it is what compels your audience to continue reading or not.

Don’t forget about your meta description! This helps your article appeal to readers in search results.

Conclusion

Sometimes even with the best intentions, crafting your company’s blog is just not your forte. And that’s okay!

Knowing when to outsource certain tasks to experts can bring a range of benefits to your company. If you’re interested in learning more about outsourcing your company’s blog to an experienced Toronto copywriter, we would love to help!

Blog Writing 101: What to Include in Your Next Blog Article

computer desk

You’ve come up with a great blog topic and you’re excited to craft your next article.

But how do you ensure it will be your best one yet; that it will generate the website traffic, social media shares and comments/likes that it deserves?

Simple – by including six key requirements.

From the article’s first few lines to its final sentence, here’s what to include in every blog article you create to maximize results!

A Compelling Title

In a maximum of five seconds, a reader will decide whether they’re going to read your blog article or not. Without an interesting title, the chances of a reader continuing on is virtually zero. Why put all that effort into writing an entire blog article, without dedicating even more effort to crafting the perfect title?

A headline plays an important role. Besides clearly informing people what your article is all about, it gets readers excited to read your entire article. Plus, integrating SEO techniques into your title can compel people to click on your site in search engine results instead of your competitors’ websites.

Topic Generation

When writing a blog article, you need to write about what your reader wants to read, which may differ from what you actually want to write.

Blog articles are targeted to a certain audience and must address their needs and wants. Why would they choose your company over your competitor? How can your company’s products/services fulfill their needs?

Coming up with topics can be tough if you aren’t an experienced copywriter. You need to not only generate an interesting topic but one that will be searched on Google, too. Conducting some keyword research is key during this stage and our Toronto copywriting services can help you do that successfully!

Length

One question that we often get asked by our clients is in regards to optimal blog article length: “How long should each and every blog post be that we create?”

There’s no simple answer to that. Blog length depends on your topic, your audience and your intent.

Does your audience enjoy reading long-form copy, or are you targeting people who are already crunched for time?

How much information do you have to discuss while keeping your audience engaged?

Do you want to provide a broad overview of a topic and encourage readers to reach out to you for more information? Or do you want your blog article to address numerous questions so that you only get traffic that is more likely to convert into customers?

When it comes to blog length, we always tell our clients that it’s the quality that matters. A 1,000-word long blog post is useless if nobody will want to read it!

Readability

Your blog needs to be easy to read which is why you need to make readability a priority.

Keep sentences short, avoid flowery phrases and edit, edit, edit! Target your writing to your audience – ie. depending on who your blog’s intended for, it may be okay to use acronyms.

Don’t forget about the power of subheadings! They help break up your content so that readers short on time can skim to the exact information that interests them.

Search Engine Optimization (SEO)

The world of Google is constantly changing and it can be difficult to keep up.

Staying on top of the newest algorithms and SEO techniques helps your content get found by search engines. SEO cannot be learned overnight – and even the most experienced copywriter is constantly learning new tips.

Title length, keyword research, meta descriptions and more help get your content in-front of the audience you’re targeting.

Call to Action (CTA)

Each blog article you write should include a CTA that encourages some sort of action by your reader.

Maybe it’s to sign up for your e-newsletter, email you for an estimate, or download your newest e-book. Whatever you decide on, including a CTA in each of your blog articles will help grow your audience base and convert more customers.

The Bottom Line

Many company owners think that blog writing will be a very simple task. But in order to get the best results, your blog needs to include the six items above.

At the end of the day, you want to increase website traffic and get more sales. Your blog is a great way to help you achieve these goals!

For the greatest chance of blog writing success, hire a Toronto copywriter that’s experienced with writing effective blog posts. Contact us today for a free consultation!