Especially after the last couple of years we’ve had, is there anything more exciting than busting out a new calendar? With a new year comes a fresh opportunity to take your business to new heights!
Some business owners may make 2023 the year to prioritize marketing for their websites. And what better time than now to brush up on your copywriting knowledge? If that sounds like you, you may be wondering:
How to complete copywriting for your business
How to complete copywriting for your website
How to outsource copywriting service
If this was one of your new year’s resolutions, we’ve got some great tips! Read on to learn more about the most important copywriting information you’ll need in the coming year.
No matter how strong of a writer you are, you’ll have good and bad days when writing copy for your business.
On the good days, your fingers will fly over your keyboard. You have so much to say about your brand that you can’t wait to hit that publish button and let the world know!
But on the bad days, those same fingers will grind to a slow halt. Instead, they end up twiddling your hair or holding your mug of coffee a lot more than usual.
You’ll start looking for any excuse to leave your computer – and wait patiently for those creative juices to start flowing once more.
And if they still don’t, you’ll start trying to convince yourself that this new piece of website content isn’t really that important.
But deep down, you know that every single piece of website content you create is crucial. It’s what’s convincing your target market that they should – no, they need to – purchase your product or service.
So just because you’ve hit writer’s block, you can’t give up on creating the content you need.
Instead, now’s the time to get some inspiration. And what better way to get the momentum going once more than looking at some amazing examples of copywriting? Below, we’ve outlined some of the best high-quality copywriting examples of all time – plus some favourite ones that yours truly has come up with. Let’s dive in!
If you’ve been struggling with writing copy for quite some time, what if we told you there was an easier way? And that – even better, it didn’t involve any extra expense?
Sure, the most sure-fire way to get great copy is to hire a professional copywriter. But for business owners just starting out, doing so is often out of financial reach.
If you’re looking for a way to make copywriting a less dreaded task, then we’ve got you covered! Below, we’ve outlined the four most helpful copywriter tools to help you write better copy – starting today.
When done well, copywriting can bring a load of benefits to your business. It can help you attract and retain a loyal customer following, build your brand image, and earn a reputation as the go-to source for your product or service. But most important of all? Copywriting can persuade readers to take action, which increases the profitability of your business.
To get the maximum ROI for your copywriting investment, you need copy that converts. The following four copywriting tips outline how to make that happen.
Your website designer has put together a beautiful template for you but needs the content – or copy – to finish it up.
Not a big deal, right?
Until you realize the importance of your website content.
Sure, design is important – and you need one that incorporates a great user experience (UX). But the words on your website pages themselves? They’re what actually influence website traffic to convert into a sale.
After putting it off for some time – or forever! – you’ve finally started making search engine optimized (SEO) copywriting for your business a priority. That in itself is worth celebrating – but celebrating is the last thing you feel like doing. That’s because no matter what you do, you’re not getting the results you’d hoped for.
Maybe you were hoping for more subscribers to your blog subscription, or additional inquiries about your business, or an increase in website orders. But you’re not seeing any of these outcomes, and you’re starting to get discouraged.
Before you throw the towel in on SEO copywriting, let’s figure out what may be the reason for it – together. Below, we’ve tried to make copywriting as simple as possible by outlining the top three problems many business owners face, plus how to fix them easily.
Freelance copywriting: all business owners can benefit from using it, but many don’t even know it’s an option.
Known as the process of writing words that attract, engage, and convince a target audience to take action – professional copywriting is beneficial for all sizes and types of businesses. You can find copy almost everywhere: from social media posts to email marketing campaigns to websites. When done well, it can help you build brand recognition, grow social media followers and blog subscribers, and most importantly, increase sales.
Unless you’re a large business, you likely don’t require a full-time copywriter on staff. And that’s where a freelance copywriter comes in handy! From what freelance copywriting is to hiring the right freelance copywriter, this article discusses it all. Let’s dive in!
When’s the last time you picked up the phone to call a business?
If you’re like the majority of consumers, it’s been a while. With the increased use of smartphones and mobile shopping, buying online is a part of our day-to-day lives. More than half (55 percent) of all customer interactions usually start online, with over a quarter of them beginning on mobile devices. And during recent lockdowns from COVID-19, online shopping was the most convenient way – and in some cases, the only way – to purchase the things we need and want.
Instead of talking to salespeople or handling a physical product, you’re relying on what you read online. With eighty-one percent of shoppers conducting online research before making a purchase, websites play a vital part in the decision-making process.
But a website’s only effective when it has two things: a user-friendly design, and strong copywriting. With copywriting being our specialty, we would argue that the latter is the most important! You need words that have the power to communicate value and influence a buying decision. In short, you need to write words that sell.
Use the following five tips to create copywriting for websites that converts.
When done right, copywriting has the potential to take your business to a whole new level. Stellar copy helps you build your brand image and differentiate yourself from your competitors. Search engine optimization (SEO) rankings can improve, leading to more clicks on Google. You can also use it to create customer loyalty and a reputation as an industry expert.
And for those business owners wondering how copywriting can affect their bottom lines? The results can be monumental! Great copy can persuade readers to take action, generate more leads, and increase sales.
To achieve any of these outcomes, you first need to have a solid understanding of what copywriting’s all about. In this guide, we’ll start with reviewing the basics – a copywriting definition, copywriting job description, and copywriting skills, before delving into what copywriting in marketing can do for your business. Let’s get started!