The Biggest Challenges Faced with Copywriting – and How to Fix Them
Tell me, how many times has the following happened to you? After you realize your blog or website needs a refresh, you’re excited to get started. But then you sit down in front of your computer, ready for the creative juices to flow. Except they don’t. Instead, you start to feel overwhelmed, confused, and frustrated…eventually […]
How to Write a Good Blog Post
Writing great material for your blog takes time. It takes energy. And it takes dedication. So when you finally find the time to craft an article, you need to make sure it will pay off – and produce results. The following tips on how to write a good blog post never get old. In fact, […]
4 SEO Tips for Writing a Great Blog Post
When you hear the words keyword research, backlinking opportunities, meta descriptions and URL structures, do they sound like a foreign language? As complicated as it may seem, search engine optimization (SEO) is what helps your blog receive the web traffic it deserves. Use our following SEO tips for writing a great blog post!
Time Management Strategies to Use When Blog Writing
When you first start your company’s blog, you’re excited! It’s easy to come up with a topic to write about and finding an appropriate image to match the post isn’t a problem. However, in only a matter of months– or maybe even weeks – you start to realize that blog writing is more difficult than […]
How to Start a Blog for Your Business
Housework, exercise and meal prep: For many people, starting is often the most challenging part. Once the procrastination is over, the task typically becomes easier to accomplish. The same goes for blog writing for your business. In the beginning, it may seem like a daunting mission. But once you make the effort to begin, blog […]
The Top 5 SEO Mistakes You Need to Avoid Doing
Sure, it’s important to know what you should be focussing on in your SEO strategy, but what’s equally (or possibly even more) important is knowing what you should be avoiding. The world of SEO is tricky – even for us professionals. If you do something that makes Google unhappy, it can be really hard to […]
What Is SEO and How Can It Help My Business?
It can be hard enough keeping up with customer inquiries, payroll and tax filing – but knowing what to do when it comes to SEO? That’s a whole other challenge. Search engine optimization – more commonly known as SEO – can be a confusing, frustrating and difficult marketing technique for many small business owners to […]
3 of the Biggest Myths About Copywriting
Being a freelance copywriter for over ten years, I’ve heard a lot about my trade. Thankfully, the majority of people I encounter understand that like many other careers, copywriting requires a certain type of discipline, attention to detail and skill set unlike any other. In this article, I’ll debunk three of the biggest myths about […]
4 Easy-to-follow Proofreading Tips
Whether you’re writing a social media post, Google ad, e-newsletter, blog post or website content, you better make sure that it is error-free. If not, you risk being seen as a business that is unprofessional, sloppy or illegitimate. Your own products or service offerings may be questioned, with readers wondering if they may be of […]
Why Blog Writing Is Important
After a while, coming up with fresh, new topics for your company’s blog can start to seem impossible. You may start finding it difficult to generate content that will keep your reader engaged or begin to question what the purpose of blogging is. Maybe your blog posts start to get sporadic, too. Hey, blogging once […]