How to Write A Great Call to Action in a Blog
So after sitting down to finally write a blog post for your website, you’ve got it completed…or so you think. Before you hit that publish button, are you confident that your article includes everything that it should? A Call to Action, otherwise known as a CTA, is one of the most important aspects to include […]
4 Tips to Follow After Hiring a Freelance Copywriter
Are you inexperienced at knowing the best way to get your message across to your audience? Do you simply lack the time to write your business’s content well? Are you unsure of where to start when it comes to hiring a freelance copywriter? Making the choice to work with an experienced copywriter can provide you […]
Why Should I Hire a Copywriter?
It’s on advertisements, websites, emails and posters. It’s on the backs of products, on take-out containers and in magazines. In short – it’s around you everywhere. Copywriting, that is. The act of copywriting, or writing words to inspire an audience to take a certain action, is anything but easy. Being a great copywriter requires a […]
Where Should I Focus My Marketing Strategy?
After hearing what I do, it’s only a matter of time before a certain question gets asked by a small business owner. “What should I be focusing on the most when it comes to my marketing?” As much as I want to keep things simple, there really is no right answer to that question. A […]
How to Generate Blog Topic Ideas that are Amazing
In the beginning, writing a blog seems like a great idea. You have so many topics you want to write about that your keyboard can hardly keep up! But eventually, new topic ideas stop flowing in. At that point, blog writing can quickly become time-consuming and difficult. Hours are being spent in front of a […]
Freelancer vs. Employee: Which is Better for My Business?
You can’t delay it any longer – your business needs some extra support. The decision to hire someone is only your first step. You now need to decide what’s best for your business – hiring a freelancer or an employee. In this article, I’ve outlined the main differences between the two to help you make […]
Need Tips on Copywriting? Here Are My Top 4
If you’re going to spend hours writing web content, blog content and social media copy, you need to make it worth your while. Use my following four tips for creating effective copy or content writing for your business.
4 Red Flags to Look for When Hiring a Copywriter
Maybe it was because it was causing you unnecessary frustration, worry and stress. Maybe it was because you found you didn’t have enough time to do it properly. Or maybe it was because you weren’t getting the results you deserved. In the end, it doesn’t really matter what propelled you to hire a copywriter. What […]
Copywriter vs. Copyright: What’s the Difference?
The call started out innocently enough: “Are you Sarah McKenzie, the copywriter?” “Yes, how can I help you?” I responded. “I own a dance studio and have questions about using copyrighted music in my classes. Do you know the legalities surrounding that?” Seeing as this wasn’t the first time that my copywriting services have been […]
4 Productivity Tips for Entrepreneurs During Difficult Times
As entrepreneurs, the COVID-19 pandemic presents even more for us to worry about: What will this mean for our business’s financial future? How are we going to sustain ourselves during this crisis? Will we even have a business when this is all over? Here are four tips to follow to make the most out of […]