Writing great material for your blog takes time. It takes energy. And it takes dedication. So when you finally find the time to craft an article, you need to make sure it will pay off – and produce results.
The following tips on how to write a good blog post never get old. In fact, we follow them every day here at Sarah McKenzie Copywriting Services!
How to Write a Good Blog Post Tip #1: Know Your Audience
Your blog is a vessel for your website. It’s used to attract organic traffic, build brand awareness, and increase authority in your industry.
But to do that, you need to know how to reach your target market properly. If you haven’t already spent time researching your target market, now’s the time to do it. Before you can write a good blog, you need to know who your products and services are best suited for and how they can help them.
Once you determine who could benefit the most from your business’s offerings, determine specifics about that target audience. Research their demographics including age, gender, and income level as well as their psychographics (personality, lifestyle, values). Think about how your products or services could appeal to this target market and what the best method is to communicate with them (social media, e-newsletters, etc.).
Although defining your target market can be a challenge, it’s necessary. Knowing who to target your blog article to (and where to best promote it when it’s finished) can help give it the web traffic it deserves.
How to Write a Good Blog Post Tip #2: Do Your Research
Once you have a better grasp on your target audience, you need to figure out what type of topics they would find most appealing.
In the past, we’ve written blog posts that can help you generate captivating headlines and write copy that converts. Prior to writing the copy itself, you need to research a topic that’s trending – or something that is frequently searched on Google. There are several ways of completing keyword research on your own, with many of them being at no-cost.
Since finding keywords can take some time, we suggest compiling a list of multiple trending topics during your research. When you go to write your next blog post, you will be thankful you did!
How to Write a Good Blog Post Tip #3: Put It All Together
So you know who your audience is and have found a topic that is trending on Google. You can breathe easy, now: the blog research portion is now all done!
Next, it’s time to get down to business and write a good blog post. Starting with an outline can help consolidate your research and keep your writing on track. Write in a language that your reader can clearly understand, avoiding industry jargon. Choose a style that best represents your brand, such as formal, informal, first-person, or third-person.
Most importantly, avoid writing fluff. If you don’t, you risk losing readers who may get bored or frustrated. Taking a break when you need it to revitalize yourself can help you continue producing valuable content.
How to Write a Good Blog Post Tip #4: Complete Proper SEO
Like the rest of your website’s copywriting, search engine optimization (SEO) is crucial in blog copy, too. When done correctly, you can receive higher rankings on search engine results pages and more organic traffic to your blog.
On-page SEO includes meta descriptions, image alt tags, header tags, and URL structures, whereas off-page SEO is all about link building. Both types of SEO need to be effectively used to get your blog the traffic it deserves.
Knowing how to do SEO is one thing – knowing what you shouldn’t do is another. This list of common SEO mistakes should be avoided at all costs!
How to Write a Good Blog Post Tip #5: Edit Your Work
Your business is only open for certain hours each day. But your blog? It’s open 24/7.
At any point in any day, web traffic may land on your site and read your blog article. Many times, this may be brand new traffic – or a brand-new customer in the making.
That’s why your blog copy needs to be error-free. When it’s not, you risk jeopardizing your image and undermining your business’s identity. Even worse, some spelling errors could offend your target audience!
Relying on your computer’s spelling and grammar tool is not enough, either – although it’s a great start. Supplement this tool by getting a fresh pair of eyes to look at your copy or hire a professional proofreader.
Putting It All Together
At the end of the day, why put in all of that work writing a blog post and not reap results?
Knowing how to write a good blog post can make a big difference in the amount of web traffic your published post receives. If you need help with your company’s blog copywriting, our Toronto freelance copywriters are here to help!