With the excitement of the holidays now (sadly) behind us, it’s time to look forward. It’s a fresh new year, after all!
So, what does that mean for you and your business?
Our most recent blog article discussed some of the biggest challenges when writing fresh copy or content. If you DIY your company’s marketing, that article is a great place to start heading into 2024.
But there’s another solution for those who don’t have the time to do their own marketing (or simply prefer not to). And it’s something that you should’ve asked Santa to bring you!
Below, we dive into some of the biggest reasons you should consider hiring a copywriter or content writer this year.
we’re Experts For A Reason
Us senior copywriters typically have a relevant education and years of experience under our belts.
We’ve worked with numerous other clients and industries and have plenty of samples to show you. We stay up-to-date on the latest marketing trends, SEO tactics, and copywriting methods to generate the best results. Throughout our years of experience, we’ve learned what works and what doesn’t and apply that knowledge to each client project.
We also ensure that the final copy is free of grammar, punctuation, and spelling errors. After all, these are the types of things that can harm your professional image.
Long story short, we know what we’re doing. And since we’re competent at copywriting, we can deliver results faster than your efforts in crafting your own copy.
we’re Objective
When you’re working your business day in and day out, it can be difficult to remain objective. Over time, lacking objectivity can cause you to use confusing industry jargon in your copy or unclear language – or make branding mistakes that actually drive potential customers away.
Having an outside pair of eyes helps provide a breath of fresh air to your copywriting. A copywriter can review past content, analyze stats from your website or Google Analytics, and come up with a better content marketing strategy to use going forward.
Many copywriters can write various types of content, too. So having one person handle all of your content – such as your blog, website, and email campaigns – helps ensure there’s a consistent voice.
we Build Stronger Brands
Copywriting is so much more than writing a blog post or crafting an email campaign.
Copywriting helps attract, engage, and convince your target audience to take action. And it accomplishes this by using the right words in the right places.
When copy’s done right, you can grow your brand, build industry authority, and – the holy grail – increase your profits.
But when copy’s done poorly, the opposite can happen. Brand followers start declining, email open rates are almost non-existent, and website traffic is barely moving.
Although some mistakes are laughable, many are not.
For example, if you make an error in your copy – such as using the wrong word or incorrect punctuation – you’re placing your brand image at risk. Your copy may be seen as untrustworthy, and your company’s reputation can take a significant hit.
Since building brand authority is one of the biggest reasons for blog writing, having a professional do it for you pays off big time.
And if you can’t hire a freelance copywriter regularly, it’s smart to use one at least casually. For example, have a copywriter complete a final proofread before your material’s published.
we Write Things The Right Way
Many times, our clients have spent hours of their own time trying to craft a piece of copy before reaching out to us.
And after delivering the final draft to them, we often hear feedback from clients such as “we don’t know how you do it!”
Clients typically have a concept they want to convey to their target audience but have trouble doing so. Perhaps they’re not clearly describing their product or services, or maybe they’ve been addressing features rather benefits.
So when we find the best words and write strong copy – copy that persuades a reader without being too salesy? Our clients are in awe!
At the end of the day, copywriting is a skill like anything else. You can spend hours and hours practising a skill to perfect it. But a lot of the time, it comes down to having an innate knowledge to start with.
For example, English was always our strong suit here at Sarah McKenzie Copywriting & Web Design. We participated in spelling competitions, wrote fictional stories as a child, and read as many books as possible.
Building a career in copywriting was a no-brainer for us, really. Writing content came naturally to us already – and with additional knowledge and practise, we’ve gotten even better at our craft.
Do What You Do Best And Outsource The Rest: Hire Content Writers
If you weren’t mechanically inclined, would you ever consider completing your own oil change? What about if you’ve never threaded a needle before – would you attempt to alter your favourite garment?
We’re guessing no. And there’s a clear reason you wouldn’t: You simply don’t have the skills, and wouldn’t want to waste time doing it incorrectly.
So why do so many of us attempt to write our own content?
Whether you’re a business owner or content marketing manager, you’re likely juggling many tasks all at once. Some of them – possibly copywriting – have been put on your plate, but you have no experience doing them.
So, up until now, you’ve been mustering your way through.
Only to receive minimal results.
Well, it’s time to change things around this year! By focusing on your strengths – and outsourcing the rest to a professional – you’re almost guaranteed better results.
Not only will hiring a blog writer or copywriter likely bring you better results, but it will also free up time in your busy schedule. Time that could be better spent concentrating on an area of business you’ve wanted to expand or refine.
Or simply time you can spend doing a business task you thrive at – like accounting, purchasing, or human resources.
This year, gift yourself the gift of time – and expertise – by hiring a freelance copywriter.
We work with clients of various budgets and from all types of industries and would love to get you better results this year!
Reach out to us for a free consult and get your 2024 off to a great start.