The Top 5 SEO Mistakes You Need to Avoid Doing
Sure, it’s important to know what you should be focussing on in your SEO strategy, but what’s equally (or possibly even more) important is knowing what you should be avoiding. The world of SEO is tricky – even for us professionals. If you do something that makes Google unhappy, it can be really hard to […]
What Is SEO and How Can It Help My Business?
It can be hard enough keeping up with customer inquiries, payroll and tax filing – but knowing what to do when it comes to SEO? That’s a whole other challenge. Search engine optimization – more commonly known as SEO – can be a confusing, frustrating and difficult marketing technique for many small business owners to […]
3 of the Biggest Myths About Copywriting
Being a freelance copywriter for over ten years, I’ve heard a lot about my trade. Thankfully, the majority of people I encounter understand that like many other careers, copywriting requires a certain type of discipline, attention to detail and skill set unlike any other. In this article, I’ll debunk three of the biggest myths about […]
4 Easy-to-follow Proofreading Tips
Whether you’re writing a social media post, Google ad, e-newsletter, blog post or website content, you better make sure that it is error-free. If not, you risk being seen as a business that is unprofessional, sloppy or illegitimate. Your own products or service offerings may be questioned, with readers wondering if they may be of […]
Why Blog Writing Is Important
After a while, coming up with fresh, new topics for your company’s blog can start to seem impossible. You may start finding it difficult to generate content that will keep your reader engaged or begin to question what the purpose of blogging is. Maybe your blog posts start to get sporadic, too. Hey, blogging once […]
How to Write A Great Call to Action in a Blog
So after sitting down to finally write a blog post for your website, you’ve got it completed…or so you think. Before you hit that publish button, are you confident that your article includes everything that it should? A Call to Action, otherwise known as a CTA, is one of the most important aspects to include […]
4 Tips to Follow After Hiring a Freelance Copywriter
Are you inexperienced at knowing the best way to get your message across to your audience? Do you simply lack the time to write your business’s content well? Are you unsure of where to start when it comes to hiring a freelance copywriter? Making the choice to work with an experienced copywriter can provide you […]
Why Should I Hire a Copywriter?
It’s on advertisements, websites, emails and posters. It’s on the backs of products, on take-out containers and in magazines. In short – it’s around you everywhere. Copywriting, that is. The act of copywriting, or writing words to inspire an audience to take a certain action, is anything but easy. Being a great copywriter requires a […]
How to Generate Blog Topic Ideas that are Amazing
In the beginning, writing a blog seems like a great idea. You have so many topics you want to write about that your keyboard can hardly keep up! But eventually, new topic ideas stop flowing in. At that point, blog writing can quickly become time-consuming and difficult. Hours are being spent in front of a […]
Freelancer vs. Employee: Which is Better for My Business?
You can’t delay it any longer – your business needs some extra support. The decision to hire someone is only your first step. You now need to decide what’s best for your business – hiring a freelancer or an employee. In this article, I’ve outlined the main differences between the two to help you make […]