4 Easy-to-follow Proofreading Tips

SEO proofreading tips
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Whether you’re writing a social media post, Google ad, e-newsletter, blog post or website content, you better make sure that it is error-free. If not, you risk being seen as a business that is unprofessional, sloppy or illegitimate. Your own products or service offerings may be questioned, with readers wondering if they may be of similar quality as your content.

But no need to worry! Publishing content void of grammar, punctuation and spelling errors is possible with the following SEO proofreading tips.

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Why Blog Writing Is Important

blog writing can generate income for your business

After a while, coming up with fresh, new topics for your company’s blog can start to seem impossible.

You may start finding it difficult to generate content that will keep your reader engaged or begin to question what the purpose of blogging is. Maybe your blog posts start to get sporadic, too. Hey, blogging once in a while rather than on a regular basis is fine, right?

In short, no, it’s not. Here’s why high-quality, regular blog writing is important for your small business.

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How to Write A Great Call to Action in a Blog

use a call to action to generate more business
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So after sitting down to finally write a blog post for your website, you’ve got it completed…or so you think. Before you hit that publish button, are you confident that your article includes everything that it should? A Call to Action, otherwise known as a CTA, is one of the most important aspects to include in your blog writing. If you’re wondering what that is and how to write an effective one, this article has got you covered!

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4 Tips to Follow After Hiring a Freelance Copywriter

Hiring a freelance copywriter
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Are you inexperienced at knowing the best way to get your message across to your audience? Do you simply lack the time to write your business’s content well? Are you unsure of where to start when it comes to hiring a freelance copywriter?

Making the choice to work with an experienced copywriter can provide you with huge benefits – as long as a great working relationship is established from the beginning. Here’s what to keep in mind after hiring a freelance copywriter. 

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Why Should I Hire a Copywriter?

It’s on advertisements, websites, emails and posters.

It’s on the backs of products, on take-out containers and in magazines.

In short – it’s around you everywhere.

Copywriting, that is.

The act of copywriting, or writing words to inspire an audience to take a certain action, is anything but easy. Being a great copywriter requires a special skill set, years of experience and a commitment to remain up-to-date on the latest copywriting techniques.

Need more reasons why you should hire a copywriter? Ask yourself the following three questions.

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How to Generate Blog Topic Ideas that are Amazing

how to generate blog topic ideas
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In the beginning, writing a blog seems like a great idea. You have so many topics you want to write about that your keyboard can hardly keep up!

But eventually, new topic ideas stop flowing in.

At that point, blog writing can quickly become time-consuming and difficult. Hours are being spent in front of a keyboard but hardly any work is being completed.

Eventually, you become frustrated and stop writing blog articles altogether (horrified gasp!).

Wondering why it became impossible to come up with new topics?

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Freelancer vs. Employee: Which is Better for My Business?

employee vs. freelancer
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You can’t delay it any longer – your business needs some extra support.

The decision to hire someone is only your first step. You now need to decide what’s best for your business – hiring a freelancer or an employee. In this article, I’ve outlined the main differences between the two to help you make the best decision for your small business.

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4 Red Flags to Look for When Hiring a Copywriter

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Maybe it was because it was causing you unnecessary frustration, worry and stress.

Maybe it was because you found you didn’t have enough time to do it properly.

Or maybe it was because you weren’t getting the results you deserved.

In the end, it doesn’t really matter what propelled you to hire a copywriter. What is important is that you spend some time researching potential copywriters before you make a decision on who to hire.

Here are four red flags to look for when choosing a copywriter to work with.

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Copywriter vs. Copyright: What’s the Difference?

copywriter vs copyright

The call started out innocently enough: “Are you Sarah McKenzie, the copywriter?”

“Yes, how can I help you?” I responded.

“I own a dance studio and have questions about using copyrighted music in my classes. Do you know the legalities surrounding that?”

Seeing as this wasn’t the first time that my copywriting services have been confused with copyright services, I decided it was time to write a blog on the topic.

Although they’re both pronounced the same way, the meaning of each word is completely different. Here’s the main difference between copywriting and copyright – and how to know when to use each term correctly.

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4 Productivity Tips for Entrepreneurs During Difficult Times

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As entrepreneurs, the COVID-19 pandemic presents even more for us to worry about: What will this mean for our business’s financial future? How are we going to sustain ourselves during this crisis? Will we even have a business when this is all over?

Here are four tips to follow to make the most out of the unusual situation we currently find ourselves in.

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