Avoid these 5 Tips when Writing Website Copy
Anyone can create a website, but not everyone can create a website that will generate results. Wondering what the key difference is between the two? One word: copywriting. The words you are putting on your website’s pages need to be engaging, convincing, interesting – and a whole lot more. Here’s what to avoid so that […]
Blog Copywriting Tips: 5 Steps to Follow when Writing Effective Blogs
According to Forbes, having a blog on your website increases search engine traffic, humanizes your brand and increases leads. But a blog will only achieve those results if it’s written properly! Here are five of the best blog copywriting tips we suggest you follow when writing your small business’s blog.
Infographic: 17 Unknown Facts About Small Business Copywriting
It’s getting more and more difficult to be successful as a small business owner without effective web copywriting. Think about it: the majority of consumers head to good old Google for information and answers. And if that consumer lands on your website and finds a lack of engaging, relevant copy, guess what they’re going to […]
5 Small Business Management Tips that Will Save You Time
As a small business owner, you feel like you work constantly. Even on your ‘off-time’ (what is that?!), the wheels of your mind never stop turning. You’re constantly thinking about how to improve your business, get more customers and increase your sales. But no matter how many hours you work, you can never seem to […]
How to Write a Blog Post that Gets Noticed
It’s no longer a choice to have a blog as a small business – it’s a necessity. The majority of shoppers seek advice from the Internet before making purchases these days. According to WordPress, over 409 million people view blogs every single month. At first glance, this seems like a huge potential audience base for […]
How Do I Write a Blog Post?
So you’ve had “create a blog post” on your to-do list for a few days now. But each time you sit down in front of the keyboard, you end up looking at a blank screen…unsure of where to begin. Sometimes starting a blog post can be the most difficult step of the entire blog writing […]
Blog Writing 101: What to Include in Your Next Blog Article
You’ve come up with a great blog topic and you’re excited to craft your next article. But how do you ensure it will be your best one yet; that it will generate the website traffic, social media shares and comments/likes that it deserves? Simple – by including six key requirements. From the article’s first few […]
5 Questions to Ask a Potential Copywriter
So you’ve finally made the leap and have decided to outsource your company’s copywriting needs? Good for you! Not only will this move free up time in your busy schedule, but hiring an expert should bring you more web traffic – and a higher customer conversion rate, too. However, getting results from your copywriting is […]
Who Needs Copywriting?
In business, there are some tasks that you may be fine with figuring out for yourself. Like managing payroll. And even hiring your staff. Then, there are those other tasks that are best left to the professionals – copywriting being one of them. We frequently get asked to clarify who needs copywriting and what copywriting […]
Why Should My Business Have a Blog?
“Everyone’s doing it.” Blogging, that is. Even though it may seem like every small business has a blog, many have still not stepped foot into the blogging world. Whether it’s due to a lack of time or a lack of knowledge, the time is now to start a blog! Here are the five biggest reasons […]