Maximizing Potential: Why Digital Marketing Agencies Should Outsource
More and more digital marketing agencies are feeling the effects of today’s tight economy. And oftentimes, when company budgets get smaller, limited staff are left carrying out tasks outside their regular wheelhouse. For example, your Content Manager may be tasked with juggling SEO and keyword research—on top of their management responsibilities. Meanwhile, your Content Editor […]
4 Amazing Benefits of Using WordPress for Your Website
Realizing your website needs a revamp is just the first step. Whether updating an existing site or starting from scratch, one of the biggest decisions you’ll face is choosing the best website builder. The platform you select will shape not just how your site looks and functions today but also how well it can adapt […]
How to Write a Great Call to Action [+ Examples]
Your company’s website should consistently work to attract prospects and convert leads. While search engine optimization (SEO) drives traffic to your site, it’s equally important to inspire visitors to take action once they arrive. Otherwise, the effort is wasted. To achieve this, you must use a compelling call to action (CTA). These short, impactful statements […]
5 Reasons Why Copywriting In Marketing Is Key
The power of good copy – it’s the voice that speaks directly to your audience, resonates with their emotions, and drives them to take action. It’s the difference between a brand that gets ignored and becomes unforgettable. At its core, great copy is the persuasive force behind every interaction. It’s the words that persuade someone […]
Overcoming 2025 Content Writing Challenges
The world of content marketing moves fast, introducing fresh challenges each year. Some remain the same: generating content topics, getting traffic to your site, and publishing error-free work. But often, while navigating familiar hurdles, new ones emerge as well. The year 2025 is no exception. So, what do you do when a content writing dilemma appears? […]
Why You Should Update Your Website Copy (and How To Do It)
A company’s website can attract prospects, convert them into leads, and make a business more successful. But to do so, it must be viewed as constantly in motion – something that’s never quite ‘finished.’ Unfortunately, many company owners create a website and then fail to do anything about it for a number of years. In […]
What Do Website Copywriters Do (and why should I care)?
The importance of having a website is nothing new. After all, almost half of internet users say a website is the number one way they determine a business’s credibility. And they make this impression at lightning speed—50 milliseconds, to be exact. Besides helping prove your credibility, you can use your website to showcase your brand, […]
5 Copywriting Tips We Swear By (Shhh, Don’t Tell Anyone!)
Knowing how to write copy for your blog or website is one thing. But understanding how to write great copy efficiently is entirely different. At Sarah McKenzie Copywriting & Web Design, we’ve been writing copy for almost 15 years – all sorts of copy (short-form, long-form, website content, etc.), for all sorts of clients and […]
Drive Traffic and Conversions: Essential SEO Writing Tips for Success
This year, you’re committed to writing regular blog content. After all, search engine optimized (SEO) blog posts are one of the best ways to help improve search engine rankings. With fierce competition in your industry, you need to do everything possible to stand out. We may be only two months into the new year, but […]
This Year’s #1 New Year’s Resolution for Businesses: Hire a Content Writer
With the excitement of the holidays now (sadly) behind us, it’s time to look forward. It’s a fresh new year, after all! So, what does that mean for you and your business? Our most recent blog article discussed some of the biggest challenges when writing fresh copy or content. If you DIY your company’s marketing, that article […]