What Do Website Copywriters Do (and why should I care)?
The importance of having a website is nothing new. After all, almost half of internet users say a website is the number one way they determine a business’s credibility. And they make this impression at lightning speed—50 milliseconds, to be exact. Besides helping prove your credibility, you can use your website to showcase your brand, […]
5 Copywriting Tips We Swear By (Shhh, Don’t Tell Anyone!)
Knowing how to write copy for your blog or website is one thing. But understanding how to write great copy efficiently is entirely different. At Sarah McKenzie Copywriting & Web Design, we’ve been writing copy for almost 15 years – all sorts of copy (short-form, long-form, website content, etc.), for all sorts of clients and […]
Drive Traffic and Conversions: Essential SEO Writing Tips for Success
This year, you’re committed to writing regular blog content. After all, search engine optimized (SEO) blog posts are one of the best ways to help improve search engine rankings. With fierce competition in your industry, you need to do everything possible to stand out. We may be only two months into the new year, but […]
This Year’s #1 New Year’s Resolution for Businesses: Hire a Content Writer
With the excitement of the holidays now (sadly) behind us, it’s time to look forward. It’s a fresh new year, after all! So, what does that mean for you and your business? Our most recent blog article discussed some of the biggest challenges when writing fresh copy or content. If you DIY your company’s marketing, that article […]
Crafting a Winning Year: Essential Copywriting Tools for Success in 2024
In a matter of days, another year’s behind us. And what a year it’s been! For many of us, it’s been a year filled with quickly returning to normal after the pandemic took us on a rollercoaster trip. For others, it’s been a year spent building a new brand, company, and goals. Whether you’re relatively […]
How To Get Customers to Actually Read Your Blog Posts
You spend hours and hours writing a blog post that you find great, heck, even amazing! You’re so excited to publish it and patiently wait for traffic to flock to your website. But surprisingly, when you do hit publish, barely anyone goes to read it. No matter how often you refresh your website analytics page, […]
5 Website Copywriting Errors to Avoid
Having great website copy does more than you can imagine for your business. It helps you rank higher on Google search results pages, attract more traffic, create a stronger brand image, and stand out from your competitors. Although we’ve spent plenty of time discussing how to write effective copy – including writing website copywriting that […]
Quick-Fire Tips for Ensuring Your Brand Gets The Name It Deserves
Although we often discuss the value of great website copywriting, we know that it’s impossible to do without effective branding. And that starts with choosing a great brand name. How you name your brand can make or break your business in many ways. Whatever you decide to name your brand, you must note that it’ll […]
Working with a Copywriter: 5 Copywriter Services to Utilize
So you’ve finally decided to hire a freelance SEO copywriter? Congratulations! You’re now on your way to improving your Google rankings, attracting more traffic to your website, increasing your sales – and so much more. Maybe you hired your copywriter after hearing a fellow business owner rave about theirs, or perhaps you got fed up […]
Top 4 Tips for the Best Copywriting
Anybody can write copy. But writing copy that has a chance at showing up on Google, engaging with a target audience, and converting into sales? That kind of copy takes time. It takes practise. And it takes experience. One or more of those three reasons is why many of our clients seek out our services. […]