Copywriting for Websites: 5 Tips for Copywriting that Converts
When’s the last time you picked up the phone to call a business? If you’re like the majority of consumers, it’s been a while. With the increased use of smartphones and mobile shopping, buying online is a part of our day-to-day lives. More than half (55 percent) of all customer interactions usually start online, with […]
Copywriting 101: Everything You Should Know About Writing Your Best Copy
When done right, copywriting has the potential to take your business to a whole new level. Stellar copy helps you build your brand image and differentiate yourself from your competitors. Search engine optimization (SEO) rankings can improve, leading to more clicks on Google. You can also use it to create customer loyalty and a reputation […]
How To Make a Content Marketing Strategy
After reading our latest post, you now know what content marketing is and why it’s important for your business. Next up? Put that knowledge to use! Developing a plan for your content marketing is a huge task – and one that needs to be done right. To help, we’ve created an easy-to-follow checklist on how […]
Why Content Marketing Is Important for Your Business
How often do you post to social media? Write new blog articles? Create fresh content for your email distribution list? If you’re like many other small business owners, content marketing is something that’s squeezed into your day – often at the last minute (or sometimes not at all). And it’s no surprise why. Continuously coming […]
5 Reasons to Refresh Website Copywriting
For most business owners, your website is your best marketing tool. You use it to attract new traffic from Google, provide further information about your products and services, and direct social media traffic. But only a great website can achieve these goals. Website design and functionality are important – super important. Without them, brand image, […]
The Biggest Challenges Faced with Copywriting – and How to Fix Them
Tell me, how many times has the following happened to you? After you realize your blog or website needs a refresh, you’re excited to get started. But then you sit down in front of your computer, ready for the creative juices to flow. Except they don’t. Instead, you start to feel overwhelmed, confused, and frustrated…eventually […]
How to Write a Good Blog Post
Writing great material for your blog takes time. It takes energy. And it takes dedication. So when you finally find the time to craft an article, you need to make sure it will pay off – and produce results. The following tips on how to write a good blog post never get old. In fact, […]
4 SEO Tips for Writing a Great Blog Post
When you hear the words keyword research, backlinking opportunities, meta descriptions and URL structures, do they sound like a foreign language? As complicated as it may seem, search engine optimization (SEO) is what helps your blog receive the web traffic it deserves. Use our following SEO tips for writing a great blog post!
Time Management Strategies to Use When Blog Writing
When you first start your company’s blog, you’re excited! It’s easy to come up with a topic to write about and finding an appropriate image to match the post isn’t a problem. However, in only a matter of months– or maybe even weeks – you start to realize that blog writing is more difficult than […]
How to Start a Blog for Your Business
Housework, exercise and meal prep: For many people, starting is often the most challenging part. Once the procrastination is over, the task typically becomes easier to accomplish. The same goes for blog writing for your business. In the beginning, it may seem like a daunting mission. But once you make the effort to begin, blog […]