The call started out innocently enough: “Are you Sarah McKenzie, the copywriter?”
“Yes, how can I help you?” I responded.
“I own a dance studio and have questions about using copyrighted music in my classes. Do you know the legalities surrounding that?”
this wasn’t the first time that my copywriting
services have been confused with copyright
services, I decided it was
time to write a blog on the topic.
they’re both pronounced the same way, the meaning of each word is completely
different. Here’s the main difference between copywriting and copyright – and
how to know when to use each term correctly.
As entrepreneurs, the COVID-19 pandemic presents even more for us to worry about: What will this mean for our business’s financial future? How are we going to sustain ourselves during this crisis? Will we even have a business when this is all over?
Here are four tips to follow to make the most out of the unusual situation we currently find ourselves in.
It’s normally only a matter of time after meeting someone new that I get asked to explain my career. I never take offence to the question; in fact, I inwardly applaud the speaker for asking something many others probably wonder but never ask aloud.
Here’s the scoop on what a copywriter does and why you should hire one for your small business.
Maybe you’re new to the world of marketing…or maybe it’s something that you have never entirely understood.
Whatever may be the reason, copywriting is a topic that confuses many small business owners. In a recent podcast, we were asked to explain what copywriting actually is – and why it’s crucial to a small business’ success.
Ready to learn for yourself why copywriting matters? Go pour yourself a coffee and click the button below to find out!
But what I do love is something
that many others despise: writing.
Luckily for me, this has enabled me
to turn my passion and skillset into a career I enjoy.
At Sarah McKenzie Copywriting Services, we know that writing does not come naturally to all small business owners, yet many do not have the budget (yet) to outsource their writing. That’s why we’ve put together a list of our favourite copywriting tips. Soon enough, copywriting for your small business will become a little bit easier to do – even if you hate writing.
As the saying goes, “You shouldn’t judge a book by its cover.”
Even so, many people do. A book’s cover is what attracts
potential readers and convinces them to learn more about its contents. In the
end, it plays a huge role in whether a book sale is actually made or not.
Just like the cover design is crucial to a book, a headline
is crucial to web copywriting. No matter what you write, your headline or title
is what attracts the reader initially to your content and convinces him/her to
Wondering how to better your chances of prospective
customers reading your web copy? Here are four rules of thumb to keep in mind
when writing great headlines that convert.