Category: Copywriting

When you spend the amount of time you do writing content for your business, you want to make it as impressive as possible.

Thankfully, many copywriter tools are available to help you do just that. Depending on what you need, they can help inspire the direction of your writing or polish it off before publishing. Even better? The majority of these tools are readily available and FREE!

Below, we’ve compiled a list of the top eight tools we use almost daily at Sarah McKenzie Copywriting and Web Design. They help us write our best content and can help you do the same!

Continue reading “8 Amazing (and Free!) Copywriter Tools You Need for Writing Stellar Content” →

No matter how strong of a writer you are, you’ll have good and bad days when writing copy for your business.

On the good days, your fingers will fly over your keyboard. You have so much to say about your brand that you can’t wait to hit that publish button and let the world know!

But on the bad days, those same fingers will grind to a slow halt. Instead, they end up twiddling your hair or holding your mug of coffee a lot more than usual.

You’ll start looking for any excuse to leave your computer – and wait patiently for those creative juices to start flowing once more.

And if they still don’t, you’ll start trying to convince yourself that this new piece of website content isn’t really that important.

But deep down, you know that every single piece of website content you create is crucial. It’s what’s convincing your target market that they should – no, they need to – purchase your product or service.

So just because you’ve hit writer’s block, you can’t give up on creating the content you need.

Instead, now’s the time to get some inspiration. And what better way to get the momentum going once more than looking at some amazing examples of copywriting? Below, we’ve outlined some of the best high-quality copywriting examples of all time – plus some favourite ones that yours truly has come up with. Let’s dive in!

Continue reading “The Top Stand-Out Copywriting Examples” →

When done well, copywriting can bring a load of benefits to your business. It can help you attract and retain a loyal customer following, build your brand image, and earn a reputation as the go-to source for your product or service. But most important of all? Copywriting can persuade readers to take action, which increases the profitability of your business.

To get the maximum ROI for your copywriting investment, you need copy that converts. The following four copywriting tips outline how to make that happen.

Continue reading “The Top 4 Copywriting Tips to Increase Conversions” →

Your website designer has put together a beautiful template for you but needs the content – or copy – to finish it up.

Not a big deal, right?

Until you realize the importance of your website content.

Sure, design is important – and you need one that incorporates a great user experience (UX). But the words on your website pages themselves? They’re what actually influence website traffic to convert into a sale.

Unless you’re an expert on search engine optimization (SEO), are a strong writer, and have extra time available, it will be worth your while to hire a freelance copywriter for the task.

And once you find someone you’re interested in working with, you’ll need to lay the groundwork for success. Here are six tips to keep in mind when working with a freelance copywriter.

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After putting it off for some time – or forever! – you’ve finally started making search engine optimized (SEO) copywriting for your business a priority. That in itself is worth celebrating – but celebrating is the last thing you feel like doing. That’s because no matter what you do, you’re not getting the results you’d hoped for.

Maybe you were hoping for more subscribers to your blog subscription, or additional inquiries about your business, or an increase in website orders. But you’re not seeing any of these outcomes, and you’re starting to get discouraged.

Before you throw the towel in on SEO copywriting, let’s figure out what may be the reason for it – together. Below, we’ve tried to make copywriting as simple as possible by outlining the top three problems many business owners face, plus how to fix them easily.

Continue reading “Copywriting Made Simple – How to Create Great Content” →

You’ve done everything you can think of to bring in more money for your business.

You have a well-designed website.

You send out email marketing campaigns regularly.

You’ve even invested in Google ads!

But no matter what you do, you aren’t noticing an improvement in the number of leads you’re getting – and you’re starting to question what you’re doing.

Before you spend any more time or money, it’s time to hire a freelance copywriter. Their expert writing skills will drive more traffic to your website and convert that traffic into sales.

Let’s dive in and see how freelance copywriters can help you do what you’ve been trying to do yourself: increase business profits.

Continue reading “3 Ways a Freelance Copywriter Can Increase Your Profits” →

Freelance copywriting: all business owners can benefit from using it, but many don’t even know it’s an option.

Known as the process of writing words that attract, engage, and convince a target audience to take action – professional copywriting is beneficial for all sizes and types of businesses. You can find copy almost everywhere: from social media posts to email marketing campaigns to websites. When done well, it can help you build brand recognition, grow social media followers and blog subscribers, and most importantly, increase sales.

Unless you’re a large business, you likely don’t require a full-time copywriter on staff. And that’s where a freelance copywriter comes in handy! From what freelance copywriting is to hiring the right freelance copywriter, this article discusses it all. Let’s dive in!

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When’s the last time you picked up the phone to call a business?

If you’re like the majority of consumers, it’s been a while. With the increased use of smartphones and mobile shopping, buying online is a part of our day-to-day lives. More than half (55 percent) of all customer interactions usually start online, with over a quarter of them beginning on mobile devices. And during recent lockdowns from COVID-19, online shopping was the most convenient way – and in some cases, the only way – to purchase the things we need and want.

Instead of talking to salespeople or handling a physical product, you’re relying on what you read online. With eighty-one percent of shoppers conducting online research before making a purchase, websites play a vital part in the decision-making process.

But a website’s only effective when it has two things: a user-friendly design, and strong copywriting. With copywriting being our specialty, we would argue that the latter is the most important! You need words that have the power to communicate value and influence a buying decision. In short, you need to write words that sell.

Use the following five tips to create copywriting for websites that converts.

Continue reading “Copywriting for Websites: 5 Tips for Copywriting that Converts” →