The Top 4 Copywriting Tips to Increase Conversions
When done well, copywriting can bring a load of benefits to your business. It can help you attract and retain a loyal customer following, build your brand image, and earn a reputation as the go-to source for your product or service. But most important of all? Copywriting can persuade readers to take action, which increases […]
6 Tips for Working with a Freelance Copywriter
Your website designer has put together a beautiful template for you but needs the content – or copy – to finish it up. Not a big deal, right? Until you realize the importance of your website content. Sure, design is important – and you need one that incorporates a great user experience (UX). But the […]
Copywriting Made Simple – How to Create Great Content
After putting it off for some time – or forever! – you’ve finally started making search engine optimized (SEO) copywriting for your business a priority. That in itself is worth celebrating – but celebrating is the last thing you feel like doing. That’s because no matter what you do, you’re not getting the results you’d […]
3 Ways a Freelance Copywriter Can Increase Your Profits
You’ve done everything you can think of to bring in more money for your business. You have a well-designed website. You send out email marketing campaigns regularly. You’ve even invested in Google ads! But no matter what you do, you aren’t noticing an improvement in the number of leads you’re getting – and you’re starting […]
What Is Freelance Copywriting?
Freelance copywriting: all business owners can benefit from using it, but many don’t even know it’s an option. Known as the process of writing words that attract, engage, and convince a target audience to take action – professional copywriting is beneficial for all sizes and types of businesses. You can find copy almost everywhere: from […]
Copywriting for Websites: 5 Tips for Copywriting that Converts
When’s the last time you picked up the phone to call a business? If you’re like the majority of consumers, it’s been a while. With the increased use of smartphones and mobile shopping, buying online is a part of our day-to-day lives. More than half (55 percent) of all customer interactions usually start online, with […]
Copywriting 101: Everything You Should Know About Writing Your Best Copy
When done right, copywriting has the potential to take your business to a whole new level. Stellar copy helps you build your brand image and differentiate yourself from your competitors. Search engine optimization (SEO) rankings can improve, leading to more clicks on Google. You can also use it to create customer loyalty and a reputation […]
How To Make a Content Marketing Strategy
After reading our latest post, you now know what content marketing is and why it’s important for your business. Next up? Put that knowledge to use! Developing a plan for your content marketing is a huge task – and one that needs to be done right. To help, we’ve created an easy-to-follow checklist on how […]
Why Content Marketing Is Important for Your Business
How often do you post to social media? Write new blog articles? Create fresh content for your email distribution list? If you’re like many other small business owners, content marketing is something that’s squeezed into your day – often at the last minute (or sometimes not at all). And it’s no surprise why. Continuously coming […]
5 Reasons to Refresh Website Copywriting
For most business owners, your website is your best marketing tool. You use it to attract new traffic from Google, provide further information about your products and services, and direct social media traffic. But only a great website can achieve these goals. Website design and functionality are important – super important. Without them, brand image, […]