What Skills Are Needed to Be an Effective Copywriter?
A quick online search can produce thousands of copywriters who are eager to get your business. But how many of them can actually write successfully for you? Here are three key skills that are necessary for every copywriter to succeed. #1) Effective Copywriters Create Original Content – Every Time. It’s crucial that every piece of […]
How to Edit Your Writing Like a Pro
We all have at least one skill that we excel at. For some, it’s dancing, singing, running, or drawing. For others, it’s math, cooking or public speaking. I’m fortunate: I was able to turn my strongest skillset into a career, which is how Sarah McKenzie Copywriting Services was born. If you’re not a naturally gifted […]
6 Pain-Free Steps to Help You Write Your Next Blog Post
What type of a gambler are you? Do you go into a casino with an unlimited budget in mind, hoping that you will win it big? Or, do you have a set amount of cash set aside in your pocket, ready to leave when/if you run out of money? The answer to this question can […]
Why Should You Outsource Your Toronto Copywriting?
As much as I hate to admit it, I’m not good at everything that I want to be. Take website building, for example. Yes, I’m experienced with writing effective website copy that is SEO-driven, engaging and informative, but the coding end of it? The overall website design? The URL building? Forget about it! The good […]
How to Know When You Need a New Blog Writer
Woohoo! After finally realizing the benefits of outsourcing your blog writing, you took the leap and hired a blog writer! Maybe initially, the copywriter you chose was a great fit. Deadlines were being met, valuable content was being created and the copy was producing results. But maybe now, you’re starting to have your doubts about […]
How to Write the Best Business Blog Post
“Whatever is worth doing at all, is worth doing well.” ~ Philip Stanhope, 4th Earl of Chesterfield (1694-1773) Back in the 18th century, there weren’t computers, the Internet, websites or blogs. So when Stanhope said his famed quote, he most definitely was not referring to the art of copywriting. Even so, the beauty of his […]
5 Questions to Ask Yourself when Choosing Blog Images
So you’ve followed our tips for writing killer copy and have your latest blog post ready to go. Sure, the words you write are super important – but choosing an image is arguably even more important. Since the majority of us are visual learners, it’s crucial that the image you choose for your blog content will […]
The Importance of Visuals in Copywriting
As humans, our attention span has dwindled to being only eight seconds – or one second shorter than your average goldfish. With an attention span that short, you must get extra creative with creating blog and web copy that will keep your audience captivated. One great way of accomplishing that is by incorporating visuals […]
4 Keys Ways Copywriting Helps Grow Your Business
You may have the best product or service on the market, but if you’re not effectively marketing it to an audience, you may soon be out of business. A huge part of your marketing strategy comes down to how you communicate with your audience base. Whether it be via your website, blog or another type […]
How Copywriting Can Help Your Business to Succeed
As a business owner, what are you most interested in accomplishing? Increasing your profits is a given. But what about growing your customer base? Becoming highly regarded in your particular niche? Or creating a better reputation for your company? Regardless of what your business goals are, know that effective copywriting can help achieve them! Here […]