The Secrets Behind SEO Copywriting
Although many of our clients have heard of the term “SEO copywriting”, most are still confused by the concept. Questions that we often get from small business owners include: what exactly does SEO mean? why should I pay attention to it? and how can it be incorporated into my company’s copywriting? We always tell clients […]
How to Successfully Work with a Freelance Copywriter
Looking to free up time in your day while getting your company’s copywriting completed by an expert? Working with a freelancer brings many benefits to your small business. But these benefits can only be enjoyed if you establish an effective working relationship with your freelancer. Here’s how! #1) Provide Proper Onboarding You’re hiring a freelance […]
How to Hire an Amazing Copywriter for Your Business
Operating your business is only a small part of what you do each and every day. Many other hours are spent completing human resources development, creating marketing tactics, organizing finances and much more. With only 24 hours in a day, outsourcing some of your business needs is not only practical but in fact necessary to […]
What Skills Are Needed to Be an Effective Copywriter?
A quick online search can produce thousands of copywriters who are eager to get your business. But how many of them can actually write successfully for you? Here are three key skills that are necessary for every copywriter to succeed. #1) Effective Copywriters Create Original Content – Every Time. It’s crucial that every piece of […]
How to Edit Your Writing Like a Pro
We all have at least one skill that we excel at. For some, it’s dancing, singing, running, or drawing. For others, it’s math, cooking or public speaking. I’m fortunate: I was able to turn my strongest skillset into a career, which is how Sarah McKenzie Copywriting Services was born. If you’re not a naturally gifted […]
6 Pain-Free Steps to Help You Write Your Next Blog Post
What type of a gambler are you? Do you go into a casino with an unlimited budget in mind, hoping that you will win it big? Or, do you have a set amount of cash set aside in your pocket, ready to leave when/if you run out of money? The answer to this question can […]
Why Should You Outsource Your Toronto Copywriting?
As much as I hate to admit it, I’m not good at everything that I want to be. Take website building, for example. Yes, I’m experienced with writing effective website copy that is SEO-driven, engaging and informative, but the coding end of it? The overall website design? The URL building? Forget about it! The good […]
How to Know When You Need a New Blog Writer
Woohoo! After finally realizing the benefits of outsourcing your blog writing, you took the leap and hired a blog writer! Maybe initially, the copywriter you chose was a great fit. Deadlines were being met, valuable content was being created and the copy was producing results. But maybe now, you’re starting to have your doubts about […]
How to Write the Best Business Blog Post
“Whatever is worth doing at all, is worth doing well.” ~ Philip Stanhope, 4th Earl of Chesterfield (1694-1773) Back in the 18th century, there weren’t computers, the Internet, websites or blogs. So when Stanhope said his famed quote, he most definitely was not referring to the art of copywriting. Even so, the beauty of his […]
5 Questions to Ask Yourself when Choosing Blog Images
So you’ve followed our tips for writing killer copy and have your latest blog post ready to go. Sure, the words you write are super important – but choosing an image is arguably even more important. Since the majority of us are visual learners, it’s crucial that the image you choose for your blog content will […]