5 Questions to Ask a Potential Copywriter
So you’ve finally made the leap and have decided to outsource your company’s copywriting needs? Good for you! Not only will this move free up time in your busy schedule, but hiring an expert should bring you more web traffic – and a higher customer conversion rate, too. However, getting results from your copywriting is […]
The Top 4 Web Copywriting Tips to Create Copy that Converts
So you’re finally getting traffic to your website – but that traffic isn’t converting into more leads. Why? Nine times out of ten, it’s because you have poor web copy. Web copy that doesn’t relate to the reader and influence behaviours just won’t work. But luckily for you, we know what does! Here are four […]
Who Needs Copywriting?
In business, there are some tasks that you may be fine with figuring out for yourself. Like managing payroll. And even hiring your staff. Then, there are those other tasks that are best left to the professionals – copywriting being one of them. We frequently get asked to clarify who needs copywriting and what copywriting […]
Why Should My Business Have a Blog?
“Everyone’s doing it.” Blogging, that is. Even though it may seem like every small business has a blog, many have still not stepped foot into the blogging world. Whether it’s due to a lack of time or a lack of knowledge, the time is now to start a blog! Here are the five biggest reasons […]
The Secrets Behind SEO Copywriting
Although many of our clients have heard of the term “SEO copywriting”, most are still confused by the concept. Questions that we often get from small business owners include: what exactly does SEO mean? why should I pay attention to it? and how can it be incorporated into my company’s copywriting? We always tell clients […]
How to Successfully Work with a Freelance Copywriter
Looking to free up time in your day while getting your company’s copywriting completed by an expert? Working with a freelancer brings many benefits to your small business. But these benefits can only be enjoyed if you establish an effective working relationship with your freelancer. Here’s how! #1) Provide Proper Onboarding You’re hiring a freelance […]
How to Hire an Amazing Copywriter for Your Business
Operating your business is only a small part of what you do each and every day. Many other hours are spent completing human resources development, creating marketing tactics, organizing finances and much more. With only 24 hours in a day, outsourcing some of your business needs is not only practical but in fact necessary to […]
What Skills Are Needed to Be an Effective Copywriter?
A quick online search can produce thousands of copywriters who are eager to get your business. But how many of them can actually write successfully for you? Here are three key skills that are necessary for every copywriter to succeed. #1) Effective Copywriters Create Original Content – Every Time. It’s crucial that every piece of […]
How to Edit Your Writing Like a Pro
We all have at least one skill that we excel at. For some, it’s dancing, singing, running, or drawing. For others, it’s math, cooking or public speaking. I’m fortunate: I was able to turn my strongest skillset into a career, which is how Sarah McKenzie Copywriting Services was born. If you’re not a naturally gifted […]
6 Pain-Free Steps to Help You Write Your Next Blog Post
What type of a gambler are you? Do you go into a casino with an unlimited budget in mind, hoping that you will win it big? Or, do you have a set amount of cash set aside in your pocket, ready to leave when/if you run out of money? The answer to this question can […]