Why is Copywriting So Important?
Developing a website can be a large investment. But regardless of how much money you spend, your investment’s futile if your site lacks relevant copy. Although your site’s look and design may initially attract website visitors, they won’t stay long if there’s nothing interesting to read! Here are some other reasons why effective copywriting is […]
How Can Copywriting Help Your Business?
In an online marketing world where competition is fierce, it can be difficult to have your business stand out. But what if there was a method that, when done correctly, could edge your brand out in front of your competitors’? Sound too good to be true? It’s not! SEO Copywriting – The #1 Way to […]
What is Copywriting?
A term once used only jokingly, ‘information overload’ is now a reality. On a daily basis, we are presented with the equivalent amount of 34 gigabytes of information. On the web alone, social media, web pages, emails and advertisements continuously present your brain with information to read and process. All of this online information is […]
How Much Does Professional Website Copywriting Cost?
It can no longer be argued: copywriting is important. But what’s not as clear is the cost associated with a professional website content writer’s services. How do you know if you’re getting a quality writer? And more importantly, how do you know if you’re paying a fair price? In short, there’s no simple answer to […]
5 Ways to Write SEO Website Copy that Sells
What do people come to your website for? Is it to find out more about what your company offers? To learn more about the services your company provides? Or to conduct research before purchasing one of your company’s products? Whatever the purpose may be, having quality SEO website copy is crucial. If your website visitors […]
5 Tips for Writing Killer Copy
Every second of every day, Google is processing over 40,000 search queries which add up to 3.5 billion searches per day. So to stand out from all the others, your company needs killer copywriting. Your blog and web content needs to be written in a way that will keep your audience engaged and more likely […]
5 Benefits of Hiring a Copywriter
Sure, the overall look and functionality of your website are important…but that’s not what sets your site apart from your competitors’ site. Your website’s copy is. Having well-written, original, search-engine-optimized copy is what gets your site ranked higher by search engines, leading to more sales from customers. Even if you know the importance of having […]
5 Qualities Found in a Great Copywriter
After reading our recent article, you may already be convinced that you need to hire a great copywriter. Or, perhaps you still need some further convincing. But once you realize the benefits of hiring a great copywriter and commence your search for one, it can quickly become overwhelming! How do you know who to trust […]
The #1 Way to Produce Great Marketing Results as a Business Owner
How do you spend your days as a business owner? Let me guess: running wildly from task to task, singlehandedly trying to manage your business’ marketing, human resources, sales and customer service needs? Sound like you? If it does, I’d also wager a bet that you’re not spending any time doing what could reap you the […]